Category:Marketing

• [+] Marketing by medium (3 C, 9 P)

A

• [+] Advertising (28 C, 293 P, 2 F)

B

• [×] Marketing books (13 P)
• [+] Brand management (10 C, 84 P)
• [+] Business rivalries (1 C, 8 P)

C

• [+] Marketing companies (7 C, 50 P)
• [×] Compensation (10 P)
• [+] Consumer behaviour (3 C, 94 P)
• [+] Consumer goods (13 C, 17 P)
• [+] Country of origin (1 C, 11 P)
• [×] Customer experience management (51 P)

D

• [+] Distribution, retailing, and wholesaling (12 C, 104 P)

E

• [+] Election campaigning (8 C, 30 P)

G

• [+] Goods (4 C, 48 P)

I

• [+] Internet advertising and promotion (10 C, 139 P)

M

• [+] Manufactured goods (14 C, 10 P)
• [+] Market research (10 C, 147 P)
• [+] Marketing strategies and paradigms (2 C, 41 P)
• [+] Marketing terminology (2 C, 51 P)
• [+] Markets (customer bases) (3 C, 29 P)

O

• [+] Marketing organizations (3 C, 34 P)

P

• [+] Marketing people (3 C, 37 P)
• [+] Personal selling (2 C, 40 P)
• [×] Personas (2 P)
• [+] Pricing (4 C, 136 P)
• [+] Promotion and marketing communications (17 C, 155 P)
• [+] Public relations (9 C, 76 P)

R

• [×] Recommender systems (21 P)

S

• [+] Sales (5 C, 57 P)
• [+] Sales occupations (3 C, 36 P)
• [+] Sales promotion (1 C, 39 P)
• [+] Services management and marketing (1 C, 39 P)
• [+] Marketing software (1 C, 7 P)

T

• [+] Marketing techniques (1 C, 63 P)
• [+] Telemarketing (1 C, 29 P)
• [×] Marketing theorists (20 P)
• [+] Types of marketing (3 C, 36 P)

V

• [×] Video game marketing (10 P)
• [+] Viral marketing (3 C, 50 P)

Β

• [×] Wikipedia books on marketing (1 P)

Μ

• [+] Marketing stubs (1 C, 208 P)

• Outline of marketing

2

• 2008 Summer Olympics marketing

A

• Account-based marketing
• Accountable marketing
• Accreditation in Public Relations
• User:AceofSpades9/Social Media In The Music Industry
• Active adult retail
• Advertiser funded programming
• Advertising
• Advertising media selection
• Affective design
• Aftermarket (merchandise)
• Agricultural marketing
• All commodity volume
• Alliance marketing
• Alpha consumer
• AMAI
• Ameritest
• Analyst relations
• Arrow Security
• Art Infusion
• Aspirational brand
• Attraction Marketing
• Audience development agencies
• Audience screen
• Audience segmentation
• Automated telephone survey

B

• B2B Branding
• Back to school (marketing)
• Bad apples excuse
• Jay Baer
• Bass diffusion model
• BeanCast
• Beat-sheet
• Ben Franklin effect
• Big Little Book series
• Blind credential
• Blind taste test
• Blitz QFD
• Bluetooth advertising
• Book of business (law)
• Book packaging
• Borderless selling
• List of shop signs in Boston in the 18th century
• Bowman's Strategy Clock
• Brand infiltration
• Branded asset management
• Branding national myths and symbols
• Brandjacking
• Brandweek
• Break-even
• Bricks and clicks
• Brochure
• BtoB Magazine
• Business Augmentation Services (BAS)
• Business marketing
• Business stature
• Business-to-business
• Business-to-employee
• Business-to-government
• Buy one, get one free
• Buyer decision processes
• Buying center

C

• Cannibalization
• Carrying cost
• Chaotics
• Category management

C cont.

• The Cellar (marketing)
• Channel conflict
• City marketing
• Claritas Prizm
• Clothing label
• Cluster analysis (in marketing)
• Co-marketing
• Co-Pay Cards
• Cola Wars
• Commercial planning
• Commercialization
• Commodity chain
• Comparison of demand generation software
• Competitor indexing
• Complex sales
• Concept testing
• Confusion marketing
• Conjoint analysis (marketing)
• Consumer
• Consumer complaint
• Consumer Culture Theory
• Consumer privacy
• Consumer-generated marketing
• Consumer-to-business
• Contact centre (business)
• Content marketing
• Content partnership
• Context analysis
• Contribution margin-based pricing
• Corporate capabilities package
• Corporate colours
• Corporate identity
• Corporate image
• Cost-plus pricing with elasticity considerations
• Country of origin
• Coupon
• Cross merchandising
• Cultural consumer
• Cumulative prospect theory
• Custom media
• Customer acquisition management
• Customer analytics
• Customer dynamics
• Customer equity
• Customer franchise
• Customer insight
• Customer Interaction Tracker
• Customer involvement management
• Customer lifetime value
• Customer newsletter service
• Customer reference program
• Customer relationship management
• Customer satisfaction dimensions
• Customer to customer
• Customer value proposition
• Cyberdoc

D

• Damaged good
• Decoy effect
• Defensive marketing warfare strategies
• Demand chain
• Demand generation
• Demand Signal Repository
• Demonstrator model
• Desire (emotion)
• Destination alliance
• Dialogue marketing
• Diffusion (business)

D cont.

• Diffusion of innovations
• Digital billboard
• Digital brand engagement
• Digital footprint
• Digital native
• Digital strategy
• Direct response television
• Discounting
• Discounts and allowances
• Disruptive technology
• Distributed presence
• Distribution (business)
• Document automation
• Double bottom line
• Double loop marketing
• Drip Marketing
• Talk:Drip Marketing
• Drug coupon

E

• Earned media
• ETM (Economic Traffic Management)
• Editorial calendar
• Effie Award
• Electronic commerce
• Electronic money
• Electronic retailing self-regulation program
• Email production
• Emotional Branding
• Emotional capital
• Employee experience management
• Engagement marketing
• Enterprise marketing management
• Enterprise relationship management
• Equivalization
• Ethical Consumer
• European Information Technology Observatory
• Existing Visitor Optimisation
• Exploratory research

F

• Factor analysis
• Fan loyalty
• Fast moving consumer goods
• Field marketing
• Field research
• Fifth screen
• Fixed Value Added Resource
• Flanking marketing warfare strategies
• Flat Eric
• Food marketing
• Fourth screen
• Franchise Disclosure Document
• Franchise fee
• Franchising
• Free Comic Book Day
• Free RPG Day

G

• G. E. multi factoral analysis
• Gambling advertising
• Gatefold
• Generic brand
• Genericized trademark
• Geo (marketing)
• Geographical pricing
• Gimmick
• Go to market
• Gold party
• Golden sample
• Google Advertising Professionals
• Grand cru (food and drink)