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The Globe Digital Network is an umbrella term for our many Globe and Mail website properties, our mobile sites and apps on Smartphones and tablets, email marketing options and social media.
As with our newspaper, Globe online readers turn to us for the quality in-depth National and International News, Business and Lifestyle coverage that only we can provide. Online, we add extensive depth through interactive storytelling and video content, live discussions, photo galleries and polls to create a richly immersive and compelling environment for both readers and advertisers alike.
Our Digital Network boasts over 3.4 million unique visitors per month--more monthly unique visitors than any other individual newspaper site. This audience translates to nearly 111 million page views every month and more than 3.7 million page views every day.
The Globe also ranks first amongst individual newspaper websites in each of these key engagement metrics:
- Average daily visitors 738,000
- Average page views 113 million per month
- Total minutes 113 million per month
Features
Our content sections correspond with their print counterparts and are greatly enhanced with extensive video, photo galleries, blogs, powerful data-driven functionality and live discussions. As with our newspaper, it's Globe content that readers take time to engage with.But our digital content extends far beyond our websites.
The Globe's apps and mobile-optimized website deliver the news and information readers have come to expect--headlines, market updates, sports scores, fashion and health advice--directly to their iPhone, iPad, BlackBerry or other Smartphone.
Source: Omniture, 3 Month average to Sept. 2011
A growing number of Canadians connect with The Globe in many forms of social media. Facebook, Twitter, Linkedin all contribute to our engaging community experience.
Email marketing is a highly effective way to connect directly to The Globe's readership at work, at home and on their mobile devices.
With over 1.5 million newsletters distributed each week, our editorial and advertiser-exclusive emails deliver great content and advertising opportunities to a receptive audience that has opted to receive communications from us.
Source: Globe stats
- 1.1 million unique monthly visitors
- 7 million page views each month
Source: Omniture, 3 Month average to Sept. 2011
A growing number of Canadians connect with The Globe in many forms of social media. Facebook, Twitter, Linkedin all contribute to our engaging community experience.
- 1.9 million monthly referrals from Facebook
- 182,000 monthly referrals from Twitter
Email marketing is a highly effective way to connect directly to The Globe's readership at work, at home and on their mobile devices.
With over 1.5 million newsletters distributed each week, our editorial and advertiser-exclusive emails deliver great content and advertising opportunities to a receptive audience that has opted to receive communications from us.
Source: Globe stats
Reach your target audience
Maximize the impact of your online advertising with tactical options that ensure that your ads are delivered in the ideal environment and at optimum times during each day.Location
Choose from a number of advertising positions. From the prominence of dynamic, interactive banner ads on main section pages to highly targeted opportunities such as big-box video ads in content-specific pages, we can create a placement program to suit any goal or budget.
On mobile platforms, you can target readers by content section and device type to reach the ideal audience.
Run of Network
Your ads reach a broad audience by displaying across our sites (according to positional availability) until a maximum number of impressions has been reached.
Section
Position your brand within an appropriate context (e.g. Globe Life, Globe Sports, Report on Business, Technology etc).
Content Affinities
Associate your advertising with contextually relevant content.
Sponsorships
Assign your branding to key content areas and interactive tools.
Special Reports
Position your brand within specialized editorial topics that run both in our website and newspaper
Choose from a number of advertising positions. From the prominence of dynamic, interactive banner ads on main section pages to highly targeted opportunities such as big-box video ads in content-specific pages, we can create a placement program to suit any goal or budget.
On mobile platforms, you can target readers by content section and device type to reach the ideal audience.
Run of Network
Your ads reach a broad audience by displaying across our sites (according to positional availability) until a maximum number of impressions has been reached.
Section
Position your brand within an appropriate context (e.g. Globe Life, Globe Sports, Report on Business, Technology etc).
Content Affinities
Associate your advertising with contextually relevant content.
Sponsorships
Assign your branding to key content areas and interactive tools.
Special Reports
Position your brand within specialized editorial topics that run both in our website and newspaper
Extensive ad deployment options
Reach readers at key times in the day, when our website traffic peaks and fine-tune the deployment of your ads to target Canadians by regional location.Day Parting
Serves advertising at chosen (peak traffic) times throughout the day.
Geo-Targeting
Target audiences based on their geographical location
Frequency Capping
Extend the life-span of your program by allocating specific numbers of impressions per day
Behavioural Targeting
Serve relevant ads based on user activity within our network
Serves advertising at chosen (peak traffic) times throughout the day.
Geo-Targeting
Target audiences based on their geographical location
Frequency Capping
Extend the life-span of your program by allocating specific numbers of impressions per day
Behavioural Targeting
Serve relevant ads based on user activity within our network
Delivering results
Besides our commitment to value and quality, there's another principle we take very seriously: accountability. Regardless of the size of your campaign, our team of online experts can create a tracking program to help you monitor and quantify the effectiveness of your advertising in ways other media measurement simply can't match.Increase your reach
Combining Globe and Mail properties is a highly cost-effective way to increase your reach among Canada's most-coveted consumers. When you add a week-long presence in our newspaper to an ad in Report on Business magazine with a month-long presence on Globe online, you reach an additional 1.4 million unique readers for a combined net reach of nearly 3.9 million.Our combined net reach: 5,720,000 Canadians each month
SOURCE: PMB/COMSCORE FUSED DATABASE - FALL 2011 - TOTAL CANADA AGE 18+
Contact Us
Need more information? Explore GlobeLink and contact a Globe Digital representative when you're ready to take the next step.From simple banner ads to cutting edge rich media presentations, delivered online and across a wide range of mobile devices, we offer programs for every budget.
Our Digital team will work with you to develop and implement campaigns that push boundaries and engage consumers in high impact, innovative ways.
