Advertising
Now the bad news for government office that made us stop and think
Ian Burrell: For some, it was the voice of the nanny state, hectoring us for our own good with messages such as "Clunk click, every trip!", "It's Thirty for a Reason!" and "Talk to Frank!" But after 65 years of advertising, the Central Office of Information is to be closed down.
Inside Advertising
Ofcom to investigate UK's £3.5bn TV advertising market
Friday, 18 March 2011
The media watchdog has launched an inquiry into how television advertising is bought and sold in the UK, following concerns that the current system may distort competition.
Adverts aim to explain rise in tuition fees
Friday, 18 March 2011
After a winter of protests, the Government is attempting to win the hearts and minds of prospective students with a series of adverts explaining the increase in tuition fees.
Claire Beale on Advertising: UK may be second rate but Sorrell is top of game
Monday, 14 March 2011
When the world's most influential adman, Sir Martin Sorrell, announced this month that profits at WPP, his marketing services company, had jumped 28.5 per cent, he also delivered some gloomier news for Britain.
Danny Rogers on PR: The fierce battle for BSkyB is far from over
Monday, 7 March 2011
News Corp's bid to take control of BSkyB is a fierce communications, lobbying and legal battle taking place at the very highest level.
Claire Beale on Advertising: The fag end of anti-smoking campaigns
Monday, 28 February 2011
The advertising industry always said that the Government's decision to reduce spending on advertising would be a false economy.
Cameron tries to get Big Society adverts on TV – for nothing
Friday, 25 February 2011
For all those struggling to cope with those listless minutes between the end of Emmerdale and the start of Coronation Street, help may soon be at hand – the Big Society is coming to the small screen. The Government is in negotiations with commercial terrestrial television broadcasters over plans to provide a daily "Community Minute" of editorial airtime.
Danny Rogers on PR: Cheap trends are starting to affect quality
Monday, 21 February 2011
The use of unpaid 'interns' threatens to become a major, long-term problem for the PR industry.
Is it game over for the virtual ad?
Friday, 18 February 2011
Campaigns based in videogames were meant to be huge. But console capitalists are finding it hard to reach the next level.
Claire: Beale: A phone call used to do it, but now you need to Yell
Monday, 14 February 2011
On Advertising
Insurance salesman who's created more than an advert
Friday, 11 February 2011
Rob Sharp: With an impersonator sounding uncannily like Morgan Freeman, the brains behind the meerkats have struck again.
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