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YouTube founders buy Tap11 social media analytics firm

Tap11

YouTube founders Chad Hurley and Steve Chen have bought Tap 11, a social media analytics firm.

The purchase comes less than three weeks after the duo bought the social bookmarking service Delicious from Yahoo.

Just how much Hurley and Chen bought either company for hasn't been disclosed, but both become properties of AVOS, the pair's San Mateo start-up that is building an "information discovery service on the Web."

Tap11 builds Web-based, real-time analytics software that more than 500 businesses use to track what is being tweeted, written and said about them on social media sites such as Facebook and Twitter.

"Our vision is to create the world's best platform for users to save, share and discover new content," Hurley said in a statement. "With the acquisition of Tap11, we will be able to provide consumer and enterprise users with powerful tools to publish and analyze their links' impact in real time."

Adam Zbar, Tap11's CEO said in a statement that he looks forward to working with Hurley and Chen to take the San Francisco-based analytics firm to the next level.

"With over 1 billion users on the social Web and no good tools to systematically archive and analyze this data, there is a massive loss of marketing intelligence," Zbar said.

AVOS is planning to combine Tap11's applications with Delicious.com to "provide consumers and publishers with deep, relevant insights and recommendations," said Braxton Woodham, Tap11's chief technology officer.

Zbar will become the head of business operations and strategy at AVOS, while Woodham will take a role as the head of engineering.

Hurley and Chen founded YouTube with Jawed Karim in 2005, the three men each former employees of PayPal. Google bought YouTube in 2006 for $1.76 billion and today it is the world's most popular video sharing and viewing website.

RELATED:

YouTube's Chad Hurley and Steve Chen buy Delicious from Yahoo

Yahoo buys IntoNow, a maker of TV 'check-in' app for iOS gadgets

Save our bookmarks: Yahoo's Delicious should become an aggregator

-- Nathan Olivarez-Giles
twitter.com/nateog

Image: Tap11.com


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