After nearly three grinding years of delays, Virgin America Airlines, the
Burlingame low-fare startup, moved closer to takeoff Tuesday, potentially
bringing more competition, lower fares and up to 3,000 new jobs to the Bay
Area.
The airline won tentative approval from the Transportation Department for
its application to begin flying. If Virgin America receives final approval, it
will use San Francisco International Airport as its base. This comes on the
heels of recent decisions by fellow discounters JetBlue Airways to begin
service at SFO on May 3 and Southwest Airlines to return to SFO this fall.
The three low-fare airlines have not announced all of their routes, but
they are likely to give Bay Area residents more frequent flights and lower
fares to Southern California, Las Vegas and the East Coast.
Operations could finally begin this summer for Virgin America, which plans
to begin flying between San Francisco International Airport and New York City's
John F. Kennedy International Airport on the low-fare model pioneered by
Southwest.
The airline plans to fly Airbus 319s and 320s out of the International
Terminal and says it will also open service from Los Angeles, San Diego, Las
Vegas and Washington, D.C., in the first nine months of operation.
Virgin America has said it plans to hire up to 3,000 employees, many of
them in the Bay Area, where thousands of workers once employed by downsizing
major carriers have been forced out of the aviation industry. The company has
reportedly raised $177 million in financing for the operation.
"We're very excited to hear that, and we're looking forward to working
with them this summer,'' SFO spokesman Michael McCarron said Tuesday.
"Hopefully, in the next several weeks we'll see a schedule. There are several
different scenarios. We'll have to see which one plays out."
Virgin American pronounced itself pleased by the encouraging news.
"Today's order puts us one giant step closer to flying," said Virgin
America spokesman Gareth Edmondson-Jones. "We look forward to getting our
wings. It will be a huge win for our employees, investors, supporters and the
traveling public."
In keeping with the long-running approval process, there are several
remaining catches, spelled out in the Department of Transportation's ruling.
Chief among them: Virgin America Chief Executive Officer Fred Reid must
step down to comply with rules requiring that "actual control" of a U.S.
airline be in the hands of U.S. citizens. Reid is American, but he was hired by
British entrepreneur Richard Branson, who dreamed up the idea for Virgin
America and gave it its name, and whose London company, Virgin Group Ltd., owns
25 percent of its stock.
Reid did not address his status immediately after the department ruling,
which specified that he could stay on as a consultant to Virgin America for six
months.
The department also specified that Virgin America "provide advance notice
to the department should the carrier get additional loans from non-U.S.
investors."
These are evidently the main final steps for Virgin America, which
reconfigured its ownership and board of directors after the department rejected
its original application in December. In late January, the airline added former
Transportation Secretary Samuel Skinner, who held the post under former
President George H.W. Bush, to its board.
Reid said Tuesday in a prepared statement, "We worked very hard to address
the department's initial concerns, and are pleased that they have recognized
our extensive work and good-faith commitment to meet and exceed those
requirements. We plan to meet with our shareholders immediately to address the
department's proposed conditions."
Virgin America is headquartered near San Francisco International Airport.
It was lured to the Bay Area in 2004 by some $10 million in state job-training
funds. It now employs about 170 people.
more