Boutique shops with premium offerings have sprung up in the boarded up properties of downtowns after the optimized supply chains and economies of scale of Wal-mart and big box stores have driven the local department stores, grocers and convenience stores out of business.
In example after example, a category of goods achieves the ideal toward which it has slowly progressed through trial and error, human ingenuity, and breakthroughs both small and large. The result is not at all what people would have predicted in the early days. Instead, it is what I call the Perfection Paradox.
The Perfection Paradox is what happens when a category of products reaches its pinnacle of perfection. Trend setters turn their backs on the very ideals they helped to promote and the masses sought to imitate. Instead, the elite resurrect the old imperfect product as art, as an emblem of good taste requiring refinement to appreciate in all its uniqueness.
Multiple angles help to make sense of the Perfection Paradox, to explain how it happens and why. Technology, economics, tastes and social distinction all interact. In my next blog I'll look at these multiple factors for one example in a little more detail.
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