PR Newswire: news distribution, targeting and monitoring
 

Star Wars Creator George Lucas and Disney's Bob Iger Launch Star Tours Attraction at Walt Disney World Resort

Translations:
English
 

LAKE BUENA VISTA, Fla., May 20, 2011 /PRNewswire/ -- Star Wars™ creator George Lucas and Disney President and CEO Bob Iger wielded lightsabers amid a legion of stormtroopers Friday to open "Star Tours – The Adventures Continue," a new 3-D adventure at Walt Disney World Resort.

A cast of hundreds of Star Wars characters and performers – including Anthony Daniels, who has played the golden droid C-3PO since the first film debuted in 1977 – converged on Disney's Hollywood Studios for the launch of the attraction destined to send millions of guests on virtual journeys throughout the Star Wars galaxy.

Fittingly, the launch of Star Tours anchored the opening day of Star Wars Weekends, a popular event in the park celebrating the Star Wars legacy with special shows, presentations, motorcades and memorabilia.  Star Wars Weekends continue each Friday-Sunday now through June 12, 2011.

And on June 3, 2011, "Star Tours – The Adventures Continue" will open at Disneyland Resort in California.

"Star Tours immerses guests into the Star Wars universe like never before," Iger said. "The innovative technology and storytelling take guests on thrilling new adventures, bringing George Lucas' iconic characters and locations to life in a completely new way."

With eye-popping digital video leveraging Dolby 3-D to deliver a vivid and realistic visual experience, a dramatic musical score and motion simulator-based technology, guests are immersed in a Star Wars adventure like never before on a theme park attraction. Walt Disney Imagineering worked with Lucasfilm, Ltd. and Industrial Light & Magic – the groundbreaking visual effects division of Lucasfilm – to bring the out-of-this-world attraction to life.

Star Tours, which had thrilled Disney guests since the 1980s, was "powered down" in 2010 so Disney's Imagineers could begin work on the new attraction.

In "Star Tours – The Adventures Continue," there are more than 50 story combinations, so guests can find new adventures each time they experience the attraction.

Utilizing the random story combinations, the Starspeeder spacecraft embarks on a wild adventure, visiting several planets made famous in the Star Wars films. Among the locations that might provide haven from the Empire's pursuit are the icy planet of Hoth, the lush jungles of Kashyyyk and the underwater Gungan world on Naboo.

And along the way guests may encounter Star Wars characters that offer to help (or hinder) their journey, including Yoda, Admiral Ackbar, Darth Vader and Boba Fett. "Skytroopers," a legion of stormtroopers created just for the Star Tours attraction story, might even join in the chase.

In fact, guests will never know where the Force will take them. Flights are now departing during regular operating hours at Disney's Hollywood Studios.

STAR WARS™ and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.

SOURCE Walt Disney World Resort

Back to top

RELATED LINKS
http://disneyworld.disney.go.com

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

Become a Member

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Contact PR Newswire

Request more information about PR Newswire products and services or call us at (888) 776-0942

Featured Video

 
  • Print
  • Email
  •   RSS
  • Share it 
  • Blog it 
  • Blog Search 

Journalists and Bloggers

Visit PR Newswire for Journalists for releases, photos, ProfNet experts, and customized feeds just for Media.

View and download archived video content distributed by MultiVu on The Digital Center.

Join the Investment Revolution!

Learn to navigate the world's financial system and profit from leading companies.  


Visit Investor Uprising, the people's investment site, for information, education and premium research including our latest IU Confidential Report - "All The Glitters: The Ultimate Gold Report".

Advanced Search
Search
  
  1. Products & Services
  2. Knowledge Center
  3. Browse News Releases
  4. Contact PR Newswire