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Avatar director slams bandwagon jumpers


A scene from Avatar. Source: Supplied

AVATAR director James Cameron has slammed Hollywood for jumping on the 3D bandwagon with inferior movies.

Since the director's sci-fi hit, which starred Australian Sam Worthington, became the world's highest grossing movie (taking close to $3 billion at the box office), studios have been clamouring to reproduce Cameron's groundbreaking effects.

Movies such as Clash of the Titans, which starred Worthington, and the upcoming The Last Airbender were shot in traditional 2D and converted after seeing Avatar's runaway success.

"I think it's horrible and absolutely the wrong way to go," Cameron said before the rerelease of Avatar in 3D with added footage.

"I think it's a quick, knee-jerk reaction to seeing the gold rush happen and the studios just wanted to jump in on it and that's the only way they could do it.

"It's the studio making the decision and then handing it over to some company to process it through a sausage grinder and come up with some kind of faux 3D, or a 2 1/2D mess."

Cameron plans to release his 1997 hit Titanic, the second highest grossing film, in 3D.

"We are going to release it in 2012 in 3D, but we are going to take every care to ensure it's as indistinguishable from having been photographed in 3D as we can," he said.

"We won't succeed. It will wind up being 2.9D, but it will still be .9 better than the 2D we released before. These other slapdash conversions, where they are not spending the time and money and not involving the filmmaker, are like 2.2D."

He said the extra nine minutes of footage in the Avatar rerelease cost more than $1 million a minute.


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  • george l Posted at 10:17 AM August 16, 2010

    Hate to burst James camerons ego but i thought Avatar was one of the most over rated movies i have seen in along time. The story was not much more than a B grade movie and the films appeal was mainly because of the computer animated and special effects.

  • Stephanie of Journalist town Posted at 8:19 AM August 16, 2010

    And by re-releasing the two highest grossing films in history he isn't also jumping on the band wagon and trying to squeeze more money out of movie goers? Common Mr Cameron? Double standards?

  • Frank of Melbourne Posted at 8:12 AM August 16, 2010

    Well there we go. I had assumed that Mr. Cameron had got into bed with all the studios and production companies so they could use his amazing new 3D system. From what he says, they did something that was different to what he did. I'm glad he made that clear to us and I'm glad I didn't bother to go see their films.

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