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Ashton Kutcher and Demi Moore Launch 'Real Men Don't Buy Girls' Campaign (VIDEO)

Ashton Kutcher Human Trafficking

Huffington Post  Lucas Kavner  First Posted: 04/11/11 01:28 AM ET Updated: 04/11/11 08:52 AM ET

The Demi and Ashton Foundation (DNA), founded by Demi Moore and Ashton Kutcher, launches its "Real Men Don't Buy Girls" interactive video campaign this week, aiming to educate the public about child sex slavery in the United States.

Kutcher became interested in the issue after stumbling across a "Dateline" feature on sex trafficking in Cambodia. He was astounded by what he saw.

"I was watching six and seven-year-old girls being raped for profit," Kutcher says. "I said to myself: I don't want to live in a world where these things are happening and I'm not doing anything about them."

Moore and Kutcher began researching the issue further, and discovered that, in the United States alone, between 100,000 and 300,000 girls are enslaved and sold for sex, while upwards of a million girls are prostituted worldwide. The entire industry generates $39 billion annually.

"The average age of a girl involved in the sex trade is 13," Kutcher says. "And the average man who buys a girl is 30-years-old, has no prior criminal record, and has a well-paying job."

Kutcher explains that the "Real Men Don't Buy Girls Campaign" contains a message he hopes people are willing to pass around; one that specifically addresses the male psyche, while also being entertaining and informative.

"Once someone goes on record saying they are or aren't going to do something, they tend to be a bit more accountable," says Kutcher. "We wanted to make something akin to a pledge: 'real men don't buy girls, and I am a real man.'"

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Today, DNA has released several short interactive videos featuring Justin Timberlake, Sean Penn, Bradley Cooper, Jamie Foxx, Jason Mraz, Ashton Kutcher, Drake, Adrian Peterson and Isaiah Mustafa, among others. You can add your own photo and insert yourself into the campaign, as well.

DNA also released an exclusive video featuring Arianna Huffington. ("I think Arianna's made it abundantly clear in her life that she prefers real men," Kutcher says). He and Arianna first met during a panel on technology, social media, and philanthropy at the Clinton Global Initiative.

Another video exclusive to features Bradley Cooper in his backyard. Although, Kutcher jokes, "Brad takes all my roles in movies," he praised Cooper's willingness to be a part of the project.

Consistently a major proponent of the power of social media to enact change, the most important thing to Kutcher is that these videos get people talking about the issue.

"At the end of the day anyone and everyone can be involved in this campaign. The minute you like our Facebook page, you're already one step closer to this three-step-process, you've made an advocacy video that you can share. One minute of your time might be all a girl needs to save her from sex trafficking."

WATCH an exclusive video featuring Arianna Huffington below.


The Demi and Ashton Foundation (DNA), founded by Demi Moore and Ashton Kutcher, launches its "Real Men Don't Buy Girls" interactive video campaign this week, aiming to educate the public about child s...
The Demi and Ashton Foundation (DNA), founded by Demi Moore and Ashton Kutcher, launches its "Real Men Don't Buy Girls" interactive video campaign this week, aiming to educate the public about child s...
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02:30 AM on 4/25/2011
Though I applaud them for all the actual good they have done in the name of charitable causes, this, to me, seems like nothing more than an opportunit­y for celebs to pat themselves on the back and act like they are doing something.­.this type of video accomplish­es nothing...­as stated above, this is too complex an issue to address with a 'funny' campaign (not even very funny) ..totally misses the mark.

On another note: I don't mean to start nothin' here but, yo, Charlie Sheen, I think Ashton Kutcher just called you a wuss!
07:31 PM on 4/23/2011
Oh yes men are to blame for women willingly choosing to be prostitute­s. Wow, I'm such a bad man. Maybe I can make up for it by doing some hookers laundry and serving her a sandwich. HAHAHA.
05:19 PM on 4/19/2011
real men don't make really terrible videos
05:18 PM on 4/19/2011
Becoming a mother has made
03:02 AM on 4/15/2011
I commend Kutcher and Moore for speaking out on this issue, and I hope they are persistent with supporting this cause.
Shaming men on a grand scale may have some effect, but if I had their resources I would talk to the people who are fighting this by providing safe havens for victims of sex traffickin­g. Ask them what would help.
02:31 PM on 4/14/2011
Ashton doesn't buy girls, Demi picks them out and watches Ashton wiggle on top of them for 25 minutes.
Victoria Minkov
11:16 AM on 4/14/2011
didn't like the video AT ALL including the music in the background­. Very poorly done!
10:51 AM on 4/13/2011
Real men should by art
09:32 PM on 4/12/2011
They should have put Lawrence Taylor on the video. Descraciad­a!
05:18 PM on 4/12/2011
I believe Ashton's heart is in the right place, but the lack of a compelling message about an abject subject is utterly unfortunat­e. It might have been suited best against prostituti­on in general, but to focus it to child prostituti­on, then it strikes as deficient as it actually trivialize­s the tragic state of affairs of these children by trying to evoke a hint of morality into a ludicrous catch phrase that compels no one. So real men don't buy girls, but lesser men do? Instead of pointing the monstrosit­y of such a perplexing sexual deviation, the message inadverten­tly makes slight of this fact with a poorly constructe­d message that does not condemn with vehemency such a disturbing sexual inclinatio­n. I hope they do another one with a better catchphras­e and/or message such as "W^% are you sick pervert?" or something like that that instills a sense of shame at least in these types of individual­s and compels them to seek psychiatri­c counseling­.
01:45 PM on 4/15/2011
Yes- the subtext is that it's okay to by women, just not if they're too young.
03:12 PM on 4/12/2011
and yet the movie director that was caught and fled this country is a HERO in Hollywood
05:19 PM on 4/19/2011
Yup, but he didn't buy anyone.
Micro-bio, was one of my favorite classes.
01:47 PM on 4/12/2011
Young Oedipus is growing up. I bet his mom taught him it isn't okay to "buy girls".

But seriously, what does Ashton know about being a "real man" that his mom hasn't taught him?

He certainly doesn't need to buy his women, or girls for that matter. Demi handles the hookups for him.
Modern-Day Don Quixote
01:34 PM on 4/12/2011
Nobody's gonna take ya serious 'til you get those panties off yer head, pretty-boy­.
Modern-Day Don Quixote
01:29 PM on 4/12/2011
[Snarketiv­e deleted]
BFF to Midge
12:42 PM on 4/12/2011
When I read the headline, I thought maybe they were referring to Charlie Sheen. Pretty sure Demi went to school with the Sheen/Este­vez boys.

Great cause though, and hope it helps. I can't understand the mind of someone who can abuse children in any way.