Increase your business’ exposure on Google, Yahoo! and accompanying search engines with online advertising.
Enhance the rankings and visibility of your website, making your online presence ‘friendlier’ for all search engines.
Get an informative and professional looking website to help grow your business.
Advantate is a Melbourne based Search Engine Marketing Company.
We provide small to medium sized businesses the opportunity to access various cost-effective marketing services on the internet.
Unlike other marketing companies, we believe in a personalised service.
This is why we provide each client with their own dedicated account manager who will set up and monitor your campaign daily.
Advantate is a Google Adwords Accredited Reseller and a Yahoo Ambassador of Australia.
What does this mean?
We are given access to the latest Google & Yahoo secure strategies for delivering success on their search engines.
We also receive regular training sessions from both Google & Yahoo either by visitation or via the web. So we can keep up to date on the ever changing industry and provide our clientele the best service possible.
This accreditation is not handed out to just anyone, so we take our partnership very seriously.
Search Engine Marketing (SEM)
Is a form of online marketing that uses search engines to effectively achieve maximum exposure for your business.
The two most common techniques to used are Search Engine Optimisation (SEO) and Pay Per Click (PPC) advertising, most commonly known as Google Adwords. Both forms of advertising have a sole purpose to increase the visibility of your company’s website in search engines such as Google, Yahoo and Bing.
Search Engine Optimisation (SEO)
Is the process of improving the volume and quality of visitors to your website from the organic (natural) search results. What it comes down to is this; the higher your website ranks, the more people will see it! Drive more traffic to your website with Search Engine Optimisation.
Pay Per Click (PPC) advertising
is the term given to online ads displayed as “sponsored links” on the results pages of search engines, like Google and Yahoo. These ads appear adjacent to or above the organic results and work on a pay-per-someone-clicking-on-your-ad basis. You only get charged a fee when someone is interested in your product or service.
Drive more traffic to your website with Pay Per Click advertising.
13.6 million Australians are online and frequently use the internet, which is currently the fastest growing marketing channel.
92% of internet users use search engines when looking for the products and services you sell. Search engine traffic is highly targeted and qualified with visitors actively looking for information on products, services and solutions.
When searching for a product or service, most internet users will not go past the first 2 pages of search results. This means that if your business is not found on the first page of search engine results, you will lose 90% of your customers.
By targeting your online marketing efforts to the right people you will increase your online sales and conversion rates, in turn improving your return on investment.
From a branding perspective, appearing on the first page of search results will build awareness and recognition of your brand, helping your business to be seen as a major competitor in your industry.
The results from search engine marketing can be tracked and reported, outlining the return on your investment (ROI).
