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14 May 2011
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The father of PR, Edward Bernays
  THE CENTURY OF THE SELF
Monday 29 April - Thursday 2 May 2002 7pm-8pm
 


Episodes: One | Two | Three | Four

Two: The Engineering of Consent
Tuesday 30 April 7pm-8pm

The programme explores how those in power in post-war America used Freud's ideas about the unconscious mind to try and control the masses.

Politicians and planners came to believe Freud's underlying premise - that deep within all human beings were dangerous and irrational desires and fears. They were convinced that it was the unleashing of these instincts that had led to the barbarism of Nazi Germany. To stop it ever happening again they set out to find ways to control this hidden enemy within the human mind.

Sigmund Freud's daughter, Anna, and his nephew, Edward Bernays, provided the centrepiece philosophy. The US government, big business, and the CIA used their ideas to develop techniques to manage and control the minds of the American people. But this was not a cynical exercise in manipulation. Those in power believed that the only way to make democracy work and create a stable society was to repress the savage barbarism that lurked just under the surface of normal American life.

Episodes: One | Two | Three | Four

 
CENTURY OF THE SELF
More background info on the series
  Sigmund Freud
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1933 poster "You're NOT just one of the crowd." Poster from 1933.


External Links

Freud Museum, London
Biographical info, photos and written archives

Sigmund Freud and the Freud Archives
Links and archive photos and manuscripts

Public Relations Museum: Edward Bernays
Superb overview of the PR founder and his various marketing ploys

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