Topic: The Internet and the World Wide Web
Since late 2005 we have seen an explosion in pushpin applications - consumer-facing web sites that let users mark, describe, and share places on a map. We don't yet know whether this is a fad like Friendster or a category killer like Wikipedia. In this session, Where 2.0 conference co-chair Nat Torkington puts the tough questions to Di-Ann Eisnor of Platial, Ben Nolan of Zopto.com, and Josh Peterson of 43places.com on money, viability, privacy, and growth. You'll learn who's doing what, why, and who has the best chances of succeeding.
Jesse James Garrett, co-founder of both Adaptive Path and the Information Architecture Institute, thoughtfully examines what is behind the long-term success of truly transformative consumer technology products like TiVo, Flickr, and the iPod. It's about understanding the psychology underlying the user experience, and developing the product from the consumer experience perspective. Garrett gets to the heart of how products developed using the experience strategy quickly make us wonder how we ever lived without them.
Nonprofit management now requires the innovative use of information technology. In this Stanford podcast, nonprofit technology consultant Paul Lamb explores how the web is transforming nonprofits and NGOs. He looks ahead to the potential that ubiquitous mobile computing, virtual worlds, user-generated content, and social networking have to upend traditional constraints and to open new doors.
Jeremy Hogan of Lulu.com is the leader of their LuluTV initiative, where creators can actually make money with their online video productions. But Lulu.com offers much more than that--they are a technology company that makes it easier for people to monetize their creations. The mission of this company is to empower the creators to make money from social media. Jeremy discusses the insights that the Lulu.com's management team has gained by their deployments and their efforts to build community. He is an enthusiastic, witty spokesperson for this adventure.
Craig Burton has said that the best geometric representation of the net's end-to-end architecture is a hollow sphere comprised of everything and everybody on it. Doc Searls, senior editor for Linux Journal, uses this statement to describe the hollow sphere as a "giant zero" that puts every point at virtually zero distance from every other point. He joins Phil and Scott to discuss such topics as Internet celebrities, previous attempts to improve communications using technology, and how blogging forms new relationships.
Zopto is a unique URL addressing scheme for identifying any physical location in the world down to the level of a house number. A Zopto address is represented as a URL that looks very much like the postal address of the place itself. In this presentation, Ben Nolan - technical director of startup Projectx - gives the audience a preview of Zopto and describes the technology in more detail.
In addition to their successful retail business, Amazon.com also has a popular technology arm, Amazon Web Services, which provides developers with direct access to their robust technology platform. Phil, Matt, and Scott discuss this program with Jeff Barr, Senior Manager, Web Services Evangelism at Amazon.com. Doug Kaye, CTO of GigaVox Media also joins them and describes how the company is using the services. The discussion provides an interesting overview to GigaVox, as well as an overview of a different type of business model.
Dave Thompson, CEO of Genius, speaks with Dr. Moira Gunn about the power shifts going on today between customers, front line sales people and executives all because of the World-Wide Web.
Today, the US dominates the Web in terms of participation, access and the influence of American English on online communication. But Internet connectivity is rapidly increasing in developing nations such as India and China. There are statistics to support the claim that the percentage of online participation from these countries far outnumbers that from the West. It is expected that by the year 2030, 50% of the population of the planet will be online. What implications is that going to have on the West?
When the traffic to your website increases, it becomes all the more important to scale, ensure service availability and survive outages without any impact to customers. Planning for uptime is known as business continuity. Werner Vogels, the CTO of Amazon.com describes how Amazon guarantees 100% uptime for its platform to its customers, safeguarding them against the perils of unpredictable disaster, and freeing them from the legwork of maintaining an enormous infrastructure.