A recent study from the Corporate Executive Board said that the best thing a company can do in terms of its digital strategy is to master its own Web site. Despite the strategic prudence of this finding, most companies are spending the majority of their online marketing spend on off-site factors such as banners, affiliates, email, etc.
At Omniture we know that conversion is an end-to-end process. Customers expect websites to speak WITH them, not AT them. We invite you to join two industry veterans, Brent Hieggelke (VP Strategic Marketing, Omniture) and Trevor Klein (SVP Business Development, AutoAnything) as they discuss why organizations should be spending 15% of their marketing budget on optimization in this white paper.
They discuss:
Brent Hieggelke, Vice President - Strategic Marketing, Omniture
Brent is an award-winning marketer with 20 years experience across media and financial services. Brent came to Omniture as part of the Touch Clarity acquisition where he was CMO. Brent is now VP of Strategic Marketing for Omniture. Before Touch Clarity, Brent spent over 6 years as VP Marketing for WebTrends, where Brent was instrumental in growing and evangelizing the nascent web analytics category.
Trevor Klein, SVP Business Development, Autoanything
Trevor is a strategic leader, passionate about technology-enabled, customer-centric marketing and the strategic and executional opportunities it presents now and for the future.