Everyone thinks of the Strip as unionized. And, except for the Venetian, in many ways it is. Certainly, one result is the extraordinary customer service Strip resorts provide. I was reading yesterday about the
Service Gap, which is what academics are calling young clerks who text friends and talk on cellphones while you wait for their attention. I am familiar with the Service Gap from retail stores all over the Las Vegas Valley, especially during this busy time of year. However, I've never had any problems with the union employees who work in frontline positions at Strip resorts.
Great customer service is one of the things that Vegas tourists count on. Steve Wynn made a fetish out of offering staggering customer service at his properties. In fact, customer service connoisseurs tell me that service at the Bellagio has not been the same since Wynn was bought out by MGM. For Wynn-level service, you now have only Wynn on the Strip.
On the other hand, we are talking nuance: Service at the Bellagio has been flawless in the experience of everyone I know who has visited, eaten, seen a show or just shopped there. It is not just the high-end resorts. I had great service staying at the Sahara and even Imperial Palace. I've rarely experienced anything but outstanding customer service on the Strip in hundreds of visits to different resorts for different reasons since 1999. The Service Gap in my world appears at the corner store and not on Las Vegas Boulevard.
How much of the credit for this goes to the unions is not easy to say. But certainly, Strip employees (unlike minimum-wage cashiers) see themselves as having a career more than a job by virtue of getting a living wage, employee retraining for job changes and growth (through an academy jointly sponsored by the union and resorts), and, especially, total health benefits.
Still, even in union resorts, not every job is in a union. Certain occupations have traditionally steered clear of unions. One of those occupations is Las Vegas card dealers, who feared that their own system of seniority and tip pooling and back-scratching, dating back decades, could be disrupted by a formal union structure. The last time a union tried to organize dealers, in 2001, the union was soundly rejected.
The Review-Journal summarized the dismal results:
"In 2001, votes were held at 11 properties, with dealers at the Tropicana, Stratosphere and the New Frontier approving union representation. "However, the only contract that materialized was for the 105 dealers at the New Frontier. The union was unable to negotiate contracts at the other two casinos and was decertified in 2002.
"Dealers at the Monte Carlo, Treasure Island, New York New York, Excalibur, MGM Grand, Bally's, Riviera and Las Vegas Hilton voted down representation in 2001."
But 2001 is ancient history in Vegas now. The one victory, New Frontier, is no longer even standing. But the main change from the perspective of dealers was Steve Wynn's 2006 decision to allow some supervisors to share in the dealers' tip pool. Of course, the possibility of changes to the way of sharing the tip pool and the maintenance of old Vegas ways for dealers had been the main appeal in rejecting the union in 2001.
So, in May dealers at Wynn voted to unionize by a roughly 3-1 ratio. Now the revolution is spreading. With parent company Harrah's going to a private equity company, over the weekend nervous dealers at Caesars Palace, also by a 3-1 ratio, made the choice to unionize.
Now that the barrier has been broken at two high-end resorts like Wynn and Caesars, there is the strong possibility that dealers at other properties will now follow and join the union.
(Photo by Sarah Gerke)