This just in from the wire:
BLOCKBUSTER & LUCASFILM TEAM UP WITH ANDRETTI GREEN RACING
TO BRING INDIANA JONES TO INDIANAPOLIS 500
Marco Andretti Gives Green Flag To “#26 Team Indiana Jones Presented By Blockbuster” Car
For Race From Hollywood To Indy 500
HOLLYWOOD, Calif. (May 2, 2008) – INDIANA JONES™ is embarking on a daring new adventure, thanks to an alliance between Andretti Green Racing, Blockbuster Inc. and Lucasfilm Ltd. At a Hollywood BLOCKBUSTER® store this afternoon at 5:30 pm. IndyCar driver Marco Andretti will unveil the #26 Indiana Jones-themed car he will drive at the Indianapolis 500 on May 25. The car, sponsored by Blockbuster and Lucasfilm Ltd., celebrates Indiana Jones and the Kingdom of the Crystal Skull™, opening in theaters worldwide on May 22.
“Both Indiana Jones and the Indy 500 are legendary,” said Andretti. “The Indy 500 is the biggest, most exciting race in the world, so it’s the perfect place for Blockbuster and Lucasfilm to celebrate the world’s favorite action hero in his new film.”
The unveiling will be held at the BLOCKBUSTER store at 330 North La Cienega Blvd. in Los Angeles at 5:30 p.m. The event marks the start of a 10-city tour by the “#26 Team Indiana Jones Presented by Blockbuster” car as it makes it way across the country from Hollywood to Indianapolis.
The sponsorship and show car tour are both part of a unique Blockbuster program that not only brings Indiana Jones to the Indianapolis 500, but also brings Indiana Jones into Blockbuster stores nationwide through an in-store merchandising program that includes exclusive Indiana Jones and “Indiana Jones at the Indianapolis 500” merchandise available for sale to the public only at Blockbuster stores. (more…)