Experience Matters

With the combined experience of the Cold Creek team, you can rest assured that we are doing the best possible work in the industry.  Read below about the individual experience of our Principals.


Paul SchwappachPaul has been selling reseller's computer solutions in Colorado for over 19 years. During this time he has personally been involved in over $100M in sales of computer solutions.  He has a true understanding of the Computer Industry, Solution Sales and Sales Management.
Paul's experience includes growing Berger & Co. Technology Integrators (BTI) from a small business with Gross Sales of under $1 million to a $40M Solutions Firm in just 6 years. In the 6 years since leaving BTI, Paul has sold over $30M in technology sales for two organizations, one with no prior presence in Colorado ($15M) .
Today, Paul is applying his knowledge and experience to grow Cold Creek Solutions, a Value Added Reseller. Paul will use his experience in selling computer solutions to increase sales production and to continue building a strong sales team. 


Tim Reeder
Tim is a Channel Sales Executive with more than 20 years of channel experience. Tim's time and experience have allowed him to work with some of the largest resellers and manufacturers in North America. 
Tim brings experience to Cold Creek Solutions that speaks for itself.  In fact, Tim was responsible for $115 million in storage sales and programs in North America for MOCA, a Sun distributor owned by Arrow Electronics.  In 2002, Tim grew MOCA's storage business 22% and in 2003 he grew it by 25%.  Further, IDC reports showed his primary storage partner declined 8% during this same time-frame.  Tim was a primary contributor to Arrow's storage task, helping create a new business unit that is still in place today. 


Michael D. BrownMichael Brown is one of the longest-serving directors of the Federal Emergency Management Agency. The United States Senate confirmed Brown as the first Undersecretary of the U.S. Department of Homeland Security (DHS), Emergency Preparedness & Response. He also led a White House transition team that created DHS, where he scrutinized $41 billion in annual spending as a member of the Department’s Investment Review Board. 

Brown led federal relief efforts during 160 presidential declared disasters, including the 9/11 attacks on the World Trade Center and the Pentagon in 2001; the Columbia Space Shuttle Disaster and California wildfire season in 2003, and the unprecedented 2004-2005 hurricane seasons. 

Brown routinely was asked to represent the United States in international forums and to direct the nation’s response to foreign disasters and terrorist attacks. He coordinated U.S. assistance efforts for a string of historical events, including the earthquake that claimed 26,271 lives in Bam, Iran, in 2003; the great tsunami that killed 225,000 people in eleven countries when it hit South Asia in 2004; and the terrorist attack that caused 334 deaths in Beslan, Russia, in 2004. 

Brown served as the U.S. Representative to NATO’s Civil Emergency Planning Committee, where he negotiated a 10-year cooperative agreement between the United States and the Russian Federation; worked with the United Kingdom’s Home Office to develop communications strategies for floods as a member of the U.S.-Great Britain Contact Working Group; and led the U.S. delegation to the Organization for Security and Cooperation in Europe. 

Brown served as FEMA’s deputy director from 2001 to 2003 and its general counsel in 2001 before heading the agency, where he managed more than 13,000 employees and a $12 billion budget. A professional board member of both public and private corporations, Brown currently serves as a management and strategic consultant in the United States and overseas.  



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