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Press Release

JAPANESE


01.18.2010
Sony Computer Entertainment Asia (SCE Asia)

SONY COMPUTER ENTERTAINMENT ASIA STARTS
ITS PLAYSTATION® BUSINESS IN REPUBLIC OF INDONESIA
PlayStation®3, PlayStation®2 and PSP® (PlayStation®Portable) First Hit
Vietnamese Market on 16th January,2010

Hồ Chí Minh, Socialist Republic of Vietnam, 16th January, 2010 – Sony Computer Entertainment Asia (SCE Asia) today announced that the company will initiate the PlayStation® business in Socialist Republic of Vietnam on 16th January, 2010, making the world’s popular computer entertainment systems and services available to the PlayStation fans and consumers in the country. Vietnam will be the 8th country and region in the SCE Asia territories.

Along with the initiation of the PlayStation business in Vietnam, SCE Asia will introduce to the market, PlayStation®3 (PS3™) (CECH-2006A) (body color: charcoal black) computer entertainment system featuring an extremely streamlined form factor with a 120GB Hard Disk Drive (HDD), PlayStation®2 (SCPH-90006CB) computer entertainment system, the world's most selling computer entertainment system and PSP® (PlayStation®Portable) (PSP-3006) handheld entertainment system. The PS3, PlayStation 2 and PSP system will become available in stores from 16th January, 2010, at very attractive suggested retail prices of VND 9,990,000, VND 4,490,000 and VND 5,990,000 respectively (including tax). With the launch of the PlayStation platforms, users in Vietnam will be able to enjoy a wide variety of entertainment content including games, music and movies on the favorite entertainment systems.

The PS3 system (CECH-2006A) offers the cutting-edge features and functions such as the ability to enjoy high-definition Blu-ray™ disc (BD) movies and PS3 games as well as connecting the Internet. The model “CECH-2006A” is the latest PS3 system with 120GB HDD which allows users to store many of entertainment content such as games, music, photos and movies. While inheriting the sleek curved body design of the original model, the form factor of the new PS3 system features a new meticulous design with textured surface finish, giving an all new impression and a casual look.

The PlayStation 2 system (SCPH-90006CB) has sold more than 140 million sell-in units worldwide*1 since it launched in 2000, making it the most popular system in gaming industry history. During its lifespan, PlayStation 2 not only has pushed video gaming to the forefront of entertainment, but it also introduced the concept of an entertainment system becoming a hub in the living room.

The PSP system (PSP-3006) rhas been gaining enthusiastic support from users worldwide. Offering the highest-level contrast ratio, response time, and wider color gamut possible on a portable LCD screen, the PSP system is capable of displaying movies and photos in more natural and vibrant colors on its high resolution 4.3 inch wide screen. The LCD screen adopts an anti-reflection technology, which enables users to see the screen more clearly in well-lit places, even when used outdoors. PSP-3006 will be available in Piano Black and Pearl White.

Along with a vast line-up of attractive and exciting entertainment content with the PS3, PlayStation 2 and PSP, SCE Asia will continue to further expand the PlayStation platforms and create a new world of computer entertainment in Asian countries and regions.

To celebrate the launch of PlayStation new products, there will be a 1st day launch event on Saturday, 16th January, 2010 the customer can get premiums for purchase of PlayStation product.

1st day launch event
Date: Saturday, 16th January, 2010
Venue: Nguyen Kim Electronics Mall, District 1, Ho Chi Minh City, Vietnam

Please visit http://asia.playstation.com/ for more details.

*1 Sell-in numbers as of end September 2009

About Sony Computer Entertainment Asia:

Sony Computer Entertainment Asia is a division company of Sony Computer Entertainment Inc. responsible for sales and marketing activities of PlayStation® products in Hong Kong, Indonesia, Malaysia, Singapore, South Korea, Taiwan, Thailand and Vietnam.

###

※Design and specifications are subject to change without notice.
※PlayStation and PSP are registered trademarks, and PS3 is a trademark of Sony Computer Entertainment Inc.
※Dolby is a trademark of Dolby Laboratories.
※DTS is a trademark of Digital Theater Systems, Inc.
※HDMI, HDMI logo and High Definition Multimedia Interface are trademarks of HDMI Licensing LLC.
※Blu-ray Disc is a trademark.
※MemoryStick Micro, M2, ATRAC, ATRAC3plus are trademarks of Sony Corporations.
※Bluetooth is a property of Bluetooth SIG, Inc. and Sony Computer Entertainment Inc. has a license for its usage.
※All other trademarks are property of their respective owners.
SCEis registered trademark of Sony Corporation.




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