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No Strings Attached garners top spot
No Strings Attached (Paramount) debuted in first place at the box office this week. The film features Aston Kutcher and Natalie Portman. The studio promoted the film as two attractive friends, who decide to have sex with the promise of not falling in love. The film’s one sheet highlights the romantic aspect to the film by featuring the two attractive stars getting dressed after sleeping together. The film’s marketing campaign successfully attracted a female audience over the age of 25 primarily. No Strings Attached earned about $20.3 million on about 3,500 screens.
The Green Hornet (Sony/Columbia) dipped to second place this week. The Green Hornet earned about $17.7, which is a....
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The Roommate easily outdistances the competition
The Roommate (Sony Pictures) debuted in the top spot this weekend at the box office. The film features Leighton Meester, Minka Kelly, and Alyson Michalka. The distributor’s billboards highlighted a potentially disturbed roommate, which was a strategy utilized by Single White Female (1992). Fortunately, Sony’s target audience is too young to remember that particular film. The distributor also hoped that many young females would be looking for other entertainment options outside of the Super Bowl. Sony’s exit polls indicate that the film succeeded in attracting primarily females under the age of 21. The Roommate earned about $15.6 million on about 2,800 screens.
Sanctum (Univers....
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The Green Hornet easily outdistanced the competition.
The Green Hornet (Sony/Columbia) took advantage of a long weekend and the lack of strong competition to easily win the top spot at the box office. The Green Hornet stars Seth Rogen, Jay Chou, Cameron Diaz, Tom Wilkinson and features Edward James Olmos as journalist. This pop culture figure was initially a radio program in the late 1930 before it became a popular comic book and television program. Sony Pictures could take advantage of The Green Hornet’s longevity in popular culture with the older moviegoers. But, this masked vigilante figure did not have the same recognition with younger moviegoers. Sony Pictures attempted to attract moviegoers under the age of 25 with a several TV com....
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True Grit emerges as the box office winner and ends the Little Focker’s two-week reign
After two weeks in second place, True Grit (Paramount) finally beat out the Little Fockers. The film earned about $14 million, which is a drop of about 40 percent. True Grit has earned about $110 million in its three-week theatrical run
Little Fockers (Universal) dropped to second place this week. The film earned about $13 million, which is a drop of about 47 percent from the previous week. Little Fockers earned about $123 million in its three-week theatrical run.
The highest grossing debut was Season of the Witch (Relativity) that debuted in third place. This film features Nicholas Cage and Ron Pearlman. The film’s marketing campaign featured Nicholas Cage quite prominently. ....
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The Fockers continues to lead the way
Little Fockers (Universal) was the number one film for the second consecutive week. Little Fockers has been able to take advantage of a marketplace that lacks an enormous blockbuster like Avatar. The film earned about $26 million, which is a drop of about 15 percent from the previous week. Little Fockers earned about $103 million in its two-week theatrical run.
True Grit (Paramount) remained in second place. This film continues to perform strongly for a Western. The film earned about $24.5 million, which is a tiny drop of about one percent. True Grit earned about $86.7 million in its two-week theatrical run
Tron Legacy (Buena Vista) remained in third place. The motion picture ....
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Harry Potter and the Deathly Hallows Part 1 nips a worthy competitor
By Henry Puente
Harry Potter and the Deathly Hallows Part 1 (Time Warner) remained in the top spot for the second consecutive week. The film earned about $49 million dollars, which is a drop of about 60 percent from the previous week. Harry Potter and the Deathly Hallows Part 1 earned about $201 million dollars in its two-week theatrical run.
Tangled (Buena Vista) finished in a close second place. The film features the voices of Mandy Moore, Zachary Levi, and Ron Perlman. The motion picture is based on the German fairy tale Rapunzel by the Brothers Grimm. Prior its release, Disney debuted Tangled: The Video Game for Ninetendo and Wii platforms. The film had the second-highes....
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Paranormal Activity 2 opens strongly
Paranormal Activity 2 (Paramount) had an enormous debut for a horror film. The film stars Katie Featherston and Micah Sloat. The film is basically a prequel/sequel to the successful Paranormal Activity. The success of the initial Paranormal Activity obviously provided this particular version with instant credibility with audiences. The film had an enormous Friday opening. But, the film’s box office dropped significantly on Saturday and Sunday, which suggests that the film will not have a long theatrical run. Nevertheless, the film’s marketing campaign attracted primarily women under the age of 25. Paranormal Activity 2 earned about $40.7 million dollars on about 4,500 screens.
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Low Performing Debuts puts "The Social Network" on Top for second Week
The Social Network (Sony) remained in first place for the second consecutive week. The film earned $15.5 million dollars, which is a drop of about 31 percent from the previous week. The Social Networkhad the lowest drop off of any of the previous holdovers that remained in the number one position for more than a single week. The film evidently has built a strong word of mouth, which should enable it to perform strongly for the next several weeks. The Social Networkhas earned a box office of about $46 million dollars in its two-week theatrical run.
Life as We Know It (Warner Bros.) debuted in second place. The film stars Katherine Heigl and Justin Duhamel. The distributor produce....
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The Expendables overpowers the competition.
The Expendables (Lionsgate) debuted in the number one position. The film stars Sylvester Stallone, Jason Stratham, and Jet Li. The Expendables represents the reemergence of Sylvester Stallone. The film also signifies the highest grossing debut for Stallone. The film’s marketing campaign was a bit deceptive because it gives audiences the impression that Arnold Schwarzenegger and Bruce Willis have significant roles. However, they just have cameos in this film. Nevertheless, the film’s campaign did an excellent job of attracting a primarily male audience over the age of 25. But, a high number of female moviegoers also attended, which enabled the film to overcome the competition. The E....
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A strong word of mouth trumps new debuts
Inception (Warner Bros.) held the number one position for the third week in a row. The film earned about $27 million dollars, as Inception only dropped about 36 percent from the previous week. The film’s small box office drops symbolizes that the film has a strong word-of-mouth. Inception has earned about $193 million dollars in its three-week theatrical run.
Dinner for Schmucks (Paramount/DreamWorks) debuted in second place this week. The film featured Steve Carol and Paul Rudd. The distributor’s marketing campaign centered on these two characters. The distributor also attached its trailer to films like Date Night and Get Him to the Greek in an effort to create a buzz with tar....
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Holdover “Inception” tops box office for 2nd consecutive week
Welcome to Latin Heat at the box office!
Inception (Warner Bros.) held the number one position for the second week in a row. The
film earned about $43 million dollars,a Inception only dropped about 32 percent from the previous week. Any time a film’s box office drops less than forty percent from the previous week. The motion picture is destine to have a strong theatrical run that is carried by a strong word-of-mouth. Inception has earned about $142 million dollars in its two-week theatrical run.
Salt (Sony) debut in second place this week. This motion picture features Angelina Jolie. The distributor’s billboard campaign centered on Jolie’s image along with the slogan, “Who Is Salt”.....
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Despicable Me opens strongly
In a summer filled with franchise films, Despicable Me (Universal) opened number one this week. What makes this opening significant is that this film opened number one without the benefit of having a built in audience outside of Steve Carell fans. In addition, the film did not generate significant 3-D grosses. With its marketability rather limited, the distributor did an excellent job of building a buzz with children by attaching its trailer with motion pictures like Harry Potter and the Half-Blood Prince, Alvin and the Chipmunks: The Squeakquel, and How to Train Your Dragon. The campaign did an excellent job of attracting children. According to exit polls, the film attracted primarily chi....
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The Twilight Saga: Eclipse has a record-breaking debut
The highly anticipated The Twilight Saga: Eclipse (Summit) debuted this week. This feature film features the identical cast of Kristen Stewart, Robert Pattinson, and Taylor Lautner. This film is an adaptation of Stephenie Meyer’s book. The distributor began to build a buzz for this particular film last year when it debut the film’s poster at the American Film Market. Although the distributor heavily promoted this film, this particular version of the Twilight franchise already had a tremendous following of tween and teenage girls. Summit took advantage of enormous anticipation and a long weekend by conducting widespread midnight screenings on Wednesday. The film broke box office reco....
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Toy Story 3 continues Pixar’s impressive streak
By Henry Puente
The highly anticipated Toy Story 3 (Buena Vista) debuted in the number one position this week. The film once again features the familiar voice of Tom Hanks. For the past year, Disney has building a buzz slowly by releasing different trailers along with films that appeal to a similar target audience like Up and Alice in Wonderland. The studio also made toy deals with Mattel and Lego and a video game in order to generate vital merchandising revenue. The film’s large built in audience along with its marketing campaign enabled Toy Story 3 to have the second largest opening week for an animated film behind only Shrek The Third. Disne....
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Shrek: The Final Chapter leads the pack
By Henry Puente
Shrek: The Final Chapter (DreamWorks/Paramount) had a rather disappointing opening weekend. But, nevertheless, the fourth edition of this franchise debut in the top spot. This animated film features Mike Myers, Eddie Murphy, Cameron Diaz, and Antonio Banderas once again. Despite securing a record number of 3-D screens, Shrek: The Final Chapter did not exceed the box office figures of its two predecessors Shrek 2 and Shrek The Third. The audience erosion of Shrek: The Final Chapter is not completely unexpected, since the previous version did not have a strong buzz. Paramount tried to promote the film by highlighting the fact that it was going to be the final chapter o....
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