For letting the entire fashion industry live, happily, on one website. The largest destination site dedicated to fashion, Polyvore attracts more than 13 million unique visitors a month. Fashion and style enthusiasts use the site to check out the latest trends and create sets, or their own editorial pages of products, styles, and designers they love. These sets are posted for the Polyvore community to enjoy and discuss, and every item featured can be purchased directly through Polyvore--it’s literally a shoppable magazine, but created by those doing the actual shopping. Last year, Polyvore introduced monthly intelligence reports, spotlighting the trends, brands, and retailers that get the most traction with users; the comprehensive report is distributed to retailers, brands, and editors, giving a valuable and analytical look at what consumers actually want.
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