Apple Retail Store. Come to shop. Return to learn.

The new, faster MacBook Air. Everyone should have a notebook this advanced. And now everyone can.

Starting at just $999.

Find a store

Buy a Mac for college and get $100 to spend on the Mac App Store.* Get lots of apps for your studies. And even more for your study breaks. *Terms apply.

Learn more

Find an Apple Store:

The new Mac mini.

Up to 2x faster processors and graphics.* And high-speed Thunderbolt I/O.

.

We’re here to help.

The Apple Retail Store is the best place to test-drive and explore Apple products because it’s the one place you can find everything Apple — including some of the world’s most knowledgeable people. Our Specialists answer your questions and help you get to know our products. Personal Setup gets you up and running on your new product before you leave the store. Geniuses provide hands-on technical support and any necessary repairs at the Genius Bar. And workshops help you get the most from your products.

Gather. Learn. Create.

Personal Setup

Only the Apple Retail Store gets you up to speed on your new product before you leave the store. We’ll help set it up just the way you like it with Personal Setup, show you some of its key features, and teach you how to discover and download new apps.
Learn about Personal Setup and more

One to One

There’s no better way to get set up, get trained, and get going on your new Mac than with a One to One membership at the Apple Retail Store. We’ll transfer your files from your old computer, teach you the basics in face-to-face training sessions, and guide you through more advanced projects as your skills grow. One to One is available only at the time you purchase a new Mac from the Apple Retail Store or Apple Online Store.
Learn more about One to One

Genius Bar

Genius Bar Logo

If you have technical questions about your Mac, iPad, iPod, Apple TV, or iPhone, the Genius Bar is the place for free advice, insight, and friendly, hands-on technical support. Geniuses use their impressive knowledge to answer technical questions, troubleshoot problems, and perform repairs — right in your neighborhood store.
Learn more about the Genius Bar

Workshops

Workshops

Workshops

The Apple Retail Store offers free workshops on many topics of interest to both beginners and pros: from Getting Started on a Mac to digital photography, music, and moviemaking. Learn more about Workshops

Youth Programs

Youth Programs

Apple Camp logo

Your neighborhood Apple Retail Store even offers special programs for kids and families. Available year round, our free Youth Workshops let the entire family learn about Apple products. And every summer, we host Apple Camp, where kids become filmmakers in a fun, free three-day moviemaking workshop. Learn more about Youth Programs

Business

Business

Business logo

No matter what kind of business you manage, the Business Team at the Apple Retail Store can work with you one on one. Whether you want to find the right Mac systems for your office, upgrade your network, enhance your business software, use iPod as an incentive, or want specialized training for you and your employees, our Business Team can help you. Learn more about Business

Find an Apple Store:

Complete store list

*Up to 2x faster compared with previous-generation Mac mini.