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14 May 2011
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The father of PR, Edward Bernays
  THE CENTURY OF THE SELF
Monday 29 April - Thursday 2 May 2002 7pm-8pm
 

Episodes: One | Two | Three | Four

Four: Eight People Sipping Wine in Kettering
Thursday 2 May 7pm-8pm

This episode explains how politicians on the left, in both Britain and America, turned to the techniques developed by business to read and fulfil the inner desires of the self.

Both New Labour, under Tony Blair, and the Democrats, led by Bill Clinton, used the focus group, which had been invented by psychoanalysts, in order to regain power. They set out to mould their policies to people's inner desires and feelings, just as capitalism had learnt to do with products.

Out of this grew a new culture of public relations and marketing in politics, business and journalism. One of its stars in Britain was Matthew Freud who followed in the footsteps of his relation, Edward Bernays, the inventor of public relations in the 1920s.

The politicians believed they were creating a new and better form of democracy, one that truly responded to the inner feelings of individual. But what they didn't realise was that the aim of those who had originally created these techniques had not been to liberate the people but to develop a new way of controlling them.


Episodes: One | Two | Three | Four

 
CENTURY OF THE SELF
More background info on the series
  Sigmund Freud
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1933 poster "You're NOT just one of the crowd." Poster from 1933.


External Links

Freud Museum, London
Biographical info, photos and written archives

Sigmund Freud and the Freud Archives
Links and archive photos and manuscripts

Public Relations Museum: Edward Bernays
Superb overview of the PR founder and his various marketing ploys

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