Vital Choices Newsletter

Monday, February 26, 2007 Issue 133   VOLUME 4 ISSUE 133  
Click here to update it

Table of Contents

Vitamin D May Lower Risk of Ovarian, Breast, Kidney, and Colon Cancers
Omega-3s May Cut Colon Cancer Risk by Two-Thirds
Wild Salmon Affirmed as Top Vitamin D Source
Salmon-Asparagus Linguine

It's a Sablefish Steal!

If you love sablefish, then oy, ve, have we got a deal for you! We've lucked into a great deal on random-sized pieces of our skin-on smoked sablefish, and we'd like to share the bounty with you, at a great price.

Boasting a rich golden color, these scrumptious, oven-ready steaks are infused with delicate alder wood smoke flavor—and cook fully from frozen in mere minutes! Act now, as quantities are limited!

Your order will contain approximately two dozen individually packaged random-weight portions of our premium quality smoked sablefish. (Note: though smoked lightly, they still require brief cooking.)

Sablefish is rarely seen in standard fish markets, and t
his buttery, flaky, white fish boasts its own rich texture and mind-blowing flavor—and even more omega-3s than wild salmon!

And for those who prefer it, we also offer irresistible, certified Earth Kosher 
natural-style sablefish.

It's Easy to Shop by Clicking or Calling

Visit our Main Store Page, click direct to a Product (see below), or call us, toll-free, at 1-800-608-4825.

Wild Seafood
Alaska Salmon (Sockeye, King, Silver)
Smoked Alaska Salmon 
Albacore Tuna (low-mercury, troll-caught)
Alaska Halibut
Alaska Scallops
Alaska Sablefish (Black Cod)
Salmon Sausage & Burgers
Yukon King Salmon "Candy"
Salmon Caviar (Ikura)
Canned Salmon, Tuna, & Sardines
Salmon Dog Treats

Sockeye Salmon Oil

Capsules or Liquid

Organic Foods
Organic Nuts
Organic Berries
Organic Chocolate
Organic Tea
Organic Herbs & Spices
Organic EV Olive and Macadamia Oils

Gift Certificates
Gift Packs

Sampler Packs, Specials, Extras

Dr. Perricone Pack
Dr. Northrup Mom-Baby Pack
Sampler Packs
Special & Grill Packs
Cedar BBQ Planks

To get a free catalog, click here, or call us toll-free at 1-800-608-4825.

Search the Archive

Browse our searchable Newsletter Archive

Randy Hartnell
Craig Weatherby
Send Mail To:

Savings on Smoked Sockeye and Other Canned Treats

The positively seductive succulence of our premium hot-smoked sockeye salmon is also available in easy-traveling cans.

And thanks to higher-volume orders driven by popular demand, we just negotiated reduced prices on this rare treat, Ventresca tuna, and other selected canned salmon and sardine products.

Savor a healthy, mouth-watering meal on the go ... order now and save!

The Vital Choice Advantage

Click here to learn about the Vital Choice Advantage ... the many reasons why William Sears, M.D. — renowned as "America's Baby Doctor"— calls Vital Choice his favorite salmon source.

Vital Choice was founded by two longtime Alaska fishermen—Randy Hartnell and Dave Hamburg—who know where to get the highest quality fish.  And they test it periodically to ensure your safety.


Whole, Unrefined Salmon Oil

Vital Choice Salmon Oil (top left) vs. two standard fish oils

We put only whole, unrefined oil from wild Alaskan sockeye salmon in our 
premium salmon oil supplements. Wild Alaskan sockeye salmon is one of the cleanest fish in the sea: a trait reflected in the purity of our unrefined sockeye oil, which is now certified by NSF: one of the best-respected independent labs in the U.S.

Because our naturally pure salmon oil does not need to be distilled, it provides the essential omega-3 fatty acids (EPA & DHA), plus 30 other natural fatty acids and astaxanthin: the potent antioxidant that gives sockeye its distinctive deep-red color.

We use fish-gelatin capsules, and now offer our Salmon oil in liquid form for kids and others who have trouble swallowing pills. Last but not least, ours was the first salmon oil supplement certified as sustainably sourced by the Marine Stewardship Council (

Organic Dried Fruits

Our fine Organic Dried Fruits offer superior flavors and the deep natural colors that indicate foods rich in potent antioxidant pigments.

We offer Dried Blueberries, Cranberries, Tart Cherries, Apricots, and Mango Strips. All varieties are sulfur-free and are certified Kosher OU and certified organic by Oregon Tilth.

Note: Our dried cherries and berries contain a pinch of organic cane sugar to sweeten their tartness and a touch of organic sunflower oil to prevent sticking and clumping.

Healthy Sausage?
Salmon Makes it So

“I just tried your new Country breakfast sausage for the first time … they are wonderful! I never thought a salmon sausage would be this good. Thanks!” — Dr. Bruce Felgenhauer


People are excited about our new Wild Sockeye Salmon Sausage, which comes in two succulent varieties: Savory Country Breakfast Style and Spicy Italian.


The ingredients couldn’t be simpler: just Wild Alaskan sockeye salmon, 100% organic herbs and spices, organic arrowroot, natural sea salt, and water.


For tips on how to cook 'em from straight from the freezer, see our Web site.


Terrific Tuna ... It's Pure and Tasty


Our young, low-weight Pacific Albacore Tuna—fresh or canned—is simply superior!   

Smaller means safer: 
Vital Choice troll-caught tuna weigh just 12 lbs. or less, so they contain less mercury, and more omega-3s, than the larger troll-caught tuna touted by other “minimal mercury” vendors.

No loitering allowed: 
Our tuna are hauled in fast, bled, and flash-frozen within about two hours.  (Standard long-line-caught albacore spend 12 hours in the water.)

Better, fresher flavor, even in the can:  Unlike standard canned albacore—which is cooked twice at great cost to flavor and omega-3 content—Vital Choice tuna is cooked only once (in the can) to preserve its healthful oils and fresh flavor.


To change your email address, click here.
Wild Salmon Affirmed as Top Vitamin D Source
Harvard study finds farmed salmon and other fatty species fall far short in “D” department
by Craig Weatherby

King Salmon ... click for full story with sources

Good food sources of vitamin D are few and far between.

This is unfortunate, given the importance of the "sunshine and seafood" nutrient to prevention of cancer and osteoporosis ... and the extreme, unscientific sun-avoidance campaign mounted by the dermatology community.


Sun exposure is the most reliable source, but among foods, fish are the best sources by far.


There are big differences in the vitamin D content of different fish species, and fairly substantial seasonal and geographic variations within fish of the same species.


The USDA nutrient database doesn’t provide vitamin D figures for most fish, and we’ve known even less about the effect of cooking on the vitamin D content of fish.


To redress this data gap, a group of researchers at Boston University (BU) Medical Center evaluated the vitamin D content in several species of fish, and the effect of baking and frying on their vitamin D content (Lu Z et al 2007).


Wild salmon beat other fatty fish, and farmed salmon

The Boston University team found that Wild Salmon (unspecified species) had 988 IU of vitamin D per 3.5 oz serving, which is 147 percent more than the US RDA for vitmain D (400 IU).


And Farmed Salmon had only 25 percent of the vitamin D content of Wild Salmon (245 IU).


More surprisingly, they found that other fatty fish – species thought to be high in vitamin D -- fell far short of expectations and Wild Salmon.


These were the results, ranked vertically from most to least vitamin D:


Table 1: Boston University vitamin D analysis


Raw Fish (3.5 oz serving)

International Units (IU)

Wild Salmon (species unspecified)


Ahi Tuna


Farmed Trout




Farmed Salmon*




Gray Sole





*Note: When the researchers baked a 3.5 oz serving of Farmed Salmon, it lost only 5 IU of vitamin D, but when it was fried in vegetable oil, it lost half of its vitamin D content (122 IU out of 245 IU).


These were some of the BU authors’ cogent conclusions:


“It has been suggested … that everyone can obtain enough of their vitamin D requirement from their diet and that any unprotected sun exposure should be avoided. However, most experts agree that 1,000 IU vitamin D3 [the form most useful to humans and found in fish and other animal foods] is required if there is no exposure to sunlight.


“… our analysis of the vitamin D content in a variety of fish species that were thought to contain an adequate amount of vitamin D did not have an amount of vitamin D that is listed in food charts. There needs to be a reevaluation of the vitamin D content in foods that have been traditionally recommended as good sources of naturally occurring vitamin D.” (Lu Z et al 2007)


Table 2: Vitamin D in Vital Choice fish and other food sources

By way of contrast to the Boston University results, this table shows the vitamin D figures obtained from tests of Vital Choice fish, and from US NIH data for “leading” food sources. Of these, only canned tuna is a substantial source, and only cod liver oil -- which is a supplement, not a whole food -- exceeds the abundance of vitamin D in Wild Salmon.


Vitamin D in Vital Choice fish*

(3.5 oz servings)

International Units (IU)

Sockeye Salmon


Albacore Tuna 


Silver Salmon


King Salmon










Other sources of vitamin D**

International Units (IU)

Cod Liver Oil, 1 Tablespoon


Tuna Fish canned in oil, 3 oz


Milk (fortified), 1 cup


1 Whole Egg***


Beef liver, cooked, 3.5 oz


Swiss Cheese, 1 oz


*Vital Choice fish analysis conducted by Covance Laboratories, Inc., accessed at

**Office of Dietary Supplements, National Institutes of Health, accessed at

***All of the vitamin D in eggs is found in the yolk.




·         Lu Z, Chen TC, Zhang A, Persons KS, Kohn N, Berkowitz R, Martinello S, Holick MF. An evaluation of the vitamin D(3) content in fish: Is the vitamin D content adequate to satisfy the dietary requirement for vitamin D? J Steroid Biochem Mol Biol. 2007 Jan 29; [Epub ahead of print] doi:10.1016/j.jsbmb.2006.12.010

·         Whiting SJ, Green TJ, Calvo MS. Vitamin D intakes in North America and Asia-Pacific countries are not sufficient to prevent vitamin D insufficiency. J Steroid Biochem Mol Biol. 2007 Jan 9; [Epub ahead of print]

·         Holick MF. High prevalence of vitamin D inadequacy and implications for health. Mayo Clin Proc. 2006 Mar;81(3):353-73. Review. 

·         Hollis BW. Circulating 25-hydroxyvitamin D levels indicative of vitamin D sufficiency: implications for establishing a new effective dietary intake recommendation for vitamin D. J Nutr. 2005 Feb;135(2):317-22. Review.

·         Vieth R, Cole DE, Hawker GA, Trang HM, Rubin LA. Wintertime vitamin D insufficiency is common in young Canadian women, and their vitamin D intake does not prevent it. Eur J Clin Nutr. 2001 Dec;55(12):1091-7.

Back to cover page
Powered by IMN