Testimonials

"We had already put programs in place to take advantage of [Valentine's Day] — such as order path improvements on the site and search engine optimization initiatives — and we needed an enterprise-grade analytics solution to measure and maximize site performance leading up to and throughout the day. SiteCatalyst really blew us away with its functionality, ease of use and performance."

— GM, AG Interactive

"After an in-depth review, it was clear that Omniture had the proven experience in supporting the needs of an enterprise of AOL's size and diversity while respecting the stringent privacy standards in the AOL Privacy Policy. Omniture's SiteCatalyst is sophisticated, customizable, highly scalable and will help us raise the bar in providing users with the best online experience and partners with critical real-time feedback and analysis"

"The size of our network required a robust analysis tool that could provide us with real-time reports and statistics across all of our Web sites. Omniture has a proven track record of being able to manage some of the largest networks of companies conducting business on the Web, and we were confident SiteCatalyst could provide us with the same level of service and do so quickly. We have been extremely pleased with the analysis provided by SiteCatalyst. We have been able to mine new and vital information about our network, including what channels are the most popular for our visitors, and what portions of our site need extra attention. Based on these initial results, we will be able to better understand our users and more accurately (and successfully) sell space to our advertisers."

— Research Director

"Omniture's SiteCatalyst system offers something for all analysts, from the stats guru to the novice. The interface is easy to navigate and lets you quickly cross-reference different data points. For instance, in a report of the most popular URLs, you can right-click on any one listed to identify the top referrers to that URL. The dashboards are convenient and can be converted to any imaginable format. The administration interface is much better than any of the other products'. It lets you see who's using the system and what they are doing."

"Omniture's Professional Services offerings and the dedication of its implementation team really set them apart based. Omniture's team really went above and beyond the call with us on our initial implementation, and they have maintained that responsiveness throughout the subsequent additions of other sites within our business."

"SiteCatalyst gives [Gannett and]USA Today Careers a greater ability to capture an accurate and complete picture of our Web audiences and traffic dynamics. For example, the new weekly reports will let us report our site traffic in whichever way our advertisers most prefer. As a large collection of sites, we also appreciate the new features for aggregating site traffic and creating access levels for different users of our traffic statistics."

— Online Technology Specialist

"The greatest benefit we receive from using SiteCatalyst is that we are finally able to determine the value of different content vehicles. Optimum Path and Trended Views have helped us understand how our audience is responding to what they view. As we continue to learn more each day, we are better equipped to determine how our time and resources should be dedicated."

— Systems Administrator

"Omniture’s integrated approach takes us beyond merely looking at the ‘clicks’ coming through the web, and provides us with a cohesive view of what content is most interesting to our visitors and which marketing tactics are most effective. We like that the SiteCatalyst Suite allows the flexibility to continually build out new tracking solutions to keep pace with our business needs. By leveraging this information, we can continually optimize the visitor experience and deliver value to our sponsors."

— Senior Vice President, Research

"Compared to Omniture Discover, other Web analytics tools deliver just ‘reports’ While the premise of Web analytics has been to provide users with insights about their online business that allows them to take action, we’ve never had the power of dynamic segmentation that would allow us to drill down into exactly what we’re looking for—and do it in real-time. Omniture Discover allows us to analyze segments on-the-fly in order to monitor and respond to trends—critical information that saves time and pain for our analysts and money for our clients."

— Director Web Analytics

"A large portion of our online consumers use our web site for researching new appliances. The Appliance Finder is an intelligent search tool that uses specific information from the consumers to recommend particular products best suited for their needs. It is important to our business that we understand what type of features our customers want the most. In addition, we want to know what products the Appliance Finder recommends the most and how consumers respond to those recommendations. SiteCatalyst™ does all of this for us. At any time of the day, we are able to get up-to-the-minute, accurate information that helps us make better business decisions."

— Senior Director of e-Business

"With the challenge of tracking and aggregating data from 180+ Web site addresses for 49 different media properties, we require a Web analytics solution that allows us to view all the data as a whole, as well as on a regional and individual publication scale. SiteCatalyst's Multi-Site Roll-ups functionality does this and allows us to easily analyze the 'big picture,' as well as the granular detail of all our online holdings. Our hunt for a new Web analysis tool initially began because our needs had outgrown our existing solution. Because of the large number of Web sites we operate, we required a solution that provides easy maintenance, comprehensive data reporting and the ability to download statistics on a weekly basis. After intensive research and conferring with other media organizations, SiteCatalyst's model and proprietary technology delivered a solution that could be easily customized to fit our unique needs."

— Vice President

"We have worked hard to build a cutting-edge retail site, and Omniture has played a vital role in that effort. SiteCatalyst has helped us streamline our site design to dramatically increase browser to buyer conversion rates, which is fundamental to our business."

"One of Sears key initiatives in 2004 was to find a reporting platform for the online marketing channel that would deliver the information we need to better service our customers and better align our merchandising strategy. Using the critical performance data collected by Omniture, we are able to respond to the needs of our customers more quickly and effectively, while optimizing online marketing programs."

"With SiteCatalyst, we have an up-to-the-second status on all aspects of our marketing campaigns and site performance. This helps us quickly test and optimize every element of our online effort – changing key word purchases through search engines, refining product and offer placements on Socrates.com and other sites, and modifying the design and content of banner ads. We were using other Web analytics products like WebTrends and some piecemeal tools, but nothing provided the in-depth clickstream analysis of Omniture. The SiteCatalyst installation was a ‘breakthrough moment’ for us -- it not only brought us a wealth of new data but also allowed us to take real-time ownership of that data and analysis without having to rely on the IT staff to deliver the reports we needed to make decisions."

— Consumer Marketing Director

"Having real-time, actionable data at our fingertips is very important to the successful implementation of e-business campaigns. With the new version of SiteCatalyst, we will be able to assess the impact of multiple and individual page elements as well as have immediate insight into role specific KPI’s. SiteCatalyst 12 provides one place to manage multiple aspects of our marketing campaigns, and will give us even deeper insight into market, revenue and conversion trends, equipping us with the data we need to quickly and easily improve our marketing efforts."

— Senior Manager of e-business

"We evaluated most of the options out there in choosing our web analytics solution partner. Omniture gave us the greatest peace of mind that we could accomplish what needed to be done based on SiteCatalyst's ability to handle the complexities and volume of our site, and the fact that Omniture was really willing to work with us to understand and respond to our needs."

"Omniture's professional services team provides great support and I know that I have someone on my side I can go to, to answer all my questions. We started using Omniture right out of the box during the holidays, our busiest season of the year, then went through training to better understand how to get maximum value out of it, and now we develop our site with Web analytics in mind. This technology is critical to our success and Omniture's professional services team has been an integral part in every step of the way."