Brand Equity

Viewpoint

ROI Doesn't Mean 'Return on Ignorance'

Too many companies are diving into social media without thinking a project through. Brian Solis has some thoughts on a better way to use these new tools

Featured Blog

Generation Y has already upset plenty of media businesses with its unconventional consuming habits. Another sector may be about to get smacked—cable and satellite television.

—Michael Arndt, NEXT: Innovation Tools & Trends

Insight

Tony Hsieh: Redefining Zappos' Business Model

How the founder of Zappos, amid the dot-com bust, revamped the company from a drop and ship operator to an e-tailer

Media

Tyler Brûlé, Media Maverick

Canadian-born Tyler Brûlé's magazine, Monocle, challenges just about every piece of received wisdom about what works in media these days

Debate Room

School Kids, Ax the Social Networking

For students, social networking sites have no educational value due to the inherently truncated, shallow nature of communication on them. Pro or con?

Design Directory

BW Innovation Job Board

Hundreds of job openings with design-driven companies.

Director - Design Integration
Best Buy | Minneapolis, Minnesota
Posted: Jan 24
Art Director - 2012 London Olympics
Nike, Inc. | Portland, Oregon
Posted: Mar 16
Senior Industrial Designer - USA
Steelcase Inc. | Grand Rapids, Michigan
Posted: Mar 16

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