The Heart of London

Piccadilly new station

Poster for Piccadilly new station, ‘A New Heart for London’

'A New Heart for London', Piccadilly new station. 1928
Designer: Charles W. Baker (fl.1924-1934)
Copyright: TfL from the London Transport Museum collection

Piccadilly Circus is not only a central underground station, used by millions of Londoners, but is at the heart of visitor's London. By 1922 18 million passengers a year were using it, and complete reconstruction was necessary to allow for up to 50 million. Passenger flow was much faster in the new station, where escalators replaced lifts, though this curious publicity poster suggests complexity rather than simplicity.