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Big scoop: Barenaked Ladies join Ben & Jerry's to serve up its first-ever Canadian flavour


    Portion of the sales of 'If I had 1,000,000 flavours,' Ben & Jerry's
    most indulgent flavour yet, goes to ABC CANADA

    TORONTO, May 12 /CNW/ - Ben & Jerry's, famous for its ingenious ice
creams, irreverent personalities and social conscience, is joining forces with
one of our country's most beloved bands, Barenaked Ladies, to serve up its
first-ever Canadian flavour - If I had 1,000,000 flavours.
    Through its partnership with Ben & Jerry's, Barenaked Ladies will donate
its entire share of the proceeds from the sale of If I had 1,000,000 flavours
to support ABC CANADA Literacy Foundation who raise awareness for the literacy
cause including the importance of family literacy.

    An instant Canadian "classic"

    A jam session of vanilla and chocolate ice cream, peanut butter cups,
chocolate-coated toffee chunks, white chocolate chunks and chocolate-coated
almonds, If I had 1,000,000 flavours is the wackiest, most ingredient-packed
ice cream Ben & Jerry's has dared create.
    "We're really excited to work with Barenaked Ladies and to give Canadians
a flavour that, we think, says a lot about our country - a big, delicious
mingling of tastes and textures that's not afraid to be just a little wacky,"
says Shoshana Price, Ben & Jerry's brand ambassador.
    "Just like Barenaked Ladies' classic song, If I had 1,000,000 flavours is
destined to become an instant hit with Canadians."

    Passion for causes and ice cream

    The partnership between Ben & Jerry's and Barenaked Ladies unites two
names that built their self-started iconic status on a foundation of
grassroots fan support and backing of great causes.
    "We're thrilled to be partnering with Ben & Jerry's. It's very cool to be
the namesake for the first ever Canadian Ben & Jerry's flavour!" says band
member Ed Robertson. "We share a desire to support great causes, and a deep
rooted love of all things ice cream!"
    "We're delighted Barenaked Ladies selected ABC CANADA to receive their
royalties from the sales of their Ben & Jerry's ice cream," says Margaret
Eaton, president, ABC CANADA. "Buy great ice cream and support family
literacy, what a delectable combination."

    Create your flavour, meet the band

    Ben & Jerry's and Barenaked Ladies are celebrating the launch of If I had
1,000,000 flavours by asking Canadians the proverbial question "what would you
include if you had a 1,000,000 flavours?"
    Starting May 12th Canadians can go to www.benjerry.ca and create their
very own 1,000,000 flavours ice cream portrait with a chance to win the
ultimate BNL experience and a year's supply of the new ice cream! Canadians
can also get a free download of the band's iconic song.
    The flavour will also be available at scoop shops.

    About Ben & Jerry's

    Ben & Jerry's, a Vermont corporation and wholly-owned subsidiary of
Unilever, operates its business on a three-part Mission Statement emphasizing
product quality, economic reward and a commitment to the community.
    Ben & Jerry's philanthropy supports the founding values of the company:
economic and social justice, environmental restoration and peace through
understanding. For the full scoop on all Ben & Jerry's fabulous flavors, visit
www.benjerry.ca.

    About Barenaked Ladies

    Barenaked Ladies (BNL) are one of Canada's most-beloved and recognizable
rock groups, consisting of Ed Robertson (vocals, guitar), Tyler Stewart
(drums, backing vocals), Jim Creeggan (bass, stringed instruments, vocals) and
Kevin Hearn (keyboards, guitar, vocals). BNL's debut album and first
major-label release Gordon, released in Canada in 1992, went double platinum
and featured some of the band's most signature tracks, including the classic
"If I Had $1,000,000," "Be My Yoko Ono," "Grade 9," and "Brian Wilson".
Grammy-nominated and winners of six Juno Awards, BNL have racked up a string
of memorable hits like "Pinch Me", "The Old Apartment", "Too Little Too Late",
"Falling For The First Time" and "One Week", which hit Number One on the
Billboard Hot 100 chart.

    About ABC CANADA Literacy Foundation

    ABC CANADA Literacy Foundation is Canada's private-sector voice
championing adult literacy. The national charity envisions a Canada where
individuals, regardless of their circumstances, are provided the opportunities
to increase the skills that prepare people for realizing their full potential
at work, at home and in the community. One of ABC CANADA's major national
awareness programs is Family Literacy Day, celebrated annually on January 27
to promote the benefits of families reading and learning together. To learn
more, visit www.abc-canada.org.

    Note to media - B-Roll and Photos Available

    Media can access B-roll of the new flavour announcement with the band and
photography by going to
http://cnw.pathfireondemand.com/viewpackage.action?packageid=171

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information: or to arrange interviews, please contact: Erin
Stewart or Jennifer Pyne, Harbinger, estewart@harbingerideas.com,
jpyne@harbingerideas.com, (416) 960-5100

Photo

Today at the CN Tower, Barenaked Ladies launched the first-ever Canadian Ben & Jerry's ice cream flavour: "If I had 1,000,000 flavours." From left to right are band members: Kevin Hearn, Ed Robertson, Jim Creegan and Tyler Stewart. (CNW Group/Ben & Jerry's)

Photo

Barenaked Ladies take a scoop out of the first-ever Canadian Ben & Jerry's ice cream flavour: "If I had 1,000,000 flavours," today at Toronto's CN Tower. From left to right are band members: Kevin Hearn, Tyler Stewart, Ed Robertson and Jim Creegan. (CNW Group/Ben & Jerry's)


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