Fetish is certainly a unique clip. It features a bald fetishist named Charlotte narrating interview-style her love of needles. She describes how she came to enjoy the love of pain with knowing wit. Scenes of piercing blend into a nighttime stroll through the suitable-for-airing fetishist bar, and finally a quick tattoo. The ending reveals that she is donating blood. The ad is for the National Union of Students (NUS).

Shot in 1998, one can only guess Chris' interest in the commercial. It does feature the human form, visceral shots of needles, and even what sounds like some unidentifiable Aphex Twin music in the background. There is a second, slightly different (and slightly censored) version of the ad available on adforum.com, which may itself be called Charlotte, but we haven't been able to fully clarify that.

Copy from Fetish
"CHARLOTTE: PIERCING FETISHIST"
I had my ears pierced when I was 13, but it wasn't until I had my nose done a few years later that I really got into it.
I can't get enough of it.
I love the way it looks. It's the way it feels that really turns me on.
I like pain.
I can actually get off on it.
It's that first sharp hit that does it.
When I had my nipples and my -- done, the pain was almost, well, sexual.
Some people got the fascination with asphyxiation. But for me, it's needles.
That's like f--.
I'm always looking for new kicks, so I thought I'd give this a try.
It could be interesting. Mmmm..
Woman: Thanks, Charlotte.
What, that's it?
Woman: Mm-hm.
I thought it was supposed to hurt.
"IT DOESN'T HURT TO GIVE BLOOD"

Copy from Charlotte
"CHARLOTTE. PIERCED 28 TIMES."
I had my ears pierced when I was 13, but it wasn't until I had my nose done a few years later that I really got into it.
I can't get enough of it.
I love the way it looks. It's the way it feels that really does it for me.
I've had so many piercings over the years, I'm running out of things to have done.
People don't understand why I do it.
But everyone is into something,
and for me, it's the best sensation in the world.
Especially that first sharp hit, it really hurts.
I'm always looking for something new, so I thought I'd give this a try.
It could be interesting. Mmmm..
Woman: Thanks, Charlotte.
What, that's it?
Woman: Mm-hm.
I thought it was supposed to hurt.
"IT DOESN'T HURT TO GIVE BLOOD"
I've waited a whole year for that.

Tagline
It doesn't hurt to give blood