April
14
Buzznet Brings Stereogum and Idolator Under One Roof
Buzznet has acquired music blog Idolator from Gawker Media, fresh on the heels of its acquisition of music aggregator Stereogum.com.
Buzznet says its mission is to have the web’s largest music community as well as the most robust. Idolator will continue to maintain its own editorial direction under founding editor Maura Johnston.
Scott Boyd, Buzznet’s general manager, says "This deal also perfectly complements our recent acquisition of Stereogum, the web’s most popular music blog, and will provide Idolator with more resources, enabling Maura to continue building upon the blog’s great success.”
Nick Denton, founder and publisher of Gawker Media said, Buzznet is the "natural acquirer, and will be able to make more of Idolator than we could."
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