You’ll reach more L.A. moviegoers with the Los Angeles Times than in primetime on ABC, NBC, CBS or FOX.
Source: Scarborough Los Angeles 2010 Release 2 (Los Angeles DMA). Affiliate stations are KABC, KCBS, KNBC, KTTV and KCAL.
The Los Angeles Times print and online audience is 66% more likely to have a household income of $250,000+.
Source: Scarborough Los Angeles, CA 2010 Release 2
Combined with preprints in the Los Angeles Times, our total market coverage distribution provides 95% household penetration in our coverage area.
POI; CDM household counts
The Los Angeles Times Media Group reaches over 8.7 million consumers every week.
Scarborough Recontact 2010 Release 1
You reach more female professionals in the L.A. market advertising in the Sunday Los Angeles Times than in Glamour and Vogue combined.
Source: Mediamark Research & Intelligence, Spring 2010 (Los Angeles Mediamarket)
The Los Angeles Times Media Group reaches 4.2 million beer drinkers.
Source: Scarborough Custom Recontact Study 2010 Release 1.
You reach more than 2x as many travelers in L.A. advertising in the Sunday Los Angeles Times than you do in the three biggest travel magazines combined.
Source: Mediamark Research & Intelligence, Spring 2010 (Los Angeles Mediamarket)
The Los Angeles Times Travel section readers are 65% more likely to have taken 5+ international trips in the last 3 years than the average adult in the market.
Source: Scarborough, LA Times Custom Recontact Study 2010 Release 1
A single ad in the Los Angeles Times reaches more people than running an ad during both morning and evening drive times on the top 20 radio stations in L.A.
Source: Scarborough Los Angeles 2010 Release 2 (Los Angeles DMA).
The Los Angeles Times Travel & Adventure Show attracts 20,000 affluent and avid travelers.
Source: Estimated attendance based on prior events
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