Skip to: Content
Skip to: Site Navigation
Skip to: Search



A Comprehensive View of the Online Video Landscape

As TV continues to travel everywhere, online video is becoming an increasingly effective and relevant medium to conveniently reach and engage audiences. Comprehensive viewing intelligence, combined with demographics provide an invaluable platform for improved media planning.

comScore Video Metrix® provides the transparent, end-to-end video measurement required to ensure scalability, growth and success in the online video marketplace. Powered by comScore’s unique ability to separate video advertising and video content, Video Metrix Reach/Frequency is also available to simplify the planning of online video campaigns, and to assess the best fit to reach your target audience with video experiences.

Highlights

  • Objective. Delivers industry-focused, third-party reporting of all competitors in the video-viewing marketplace.
  • Advanced. Employs comScore’s leading Unified Digital Measurement methodology for the most accurate and comprehensive view of the video marketplace.
  • Complete. Provides the industry’s only comprehensive measurement of the video marketplace, with the ability to track video advertising, top television programs, viral videos, and syndicated traffic.
  • Familiar. Classifies video-viewing activity by TV dayparts for effective cross-media planning and GRP comparisons.

Benefits

For Advertisers and Agencies:

  • Identify who is watching online video and the frequency of their viewing
  • Learn where to reach viewers most effectively by demographic, site, or genre
  • Cut through the clutter of online video and effectively target new audiences where they are most engaged
  • Using our unique Video Metrix Reach/Frequency tool, plan against ad-only or content-only breakouts of publishers’ video inventory

For Publishers:

  • Showcase the value of your audiences in terms of size, composition, ad reach, and demographics
  • Position your online video business for continued growth and monetization
  • Utilize comScore’s tags to best represent the unique advantages of your video network
  • Understand competitors’ monetization strategies with ads and content video ratios

To learn more about comScore Video Metrix, please contact us today.

Download Product Card Download Video Metrix Product Card

Video Metrix helps you answer key questions such as:

  • What are the best video sites to reach my desired audience?
  • Who is watching video on my site? How engaged are they?
  • How do I compare with key competitors in terms of unique viewers, growth, overall viewing, monetization strategy, and time spent?
  • Do I reach the same audiences as my competitors, or is there a niche audience that is unique to me?

Testimonials

comScore’s panel-centric unified approach is a long awaited solution for online video measurement. With this comprehensive online video measurement service, CBS Interactive has the ability to get accurate insight into its many forms of video viewership.
David Poltrack Chief Research Officer, CBS Corp. and President, CBS Vision, CBS Worldwide

Products & Services

Product Suites

This product is available in the following product suites: