see photosClick for full photo gallery: The Most Desired Brands In America Men and women don’t always see eye to eye, except for this: What brand do they mutually desire most? Southwest Airlines. That’s according to a recent study conducted exclusively for Forbes. According to the second-annual study just released by Buyology, [...]
Jacquelyn Smith, Forbes Staff
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David Vinjamuri, Contributor
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If I hear the phrase 'culture eats strategy for lunch' one more time, I'm gonna smack somebody. read »
In the opening pages of the novella Half Moon St, Paul Theroux's character My Van Arkady says there are only 5,000 people in the world. Only 5,000 that matter. It's an arresting opening but I wonder would it cut the mustard today? read »
The media plan has become the Polaroid picture of marketing. The second you take the picture, it's over, the moment has passed, the world has changed, never to be the same. The second the numbers are crunched, the media tools are engaged, and the plan is spit out, the marketing moment has passed, as well. The plan instantly becomes a memory taped in the scrapbook of simpler times. read »
My last blog post described those amazing creations I call “zombie companies.” Ironically, some of the cultural attributes of zombie companies – company pride, vision, loyalty, positive attitude – often help to produce willing, enthusiastic employees. Yet as soon as they begin to insulate a company from things it doesn’t want to hear, they become a recipe for business failure. These are symptoms of a business organization that allows its reigning picture of reality to become detached from the[...] read »
Like Baseball managers, agencies get hired to be fired. read »
Apple’s stock broke above the $500 point for the first time this week – right after the company reported absolutely staggering sales and profits for the recent holiday quarter. That gives them a current capitalization of $465 billion. Exxon’s, formerly the world’s most valuable company, is $400 billion. You do the math. read »
In a speech at an Iowa state fair last year, presidential hopeful Mitt Romney uttered the phrase “Corporations are people.” In context, he meant that corporations are simply organizations made up of people. Out of context, it was a pretty bad gaffe and became a talking point for legal pundits and Occupy Wall Street protestors alike. read »
