The Billa 2 team is trying to rope in American rapper Pitbull for a song, the Vijay-starrer Thuppakki crew is hoping to add Akon’s magic touch to their soundtrack, and Simbu is planning to get Shakira and her famous ‘hips that don’t lie’. Collaborating with international names in the music business seems to be the latest trend.
Music manager at an FM station and popular singer, Ramya, says, “It is actually good to experiment with something new. When international singers are roped in, it enhances the song and it can be more stylish.
Even popular international bands have collaborated with our singers. Playback singers, Sainthavi and Vinaya, were part of a U2 album called Playing for Change.
The popular Black Eyed Peas have even remixed one of S. Janaki’s songs as the Elephunk theme song.
Akon, Shakira and Pitbull are big names in the music industry. Having them would add a new flavour to our songs, which can be made popular worldwide.”
Music director James Vasanthan has different views. He says, “Legendary music directors had never tried to get big international stars.
They staunchly believed in their creative talent and didn’t need anyone else to popularise their songs.” He goes on to say, “These days, actors and producers insist on such biggies for international mileage.
Though it is good, it is not necessary for a Tamil song. It can be considered for an English music album.” Actors and music directors may suggest big names, but getting them on board is a challenge for the producers of films.
Producer Jabak says, “Producers and directors may try to rope in international singers for a Tamil number, but the execution is actually very tough.
The budgets are too high and it is a very tough job to get them here. A film’s verdict is decided more in the rural areas than the urban ones. A song with an ethnic touch has a wider reach than one with western elements.
Many people are not even familiar with these music divas. When a film’s market is here, down south in Tamil Nadu, roping in international names just for a song doesn’t make sense. This is just another phase and the current trend will soon pass away.”