12 Ways To Market Your Brand Better

Posted on 19. Apr, 2010 by in How To

I felt somewhat hesitant to write this blog post for smashingshare,  simply  because I am still in the process of rebranding our own brand, often we give and implement our advice on our clients and not ourselves. So without any further delays let’s get stuck in…

1. Vehicle Branding

Vehicle Branding
Image Credit: unkown

When you think of paid advertising, this option is probably one of the best once off thing you can do for your brand. It must be done well of course and not cheaply, but the result is: you are a moving sign board that sells, when you are stuck in traffic, parked your car at the mall or going on holiday. Every time you are on the road you are advertising. Try adding social media to your car like “Follow us on Facebook” and you will be sure to see heads turn.

2. Brand All Materials

Brand All Materials
Image Credit: dr3am-arts

Often this mistake is made in the correspondence with potential customers, loyal customers and new customers. We send email, give a business card, send an invoice or submit a proposal that is not branded properly. All electronic and printed materials coming from your business must include all contact details, and now also social media to ensure maximum chance of contact. Evaluate what leaves your office. Is it properly branded? If not you may be missing out on valuable opportunities for new, referral and repeated business.

3. Join Freelance Websites

Join Freelance Websites
Image Credit: Custom

I am not going to cover this topic too much in depth because Waheed Akhtar has already written a lovely post covering this area ” 30+ Freelance Work Websites and Resources You Should Know “, but this is another great way to put yourself out there and bid for jobs. I suggest you join all 30 you can never be in too many places on the web. Often freelances sites allow you to put down your rates, show your portfolio (the real seller) and fill in all details, more exposure for you.

4. Write Guest Posts

Write Guest Posts
Image Credit: tasteofomi

Another great way of getting exposure is to write as a guest post for high ranking blogs. You may feel a bit inadequate and perhaps in writing. But don’t discount your experience in life and what you have to offer. Guest posts on high ranking blogs in your industry gives you a new platform to air your views, generate more interest in your brand and you will probably learn a thing or two from the comments submitted about your article. So don’t be shy, next time you’re on a major Blog – look for invitations to write for them.

5. Optimize Your Website

Optimize Your Website
Image Credit: pushok-12

One of the greatest tools you have in your toolbox for marketing is your website. Even if you are not a search engine optimization fundi. Check to see that the basic requirements are met on your website. To get found will go a long way in getting more queries. Too many websites are designed for looks and not for find-ability, both are equally important. Head over to Pear analytics for a Free SEO Analysis , the results will probably surprise you.

6. Social Media

Social Media
Image Credit: ben_jo_min

This is of course an obvious one, but still surprisingly misused. Yes the major ones are your Facebook, Twitter, YouTube, Linkedin etc…, but do you have a plan on how to use them effectively? Putting all potential customers, loyal customers and new customers is a good start for customer retention. Having a schedule updating plan is another. Thirdly, making sure all profiles are properly filled out and connected to each other as well as your blog and website is also important. It is also important to use the right social networks that best suit your brand.

7. Free Content

Free Content
Image Credit: Not-A-Prodigy

I have run into some really inexperienced and not really value for money brands that have done this quite effectively. The rules for doing this are really one giant one “make sure it’s of value“, it may be an eBook, a program, a sample etc.., think about something that takes effort and your potential customer will like, not something that takes no effort from you. Remember the more you put into this idea the more you will get out and it’s great for making your brand more viral.

8. Referral Programme

Referral Programme
Image Credit: animatedpunk

The reason why people don’t always get referred is not because they don’t do a good job, they “simply don’t ask“. Now if you were to ask and give a bit of an incentive, it goes a little further, for example 10% of the value of the next client you refer to us; add the program to your website.  Ask your loyal customers and new customers while you’re fresh in their mind. You can even ask your potential customers. At times they may not be interested, but are willing to point you to someone who needs your service. And if they get something out of it, well – why not?

9. Run A Competition

Run A Competition
Image Credit: AndroniX

Like the freebie idea, this one also operates on value, which means a bit more effort from your side, but yields a great return in the end. Social media is a great way to gain more attention to your brand, for example “If you are one of the first 100 people to tweet this promotion you could win….” Be creative. Come up with your own unique idea and you will get more people interested and talking about your brand. Exposure is the key!

10. Answer Questions

Answer Questions
Image Credit: todo-el-mundo

We live in the information age. If you have answers to questions that people ask, you can be a great resource and since you’re the expert, they will probably approach you for the work. Building up a reputation online is a powerful way to get your brand noticed. Join websites like Yahoo Answers and Blellow, another great place to answer questions is on LinkedIn Answers. These are a great place to find new customers. Always be polite. Give reliable resources and you will soon be on your way to being the “go to individual” for your industry.

11. Start A Blog

Start A Blog
Image Credit: Kristina B

I have heard many a client grumble and say I don’t have time to write or I can’t write, which is probably a way to get out of the first excuse. A little bit of practice and viewing great blogs will help you out, take interest and will get you interested. Eventually when you have built up a bit of readership on your blog, invite other people to write for you. Blogging will do so much for your website ranking; attract more viewers and ultimately more queries for business. Quality is the name of the game, of course if you don’t want to put in the effort you can always go back to cold calling. Blaaah! No way!

12. Take Up Speaking

Take Up Speaking
Image Credit: Syokkahwin.com

This last one takes a bit of courage but it pays off – believe me! I was an introvert before I gave my first couple of seminars on social media. But having the ability to talk in public opens doors, Trust me – I know. You have to remember that most of the time the subject you will be sharing is to people who want to learn from you, so they are not judging you as you perceive. So, join a speaking club, brush up on this skill, give a free talk and leave your business card. I find it a great way to get your point across without getting interrupted and massive exposure instead of one on one.

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Written by Geoffrey Gordon

An avid Blogger, Graphic Designer, Google-ist, Artist, and passionate promoter of marketing businesses in creative ways. He runs a web design company Blaze Web Studio. You can find him on Twitter, Facebook, Linkedin, or visit his blog "Marketing Guide"

Tags: How To, Resources

51 Comments

uberVU - social comments

19. Apr, 2010

Social comments and analytics for this post…

This post was mentioned on Twitter by designsauce: 12 Ways To Market Your Brand Better http://dlvr.it/YNkZ #How_To…

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Kristi

19. Apr, 2010

Public speaking does go a long way to marketing yourself. I know that there are several people / companies that I start to follow simply because I see them do a good presentation at a seminar, conference, etc. If you’re able to get up and speak about your industry, it can prove how knowledgeable you are about it and therefore build your credibility and reputation.
.-= Kristi´s last blog ..8 Ways Businesses Should Use Social Media =-.

Nikola Lazarevic

20. Apr, 2010

Another good article here!
.-= Nikola Lazarevic´s last blog ..Milestone Giveaway Winners =-.

Mars Dorian

20. Apr, 2010

Hey

Number 2 and 9 really hit the jackpot for me – with numero 2 I brand every little step I make in the online world – be it commenting, my pictures (and my logo) or my gues posts – everything has that unshakable Mars Dorian vibe to it.
And numero 9 – I will definitely do that in the future – creating tournaments and face-offs – that’s a Wicket way of strengthening community feeling !!
.-= Mars Dorian´s last blog ..Why YOU Should leap into the Unknown ! =-.

[...] Apr 19 2010 12 Ways To Market Your Brand BetterPosted by GeoffreyGordon in category: inspiration12 Ways To Market Your Brand Better is a post from: Smashing Share | Web Resources, Design Inspiration, Freebies and TutorialsI felt [...]

Digital Art Empire

20. Apr, 2010

Good read – Funnily enough I was thinking of writing a branding article myself , having read the 22 immutable laws of branding – cheers Ben
.-= Digital Art Empire´s last blog ..150 Eye Catching Business Cards =-.

Husien Adel

20. Apr, 2010

good article , i really get Utilized of it :D
thanks Geoffrey ;)

fa

20. Apr, 2010

Vehicle Branding, I did it by print nice look sticker and starting place it on cars of my own, parents, friends, even my boss, give free to everyone.
.-= fa´s last blog ..Awesome Examples of Light Speed Photography =-.

Geoffrey Gordon

20. Apr, 2010

Thanks guys, for all the great comments. Mars Dorian number 2 is a common one that that many folk miss out on, its a lost opportunity really every time something goes out not properly branded.

[...] April 20, 2010 in Branding, My Insights, Online Marketing, Social Networking, marketing by Geoffrey Gordon ShareGuest Post I wrote : Featured on Smashingshare.com [...]

Justin Harrison

20. Apr, 2010

Excellent Post and very much along the lines of what makes direct marketing such a valuable tool, but you have to make sure you are always in front of the right audience at the right time.
.-= Justin Harrison´s last blog ..Internet Marketing Upstart Virtual Program =-.

uberVU - social comments

20. Apr, 2010

Social comments and analytics for this post…

This post was mentioned on Twitter by m_thompson: 12 Ways To Market Your Brand Better http://ow.ly/1AnVN...

David Moloney

20. Apr, 2010

Great overview all small business owners need to have on their radar. Countless websites are devoted to each topic alone. I’d argue your selections are more about exposure than branding – but as long as it contributes to success it’s all good news.
.-= David Moloney´s last blog ..Your Logo: 3 Design Fundamentals You Must Conquer =-.

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Geoffrey Gordon

20. Apr, 2010

You are right David Moloney, wrestled as to whether I should use the words exposure or branding, ultimately it covers a bit of both.

Servefault.com

20. Apr, 2010

12 Ways To Market Your Brand Better…

Thank you for submitting this cool story – Trackback from Servefault.com…

Vertical Baler

20. Apr, 2010

This article confirms all the great ideas, I think we all should take this approach. Thanx!
.-= Vertical Baler´s last blog ..Material Recovery Facility | Vertical Baler | Horizontal Baler =-.

Robin

20. Apr, 2010

Bookmarked. Really an interesting one, i have read for today :)

Thanks to the author.
.-= Robin´s last blog ..Convert AVI to MP4 for iPod Touch and iPhone =-.

Franco

20. Apr, 2010

Thanks for this great tips, definitely 100% Bookmarked
.-= Franco´s last blog ..Summer Wars a gem of Japanese Animation =-.

Krista

20. Apr, 2010

Excellent post! Just what I needed to jump start some projects this week and help me refocus. :-)
.-= Krista´s last blog ..Homemade Limoncello and Smoked Salmon with Caramelized Onions =-.

Polo

20. Apr, 2010

Great article, very useful info.

Jaso

20. Apr, 2010

This is the most relevant article regarding my situation I have read in weeks.
Thanks.
.-= Jaso´s last blog ..Fallen tree elephant barrier =-.

julio

21. Apr, 2010

Great ways to market your brand. amazing post.
.-= julio´s last blog ..17 Effective Dropdown Menu Resources =-.

12 Ways To Market Your Brand Better…

In this article, Geoffrey explains different ways to market your brand so much better. Very informative read for everyone, especially serious designers and business owners……

Yorkshire Web Design

21. Apr, 2010

Great article Geoffrey, learnt a lot from it. Thanks Ted.

[...] 12 Ways To Market Your Brand Better [...]

[...] 12 Ways To Market Your Brand Better [...]

vector graphics

23. Apr, 2010

Really good job Geoffrey, thanks
.-= vector graphics´s last blog ..Vector Vegetables =-.

[...] 12 Ways To Market Your Brand Better [...]

Cook

23. Apr, 2010

great article…..
.-= Cook´s last blog ..30 Exceptional Examples of Famous Celebrity Websites =-.

[...] 12 Ways to Market Your Brand Better – Learn how to market your brand better and therefore gain the benefits. [...]

Vunky

26. Apr, 2010

I have to agree with David, great post, but more about exposure than branding.

Good enough to give you some more inspiration. Great job!
.-= Vunky´s last blog ..Coupons =-.

Geoffrey Gordon

26. Apr, 2010

Thanks Vunky, I am just really chuffed the article has done so well, will bear in mind points taken for the future.
.-= Geoffrey Gordon´s last blog ..12 Ways To Market Your Brand Better =-.

Don

28. Apr, 2010

Bookmarked. Really an interesting one, i have read for today :)

Thanks to the author.
.-= Robin´s last blog ..Convert AVI to MP4 for iPod Touch and iPhone =-.

Richard

28. Apr, 2010

Bookmarked. Really an interesting one, i have read for today :)

Thanks to the author.
.-= Robin´s last blog ..Convert AVI to MP4 for iPod Touch and iPhone =-.

[...] Read the rest of this article here [...]

Gadget Newz

03. May, 2010

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Eko

14. Jul, 2010

Hi, great…I get some new ways to try.
Thanks

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mayur gabani

04. Mar, 2011

Really all tips are good and inovative , try to use in your business..

Geoffrey Gordon

09. Mar, 2011

Thanks Mayur

Jane Toohey

19. Jun, 2011

I like the idea of sharing your IP and yes absolutely, it has to be valuable as a give away. If you have been in the industry for a few years, don’t under estimate how useful your point of view is to others. Thanks for the tips Jane

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