DonDraper

Don Draper may be a fictional character on AMC's Mad Men, but he's just as real as any other public personality you can think of. Celebrities are brands, with carefully constructed images, and most of us are just as likely to have a beer with Don Draper as with anybody else on this list. What matters is that Draper's hardass 1960s persona represents something about male identity that is enduringly captivating but has nonetheless vanished. The man that Don Draper is -- value-driven and thoroughly masculine -- is the product of a bygone era; without him, there would be no contemporary figure to represent it. Yet, as removed as his persona may be, it is also contemporary and familiar. He's a postwar archetype, both a brilliant career man and a temptation-swayed philanderer who sincerely wants to be a family man. Like most men, us and our fathers both, Draper is permanently conflicted over how to reconcile his morals and his desires.

Draper illustrates old-school values even though he often fails to meet them himself. His human flaws are what make him so relevant to men today. He is by turns a chain-smoking, drinking-in-the-office emblem of a bygone age, and an unusually real, earnest human being who illustrates the struggles modern men know all too well.