Camberwell Professionals Association Launch 27/10/11

  • Camberwell Professionals Association Launch - Thursday 27 October 2011

    CAMBERWELLIANS UNITE - also launching www.camberwellbusiness.com.au

    The Camberwell Centre Association is a well established organisation that has supported many initiatives to help business and traders in the Camberwell Junction Precinct - most notably, the Camberwell Traders Association.

    With the expanding of the zone that covers this precinct, the new Camberwell Professionals Association is designed to help local business professionals in this area expand their knowledge, networks and business opportunities.

    The very first event, a launch to be held at the Bendigo Bank premises in Prospect Hill Road will enable local business people to meet one another and learn more about marketing their business online.

    Program
    5:30pm - 5:45pm Arrival and mixing
    5:45pm - 5:50pm Introduction from Kerry Daly, Camberwell Centre Association
    5:50pm - 5:55pm Introduction from Camberwell Business Club
    5:55pm - 6:20pm Informative discussion about

    What can you get for $2,000 online - how to expand your business using
    online strategies, social media and professional advice with local experts Alistair McCaskill
    Managing Director from Assemblo Digital Marketing Agency and Sue Ellson from O'Donoghues First National Real Estate

    6:20pm - 6:30pm Questions and discussion
    6:30pm - 7:00pm Networking

    Venue
    Bendigo Bank Foyer
    4 Prospect Hill Road
    Camberwell Victoria 3124

    Time
    5:30pm - 7:00pm

    Date
    Thursday 27 October 2011

    Cost
    Free - please organise your own refreshments before or after the event

    Register
    Enter your details in the form below or contact
    Kerry Daly at the Camberwell Centre Association
    on 9813 4190 or email kdaly@camberwellcentre.com.au

    Handout given to guests on the night.

    O'Donoghues First National Real Estate 9882 3303 odonoghuesfirstnational.com.au

    Social Media/Website policy – a clear description of what you are trying to achieve online and how your message is to be conveyed, exclusions required etc – to be signed by all new and existing employees/contractors etc including key words, message, URL, names etc

    Google Keyword Generator Tool  - for helping you to choose the key words to include online
    https://adwords.google.com/select/KeywordToolExternal

    O’Donoghues First National Real Estate Camberwell Victoria

    A full service real estate business in Camberwell, Victoria, Australia offering sales, rentals and property management +61 3 9882 3303
    sales@odonoghuesfn.com.au www.odonoghuesfirstnational.com.au

    We put you first in Boroondara – Ashburton, Balwyn, Balwyn North, Camberwell, Canterbury, Glen Iris, Hawthorn, Hawthorn East, Kew, Kew East and Surrey Hills

    Domain Name Details – you must have these details – how to sign in, password, domain name server details – your business must have control over this (not the website design company) and other domains you have purchased redirecting to your main website

    Website Hosting Details – you must have these details – how to sign in, password, FTP details so that you can put files on your server and verify other features and change the password if you choose to go through another website design company

    Create a Google Account – use the email address that you will use consistently across all of your social media/website etc (this may not be info@abccompany.com.au which is for general enquiries but may be a dedicated email handled by your social media/webmaster person that also cc’s your overall boss)

    Google Places – your place page on the internet (like a free Yellow Pages)
    http://www.google.com/places/

    Google Analytics – to collect statistics on how your website is performing (install with your website)
    http://www.google.com/analytics/

    Google Webmaster Tools – to register your website and site map with Google and to set the target audience to Australia if you have a .com URL on an overseas server – plus other tools
    http://www.google.com/webmasters/tools/

    Places where you need to be represented:
    Facebook
    http://www.facebook.com – a Page, a Group, a Company Friend
    LinkedIn http://www.linkedin.com – your Company, a Group, a Company Person
    Twitter http://www.twitter.com – your company name with mix of information
    Yellow and White Pages Telephone Book –make sure your free listing is correct, including your mobile
    YouTube http://www.youtube.com – you need to prepare and publish videos with full descriptions
    Other Portals For your profession, industry, general listings, news sites, link back wherever possible

    Prepared by Sue Ellson for the launch of the Camberwell Professionals Association on 27/10/11

    You can also download a copy of the slides presented by Alistair McCaskill from Assemblo below.