The Tigers' new Umbro home and away shirts will carry a new name on the front for the 2009/10 Barclays Premier League season.
Hull City are pleased to announce that they have agreed a substantial new two-year sponsorship deal with totesport.com which will see the betting company's name appear on the front of the first team home shirts. The away shirt will carry the name of totesport which represents the retail division of the business.
Tigers Chairman Paul Duffen said: "These are exciting times at Hull City as we look to build on our recent success both on and off the field and we are delighted to showcase the totesport brand to the countless millions of fans and followers of football worldwide who will see us play in the Barclays Premier League, FA Cup and Carling Cup competitions this season.
"This is one of the most important commercial partnerships in the history of the Club and we are looking forward to working closely with the totesport team in delivering this fantastic partnership opportunity."
Duffen also paid tribute to former sponsor Kingston Communications who have played a big part in the club's recent success story and subsequent promotion to the Barclays Premier League.
"I would like to place on record my thanks to Kingston Communications who will of course remain firmly associated with the club through their sponsorship of the stadium."
Totesport Chief Executive Trevor Beaumont said: "We're delighted to announce our sponsorship with Hull City and the fact that we're breaking new ground in becoming the first UK bookmaker with a major high street presence to have our name on the front of a Premier League shirt.
"We know the Tigers dare to dream, and this deal offers totesport a dream opportunity to link up with such a vibrant brand that not only strengthens our reputation here in the UK but globally as well.
"With many shops located in and around Hull we have the opportunity to develop our relationship within the community as well as providing a service in the stadium, and further through our telephone and internet betting channels for Tigers and football fans all over the world. We wish Phil Brown and his team the best of good fortune for the new season."
Umbro's Director of Football Simon Marsh said: "In light of the current economic climate it is testimony to the Club and its increasing profile that they have managed to secure such a prominent brand as totesport.com as their new sponsor for the forthcoming two seasons. This announcement now enables Umbro and the club to launch its first and second choice playing kits for the 09/10 season, both of which we are extremely proud of as they provide a modern and contemporary twist to the heritage of the club."
The new Umbro home shirts in junior sizes will be on sale from 18 July 2009. The adult home shirts will be on sale from 25 July 2009 and both the adult and junior away shirts available from 1 August 2009.
The Tigers will debut both the new home and away playing strip during their pre-season campaign which commences in mid-July against North Ferriby United.