Mission

OVK is the official representative of IAB Europe in Germany.   

The OVK (Online-Vermarkterkreis or Circle of Online Marketers) is the central body of online marketers in Germany. Nineteen of the largest German online marketers have come together under the umbrella of the BVDW (Bundesverband Digitale Wirtschaft e.V. or German Association for the Digital Economy) to steadily raise the profile of online advertising. The circle's primary aims are to increase market transparency and planning reliability as well as standardisation and quality assurance measures for the industry as a whole.

The OVK also implements key projects such as conferences, studies and development measures. The organisation is involved in national and international bodies for the further development of the industry.

Workgroups

Events

Special Projects

We are involved in numerous projects and publications. Here you will find a selection of the OVK projects that provide detailed overviews and assessments of market developments and inject fresh thinking into the whole German online industry. 

Several surveys:
• Online Advertising Spendings (Ratecard)
• Net reach of online media and its sub categories (AGOF)

Projects:
• OVK AWARD
• OVK Online-Report (publication twice a year)

Staff

Björn Kaspring   General Secretary kaspring@bvdw.org (pictured above)
Isabel Blank      Project Manager   blank@bvdw.org

President:

Paul Mudter, Managing Director Interactive of the IP Deutschland GmbH 

Vice Presidents:

Contact