Integrated Promotion Marketing Solutions - Marden-Kane Inc.: Management Bios

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Alan Richter
CPA – Chief Financial Officer


Prior to joining Marden-Kane in 1985, Alan started his career in public accounting at Ernst & Young, and by 1982 was the Director of International Accounting at Grey Advertising. Alan is a Licensed Certified Public Accountant in New York State, a member of the AICPA & NYSSCPA, as well as Marden-Kane's Treasurer and Secretary.
 
     
Marc Wortsman
Executive Vice President


Marc's promotion marketing career reflects a growing list of innovations and successful campaigns. As Executive Vice President at Marden-Kane, Marc contributes to the development and execution of promotion marketing initiatives across all major product and service categories, consumer and trade, domestic and international. Some of Marc's most notable career accomplishments: Promotion Supervisor at Doyle Dane Bernbach (DDB) for Atari video games, an $85MM account; Developed the online "scrambled image" game, which remains a popular online promotion tactic; managing an eighteen year relationship with the National Frozen and Refrigerated Foods Association working on their annual National Frozen Food Month promotion; the single largest annual promotion conducted in the retail grocery industry. Known for creating unique promotion solutions using Internet-based technology, in 1995 Marc established Marden-Kane's online promotion group who services a wide range of Marden-Kane clients. Former co-chairman of the Promotion Marketing Association's Research Advisory Board he currently serves on the PMA Law committee. He's also a board member of the Northeast region of Canine Companions for Independence. CCI (www.cci.org) is a non-profit organization that enhances the lives of people with disabilities by providing highly trained assistance dogs and ongoing support. In his twenty-third year at Marden-Kane, Marc possesses (and gladly shares!) a vast understanding of promotion tactics and how to apply (and re-invent) them to maximize results and exceed objectives.
 
     
Paul Slovak
Executive Vice President - Chief Operating Officer


Introduced as COO in 2006, Paul joined Marden Kane as SVP Group Account Director in 2004. Prior to his arrival, Paul held senior account management positions in general advertising, direct marketing, Interactive, and promotional marketing firms which have included Lintas, Clarion, and Foote Cone & Belding, presently Draft FCB. At Lintas Paul helped increase the direct and promotional marketing revenues from under $250K to over $3MM in just over three years. Paul was one of twenty New York FCBi associates who helped transform the once single-client agency division into one with over 250 professionals making $40MM plus in revenue. Throughout his career, Paul has gained an extensive repertoire with emphasis in the Financial Services, Telecommunications, Hospitality, and most recently the Interactive (online and wireless) industries. In his latest role as COO, Paul continues to provide leadership on a number of agency clients, is active in new business development, and responsible for leading and improving all the functional areas of the agency. With a "client first" mentality, Paul's primary influence is how Marden-Kane fulfills its mission of servicing clients and helping them meet their promotional marketing objectives.
 
     
Lee Bogner
Chief Information Officer and Head of Social Media


Lee Bogner is an accomplished digital strategist, frequent speaker and guest lecturer on Social Media and is Chief Information Officer at Marden-Kane, Inc. Mr. Bogner oversees the digital team including software development, account management, and executive digital producers, and he is the principal architect of an expanded digital product and social media offering currently underway at MK’s digital unit.

Lee Bogner is widely recognized for his work with a broad variety of commercial and not-for-profit organizations. He is also currently a Board Director of the Social Media Club, Long Island Chapter and the Tobin College of Business Alumni Association, St. John’s University. He works closely with businesses, academic and public institutions and civic organizations promoting networking, teaching, best practices, standards and ethics in the Social Media field.

Prior, Lee was CIO/CTO at Real Savvy Media (now DisneyFamily.com), a web video publisher and syndicator, where he developed among other products a video content management and social network platform serving large branded communities; Buybuy Baby® (now division of Bed, Bath and Beyond) where he was eCommerce CIO and Internet Division GM responsible for re-designing the online shopping platform, optimizing site performance, user experience as well as end to end operations and Corporate IT. Additionally, he was VP at eCommerce pioneer InterWorld Corporation. He also held technology and product management roles at Computer Associates, IBM and was a senior strategist the prestigious CIO think-tank The Research Board.

Lee resides in Long Island, NY, with his wife and son and he has his MBA in quantitative analysis and information systems from the Tobin College of Business at St. John’s University, his undergraduate BSc from LeMoyne College and has studied at Hofstra University and the New School for Social Research.
 
     
Martin Glovin
Senior Vice President - Digital Innovations


As a digital marketer, Marty works closely with clients to ensure their digital marketing efforts are strategically aligned with corporate and brand objectives. Marty's expertise includes strategy articulation, competitive assessments, market research, as well as the development and implementation of online promotions and internet-based loyalty programs. Using his expertise to evaluate emerging technologies and their implications for marketing communication programs, Marty tries to implement the newest applications to all of the agency's clients.

Marty's immense background includes work in the Management Consulting and Marketing Services industries, serving Fortune 500 clients such as Nokia, AT&T, Polaroid, Gillette, Colgate-Palmolive, Schering-Plough, Hertz, Energizer, Cendant, and Subaru. Prior to joining Marden-Kane, Marty was responsible for Interactive initiatives in his role as Vice President at DVC Worldwide. As a Management Consultant for Ernst & Young and Andersen LLP, Marty worked with clients to secure business processes, business systems, and operations.

Marty obtained his Masters of Business Administration from The Zarb School of Business at Hofstra University.

 
 
 
 

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