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March 5 -The New Jersey Nets Are Welcomed To The Prudential Center


State’s NBA franchise making its home at “The Rock” for 2010-2011 and 2011-2012 seasons; Special discount season tickets will be offered to Newark residents

Newark, NJ - March 5, 2010
- Mayor Cory A. Booker, NBA Deputy Commissioner and COO Adam Silver, New Jersey Nets CEO Brett Yormark, New Jersey Devils Chairman and Managing Partner Jeff Vanderbeek, and Newark Regional Business Partnership President & CEO Chip Hallock, Jr., discussed the Nets’ interim relocation to the Prudential Center in Newark for the 2010-2011 and 2011-2012 seasons during a press conference which was held today in the Verizon Tower of the Prudential Center on the corner of Mulberry and Lafayette Streets.

Also in attendance were Essex County Executive Joseph N. DiVincenzo, Jr., State Senator Teresa Ruiz, and members of the Newark Municipal Council. YES Network’s play-by-play broadcaster for the Nets, Ian Eagle, served as the Master of Ceremonies.

“I want to thank the National Basketball Association, the Devils, and the Nets leadership for their support, which has made Newark the new home for the New Jersey Nets. For the residents of the City of Newark, these are not just basketball games. Having the Nets call our city home signifies tangible hope, real inspiration, and many dreams coming true,” said Mayor Booker.

The Mayor also highlighted economic development created in the City since the Prudential Center opened and said ‘The Rock’ has had a tremendous impact on Newark from businesses downtown to the City’s cultural institutions. “The Nets will be so explosive and successful that the NBA will have to think hard about moving them to Brooklyn. Newark is America’s Number One Comeback City, and I believe in a comeback season for the Nets!”

During the press conference, the Nets also launched their “It’s All New” campaign. The promotional campaign includes commercials, which glamorize the Prudential Center and the City of Newark.

“We look forward to providing a game day experience second to none at this building called ‘The Rock.’ We look forward to showing off our state-of-the-art building in all of the Nets games next year, for well over 50 games,” said Mr. Vanderbeek.

On a mock basketball court, Mayor Booker christened the new home for the basketball team by playing one-on-one with Nets legend Darryl Dawkins, known to fans as “Sir Slam,” “Dr. Dunkenstein,” and “Chocolate Thunder.”

“This move to the Prudential Center not only gives our fans a state-of the-art arena with the first class amenities common in most NBA buildings but also provides our players with a great atmosphere in which to play,” said Mr. Yormark. “We will continue to offer our top notch game entertainment in an upgraded atmosphere. Newark also enables us to continue our goal to further regionalize the team not only in Essex and Union Counties but also in New York City due to the direct mass transit access available between Manhattan and the Prudential Center.”

As part of their commitment to the City of Newark, Mr. Yormark announced that discount season tickets will be offered to Newark residents at a rate of $299. The team will make 500 of these tickets available beginning today on a first-come first-serve basis at

“On behalf of all of my Nets teammates, we are proud and happy to call Newark our new home, and to play in this beautiful facility at the Prudential Center. We look forward to a continuing partnership with the community, and we’re expecting to be a big part of this City in the next few years. I also want to thank all our fans for their continued support, and we hope to call all of Newark’s residents Nets fans,” said Nets Power Forward Kris Humphries.

The Nets move is anticipated to bring even more fans to “The Rock,” as well as 700 jobs to Newark which is joining Seattle, San Diego, Indianapolis, Buffalo, and Charlotte, as cities that gained two major league professional sports teams in recent years.

Since its opening in October 2007, more than 3.5 million patrons have attended events at the Prudential Center, which has also provided more than 1,200 jobs to City residents. The Nets’ move is expected to provide 700 more openings. In addition, the Marriott Hotel will break ground for a new four-star hotel at Broad and Lafayette Streets, adjacent to the Prudential Center, which will continue to strengthen Newark’s economic growth.

For more information about any City of Newark municipal program or policy, contact the Non-Emergency Call Center at (973) 733-4311.


Contact:         Newark Press Information Office: (973) 733-8004

                        Nets Basketball, Barry Baum - (917) 847-1737

Devils Sports & Entertainment - (973) 757-6242

About the City of Newark, New Jersey

Newark, commonly referred to as Brick City, is the third oldest city in the United States and the largest in New Jersey, with a population of more than 280,000 people. Newark sits on one of the nation’s largest transportation super-structures including an international airport, major rail connections, major highway intersections and the busiest seaport on the east coast.

With a new Administration as of July 2006, Newark continues to see signs of a strong revival. In population, it is one of the fastest growing cities in the northeast. Its six major colleges and universities are further expanding their presence. The production of affordable housing has doubled, businesses are returning and crime is going down. There is still much work to be done but Newark is on its way to achieving its mission: to set a national standard for urban transformation.

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