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Pira Packaging Summit 2010

Future scenarios, commercial impact and immediate opportunities in packaging

05 - 06 Oct 2010
Copthorne Tara Hotel, London, UK

Day 1: 08.30 - 17.40
Day 2: 09.00 - 17.15

 The Pira Great Packaging Debates take expert commentary, lively debate and audience interactivity to a completely new level. Each panel of experts, thought leaders and high-profile industry representatives will be on hand at the Pira Packaging Summit on 5 & 6 October 2010 at the Copthorne Tara Hotel, London, to debate the most pressing questions facing the packaging industry today.

  • Be at the forefront of the drivers and trends changing your industry
  • Hear the biggest names in packaging and media debating the most controversial issues in 2010
  • Join the debate: interactive polling and in-depth Q&A session
  • Real-time audience interaction and surveys

Click here to find out more about the Great Packaging Debates

Listen to Oliver Campbell, Worldwide Senior Manager of Packaging at Dell Inc., one of the keynote speakers at this year's event talk about how the computer hardware giant has made significant steps in improving it's environmental credentials through using greener packaging solutions.

Packaging in context...

At the current rate of change it is hard to imagine what our lives as consumers will be like in 2020, much less the retail environment and the packaging we buy. In order to position your business for sustainable profitable growth, you need to understand how a wide range of drivers will co-relate to create the packaging market of the future.

The unique format of Pira's Packaging Summit 2010 is designed for senior decision-makers and strategists and will provide an excellent platform for assessing current drivers and future scenarios

Speaking CompaniesWho should attend?

  • Heads of Marketing
  • Senior Analysts
  • Product Managers
  • Heads of Packaging
  • Research Directors
  • Strategic Planning Teams
  • Heads of Information

Why attend?

This event will provide you with all the insight of a market report but with the interaction, interpretation and discussion of a high level conference. It will give you unrivalled access to the knowledge and the contacts you will need to position your business for future success.

Each conference session will be followed by a panel debate, chaired by Pira and our guest expert speakers, which will bring the following benefits:

  • Get up to date with a range of industry figures and market statistics from a range of Pira's best selling market reports
  • Gain real life colour and perspective from a wide range of expert presentations from both inside and outside the industry
  • Model potential market scenarios in collaboration with Pira's experts and your industry peers
  • Make contact with industry thought leaders who are shaping the future

Speaker recruitment for this event is now under way. If you wish to give a presentation at this conference, or participate in a panel discussion, please contact us or call on +44 (0)1372 802087.

Pira's Packaging Summit is supported by:

Packaging news logo Package design mag


Related information

  • Document Type: PDF PDF | 60KB


Packaging Europe
Foodservice Packaging Association

Key Speakers

Michael BraungartMichael Braungart

EPEA Internationale Umweltforschung GmbH

Michael Braungart is the founder of EPEA International Umweltforschung GmbH, Hamburg, Germany and co-founder of MBDC, McDonough Braungart Design Chemistry in Charlottesville, Virginia. Michael Braungart's work has been published in numerous journals on science, public affairs, design and environment in Europe and the US.

Oliver SparrowOliver Sparrow

The Challenge Network

Oliver Sparrow is the Director of the Challenge! Network. He is the author of many publications, including five books. He has written or edited much of this Forum. He is known for his groundbreaking presentations, which are given to audiences totaling well over ten thousand people in the course of a year. He has substantial broadcast experience.

Oliver CampbellOliver Campbell

Dell, Inc.

Oliver Campbell serves as Worldwide Senior Manager of Packaging at Dell, Inc. In this capacity Mr. Campbell leads the packaging effort across Dell’s entire product portfolio with teams in the United States, Europe and Asia.

Cees  van DongenCees van Dongen

Coca-Cola Europe Group

Cees joined the Coca-Cola Company in October 2001. Based in Brussels, he currently serves as Director Sustainable Packaging Solutions for the Europe Group and leads Coke‘s initiatives in the area of PET bottle-to-bottle collection and recycling.

Asit ModhaAsit Modha

PepsiCo International

Asit Modha has responsibility for the beverage packaging innovation and sustainability agenda for PepsiCo Europe. He is an experienced packaging manager across multiple material substrates and technologies. He has market experience in China, Africa, and North America and expertise in consumer foresight for leading edge packaging design.

Pav AnandPav Anand

McKinsey & Company

Pav joined McKinsey & Company's London Office in 2005 and is now a Senior Engagement Manager in the Consumer Goods and Retail Practice. He has served a number of clients in the UK, Continental Europe and Asia across a variety of topics covering strategy, sales, marketing and innovation.

Diana OanceaDiana Oancea

European Commission - DG Environment

Diana Oancea is a member of the unit C.2, Sustainable Production and Consumption, DG Environment, European Commission, Policy Pfficer in charge of the Packaging Directive.

Julian Walker-PalinJulian Walker-Palin

ASDA Media Center, UK

Julian is a retail specialist having worked in this area for over 10 years. Since August 2007 he has been Head of Corporate Policy for Sustainability & Ethics at Asda, the UK arm of Wal*Mart. In this role he heads up the central sustainability team, who advise the operational arms of Asda on sustainability policy and strategy, covering both the environmental and the social elements of sustainability.

Graham HalesGraham Hales


Peter SkeltonPeter Skelton


Peter has worked for WRAP for over 6 years, currently managing a team of account managers and helping delivery WRAPs work with retailers and brands, particularly the Courtauld Commitment 2.

Mike TrenouthMike Trenouth

L.E.K. Consulting

Mike Trenouth has spent the last 20 years consulting to and running manufacturing and logistics businesses. His focus at L.E.K. is issues of operational strategy, providing operational due diligence support in mergers and acquisitions and providing post acquisition support to L.E.K.'s clients in the form of post-merger integration and 100-day planning.

Nicholas MockettNicholas Mockett

Moorgate Capital

Nicholas Mockett is a corporate financier and has focussed on the packaging industry for 20 years. His experience includes leveraged buy-outs (including MBOs/MBIs), mergers, acquisitions and disposals, public company takeovers and public to privates, refinancings and restructurings. He has worked on dozens of deals, around the globe, worth over €5bn, and has been active in every substrate.

Simon SmithSimon Smith

Pira International

Simon has over 12 years of experience in the packaging industry through roles in both the UK and Australia covering technical and market issues for major FMCG producers like Henkel and Goodman Fielder.

TagMartin Kay


Martin has over 15 years consultancy experience in legislation, technology procurement and R&D development in environment, process, and product improvement within the paper and packaging industries.

Graham MooreGraham Moore

Pira International

Graham Moore has over twenty years experience of the paper industry, encompassing process and product knowledge, wet end chemistry, recycling, de-inking, product performance and strategic futures related research.


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