Proenza Schouler has released their first ever advertising campaign and it stars a trio of models looking dark and twisty! The ad was shot by photographer Daniel Jackson and stars Tati Cotliar and model twins Ann and Kirby Kenny, who each sport pieces from the label's fall 2010 collection. There's also a little bed head hair and dark boysenberry lips.
Here's a look at Proenza Schouler's fall 2010 ad campaign.
The label also documented the dark ads with a behind-the-scenes video that shows off the girls and pieces from the label's fall/winter collection.
What do you think of Proenza Schouler's first ad attempt? Is it a little mundane or dark and beautiful?
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