Adobe Online Business Optimization, powered by Omniture®

Adobe, featuring Omniture® technology, is the leading provider of online business optimization, which it delivers through the Adobe® Online Marketing Suite. Online business optimization is a strategy for using customer insight to drive innovation and increased loyalty in Internet marketing. The Online Marketing Suite—a combination of Internet marketing services and solutions—empowers marketers to use customer insight to optimize interactions, creating more personalized, relevant customer experiences while also maximizing their marketing spend.

Our customers are the first to successfully deliver on the vision of more personalized customer-centric experiences, online marketing best practices and innovation using our marketing automation software and services.