- "PR Staff"
RE4 was a runaway success. What are your sales goals for RE5? - "Takeuchi"
At the low end of the scale, I would say 2 million copies worldwide. I'd like to see it start there and eventually reach 3 million copies. I think users in Europe and America will be particularly pleased with the game's content. - "PR Staff"
I see that RE5 promotions are gradually being released. Could you shed some light on the upcoming promotion schedule? - "Takeuchi"
In addition to all the usual specialty magazines, we're also putting more effort into our web promotions. - "PR Staff"
Is that to attract adults and new users? - "Takeuchi"
That's part of it, but nowadays there's no doubt about the power of web advertising, and it looks like that area will continue to expand.
We have a countdown on the web for the Media Summit at the end of May. There will be something special for all the users who wait for that. Then there's a countdown for E3. We'll have continual countdowns, and when each one ends, there will be a special treat on the web site. The Internet represents a new challenge, but one that we seem to be handling well.
Resident Evil 5
http://www.residentevil.com/5/
- "PR Staff"
Since these promotions are interactive, will you be carrying them out in every country? - "Takeuchi"
No, but at the same time we want all the global markets to be on the same page. There are web sites for America, Japan, and Europe, but it is part of our global strategy to see to it that the basic concepts behind them are the same. - "PR Staff"
You're carrying out a very thorough global strategy. - "Takeuchi"
Well (laughs), we having meetings every week for the Resident Evil Project in the U.S., Japan, and Europe. - "PR Staff"
Is the game being simultaneously developed in all three regions? - "Takeuchi"
The game is being developed in Japan only, but some filming was done overseas. Only the major promotional activities are being kept in line [across the three regions].
