BusinessOnLine Search Engine Optimization (SEO) and Marketing Blog
<< Blog Home Page

Monday, January 5, 2009

Proven Spam Free Blog Comment Link Building Strategy

The crucial element to any effective strategy for link building is to have a consistent ongoing campaign. Much like the fable of the tortoise and the hare, slow and steady wins the race. Incorporating link building as part of an overall SEO campaign involves deciding on a pace that is realistic and sticking with it. If you are just beginning a link campaign a good starting point is to build 3 links per week, and then gradually increase your weekly number. There are always new and inventive ways of building links. One such strategy which will be discussed here is by commenting in the blogosphere.

Blog > Read other blogs in your industry > Participate on those blogs by commenting > Build a link to your blog in your comment > reap the rewards

Blog commenting is one of the best ways to market your blog if you are incubating a brand new blog or want to increase your readership and build quality links on an already established blog.
If you make interesting/intelligent/insightful comments on highly trafficked and well recognized blogs in your industry and build links to your site through your nickname or within the comment itself, you will be;
  1. attracting many relevant visitors

  2. building quality links to your blog

  3. promoting your brand

  4. building some authority in your industry

Once you leave a comment with a link on someone’s blog, they will check out your site. So there is at least one relevant visitor to your blog per comment. If the blog you’re commenting on is in your industry then there is at least one relevant link (we will discuss nofollow / dofollow a bit latter) to your site for your commenting effort.

If you make interesting comments on highly trafficked blogs in your industry, your potential for relevant traffic is infinite. You are also putting yourself in a position to generate natural links because that blogger that followed your link may be looking for topics to cover for their next blog post and just may reference your content.

Best practices for blog commenting for link building include; writing a compelling blog post and then searching on Google Blog Search for any other bloggers that may be writing about the same or similar topic. Read the entire blog post and the other comments. Make useful comments and keyword focus your username (do this intelligently, as keyword focused usernames tend to sound spammy.) Some bloggers are more strict than others when it comes to keyword focused usernames (especially do follow blogs) so read the blog’s commenting policy if they have one. If the blogger has strict rules for leaving links, follow those rules to the T even if it means not leaving a link at all. Use Cligs to track the clicks you get from your commenting effort.

Avoid using any automated blog commenting software and make sure that your comment is not mistaken for spam. Bloggers are especially acute to any form of spam and will report spam by using programs such as Akismet . This is a program that blocks certain commentators based on email and IP addresses as well as the commentator’s name. The rule of thumb is to make your comment sound relevant to the post and avoid phrases such as “I like your blog” or “great post” or “interesting insight”. The bottom line is remembering that your comment will go through a human review and concentrating on making an insightful comment that adds interest and attracts relevant visitors should alleviate any spammy looking comments. If you find that you are having a difficult time coming up with a comment that you like on a certain post than skip it and find a post that you have something of value to add.

Comment on all blogs that you find interesting and relevant to your industry, however commenting on dofollow blogs will help your SEO effort, (don’t just comment on a dofollow for the sake of a link, make sure it’s relevant and that the page your linking has real value to those following the link.) Remember that you are an evangelist for your brand and people can see right through you if your intentions are in the wrong place.

Chances are you will end up finding a few blogs that you really like, when you do, submit the best posts to your favorite bookmarking site, this will add to your profile at your social bookmarking site of choice which will increase your authority at such sites. By commenting on these blogs and submitting posts to bookmarking sites you will end up building a relationship with that blogger. They will start to read your blog, submit your posts to bookmarking sites and eventually you will develop some quality banter which can lead to industry contacts. Link building is about cultivating relationships and this is one of the best strategies to develop those relationships and give back to the community.

Image Credits: Comment box by: Seigel Display Products


Blogger wilson said...

Link building strategies are interesting.

January 7, 2009 3:05 AM  
Blogger Catfish said...

lol, Wilson normally I would delete your comment as being spam. But in this case ironically, it serves as a great example of how NOT to use blog commenting as a link building tool.

Dropping off a generic comment that has no value to the discussion and then an obvious link is a typical spam technique and is a great example of how idiots abuse blog comments to try to create links.

Wouldn't it have been a better use of your time to take 5 minutes to read the article, contribute your opinion to the discussion, and then receive a link that was actually an indication that you had something valuable to say?

But instead, you have severely affected you ability to build any kind of credible relationship with the authors of this blog, and furthermore, anyone seeing your link, now knows that it points to a company or person who advocates spamming.

So thanks "Wilson" or George or whatever your name is, for this perfect illustration of what not to do when leaving a blog comment. Take care.

January 7, 2009 11:00 AM  
Anonymous Fred Schebesta said...

I really like your idea about submitting their best posts to your bookmarking site.

That is ingenius because it doubles your productivity of doing the link building by also building your profile.

January 7, 2009 8:06 PM  
Blogger Catfish said...

Hi Fred and thanks for commenting. It's really a win win situation. Your helping your profile and your community as a whole by advocating high quality material. Additionally, your recognizing a fellow blogger who created useful information. and this in turn can foster the types of relationships that lead to links and other opportunties. and all it costs you is a little time. Give a little and its suprising how much you get in return. Have a great day.

January 8, 2009 4:32 PM  
Anonymous John said...

Hi Catfish
It would been great if you illustrated more on DOFOLLOW/NOFOLLOW thing. I am not sure but I am of the opinion that except Google few other SEs like Yahoo/Live do not take this aspect into consideration while determining site position.
My point is - even nofollow links are counted by them
Is it true?
Besides, although I disabled comment option on couple of my blogs (WP blogs like educationguideonline dot net) - how come automated programs still keep submitting their comments? How do they do it?
Also as Fred said - I make it a point to submit my informative articles to bookmarking sites. It harms nothing to try to get a new source of extra taffic - isn't?

January 16, 2009 3:28 AM  
Anonymous wholesale said...

I really like your idea about submitting their best posts to your bookmarking site.

January 20, 2009 7:00 PM  
Anonymous Search Engine Optimization said...

Attracting RELEVANT visitors is the key to true, effective and professional SEO practices.

January 23, 2009 3:13 PM  
Anonymous SEO Company India said...

Nice blog.Thanks.

February 2, 2009 3:01 AM  
Anonymous Website Development said...

Nice collection.I really impressed by your writing style and good tips and resources.Thank you.
Website Development

February 16, 2009 2:53 AM  
Blogger Benj Arriola said...

Zzzzzz so many comment spammers. :(

February 25, 2009 9:50 AM  
Anonymous tea party ideas said...

The problem I have with Askimet is bloggers can easily put you on the spam list even though you are participating in the conversation. I have a friend who likes to comment on blogs and participate. Even though he uses his actual name in the box they mark him as spam since his site is massage chairs. He is a chiropractor and he works hard not to spam.

February 26, 2009 9:05 AM  
Anonymous sekhar said...

great strategies for link building, thanks...

February 28, 2009 7:15 AM  
Anonymous drobon said...

Good and helpful Idea!

March 4, 2009 12:02 PM  
Anonymous Scott said...

The most important thing is like always, relevant targeted traffic to your site... the difficult thing is do it!
You can find some Top SEO Blogs and SEO tips at that link.

March 7, 2009 8:36 PM  
Blogger Alien said...

Search engine optimization also referred as SEO in the IT industry is basically the science of making your website important to the search engines in order to rank highly in their search results for a strategically defined set of keywords. Search Engine Optimization is the only key to online success in a scenario where competition is rising high. Online businesses have benefited a great deal through competent and efficient search engine optimization solutions.

March 10, 2009 1:05 AM  
Anonymous Green Marketing said...

Very interesting article -- very helpful! Thank you for sharing.


March 20, 2009 10:21 PM  
Anonymous SEO Company in India said...

I think it's look like a great blog.Very Informative Blog post. Thank You for sharing.SEO Company in India

March 25, 2009 4:39 AM  
Anonymous Eva said...

information regarding link building and SEO are intresting...


March 31, 2009 3:59 AM  
Anonymous Web Hosting Company said...

Nice........nice.......nice.Really it look like a fantastic blog.I am impressed.Thank you.

Web Hosting Company

April 11, 2009 12:34 AM  
Blogger KUDA said...

great post sir..
thanks for sharing. really helped a lot here.

April 27, 2009 2:57 AM  
Anonymous UK Search Engine and Directory said...

Thats a nice blog..Thanks for posting this.

April 28, 2009 4:02 AM  
Anonymous The Home Security Expert said...

I could not agree more. We try to find blog posts that have high page ranks. It is important that the actual page where your link shows up has a page rank for the link to actually matter.

For example, this blog post has a PR of 3.

May 4, 2009 6:33 PM  
Anonymous Anonymous said...

I think the comments left for this article do a perfect example of highlighting why this is not quality SEO. Techniques like this give the entire SEO industry a bad name. Although it may (under current algorithms) increase page rank, it is NOT organic and the actual in-bound links are crap. Currently SEs see in-bound links as relevant. Techniques like these will cause them to soon be irrelevant. This is CRAP not SEO.

May 12, 2009 3:07 PM  
Anonymous Cindy said...

Anon, you make a wonderful point. I'm actually getting a kick after out of this after reading the initial article by Catfish. I like how he points out leaving a "thanks, nice post," comment is complete spam. Behold, there are about 15 comments that exactly say just that.

Once again people are forgetting about quality over quantity. Sure, I could post of 15 - 30 blogs in an hour by just saying, "great article, thanks." But first, it doesn't contribute at all. Two, it gives SEO a bad rap. Finally, I don't want to be regarded as a tool by the blog owners.

May 21, 2009 10:55 AM  
Anonymous Website Design Web Designers said...

Your blog is full of Great Ideas. Thanks for sharing

May 26, 2009 1:54 AM  
Anonymous Anonymous said...

Thanks for the post, interesting ost for link building
Web Design Company

May 26, 2009 9:05 PM  
Anonymous Anonymous said...

Offshore and outsource are an interchangeable phrases that have a fine line of demarcation. Offshore means taking the business across the boundaries, and outsourcing on the other hand makes use of the time and money efficiencies of other business providers in different locations to do the job. Outsource website design ( is the brilliant way to give you easy, affordable and smart web designs that will match your business and yield good amount of business prospects. The underlying purpose behind Outsource web design is that the companies can concentrate on their core businesses with more involvement, and in addition, there is also massive reduction of wastage of overhead costs.
Web Design Company

May 27, 2009 5:40 AM  
Blogger evani said...

Link building plays vital role in higher search engine placements and good traffic to your website. We are a full service seo company that provides quality, affordable, ethical and theme based Link Building and a wide range of specialized Seo Services. If you are searching for a standard link building Company that can help you get quality links then your search ends here. We provide One Way Link Building, Reciprocal - Two way link building and Three Way Link Building Services. for commercial clients round the globe from USA, UK, Australia, France, Canada and INDIA.

Evani moriss

Link Building

May 30, 2009 12:24 AM  
Anonymous sathish said...

I appreciate your work its interesting..

June 5, 2009 3:52 AM  
Anonymous Anonymous said...

I would also like to share my experience with the website designing company and the internet marketing. Recently, Internet marketing has been a very vital source of drawing in publicity of our clinic, if done in a right way. A proper guidance is required to create a website showcasing our work. A mere starlights and latest trends won’t fetch us the traffic. Consistency and relevancy matters the most to visitor who visits your website. It is found that 80% or the visitors usually searches for 5 seconds for the data they are searching for. If they find your website containing data what they need to know, then you are having a bingo. Factors like website design, content, information level, relevancy to your work are very crucial to be taken into consideration while building your website. A copied and readymade template websites wouldn’t be able to attract people to be your patient, as many internet surfers are bored of viewing the same design. You need to create a complete unique and creative website, so as to stand out your website amongst others. Many web designer companies focusing on designing medical websites are increasingly becoming popular. The richness of the content, facilities and functionalities provided to the patients drives them to pick your clinic. Web designing companies like have increasingly become popular in recent years. Many other web designing companies have been thriving in these times of recession. And their designs and marketing strategies have benefited their customers by attracting patients to their clinic.

June 16, 2009 4:02 AM  
Anonymous Offshore Software Development said...

An interesting and informative post. Thanks for sharing it.

June 24, 2009 4:06 AM  
Anonymous Nimesh – Perception System said...

Nice Post
Informative One
Thanks for great stuff

July 28, 2009 11:46 PM  

Post a Comment

<< Blog Home Page