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Visiting 270 London Underground stations in 1 day


Guinness world records are highly sought after and prized achievements, and this is no different for the fastest time to visit all 270 tube stations, currently held by Mancunian Marc Gawley on 1st July 2011. Extensive planning and cunningly choosing a day when the tube was running normally but when a lot of Londoners had already cleared off for their summer holiday, Marc clocked in at 16 hours, 29 minutes and 57 seconds – 15 minutes faster than the previous record.

On 9th November after three months of planning, Purple Frog also took on the Tube Challenge, but this time with a difference. Using a combination of PR, email, social media, interactive apps and conventional marketing, Purple Frog embarked on achieving all 270 stations in 1 day for Sue Ryder Care, with the primary goal of generating exposure of the challenge and creating awareness for the charity. Unlike Marc’s glorious individual effort, Purple Frog used 10 teams to cover the entire network requiring to exit each station and photograph sponsored banners outside the stations as proof of visit. Throw in a couple of secret sponsor challenges per team and an inter-team cash bucket collecting competition and the challenge suddenly became a massive undertaking.

The whole day was recorded through photo uploads and Twitter feeds into The Tube Challenge Facebook app http://www.facebook.com/purplefroguk giving users, donators and sponsors the opportunity to see the progress of the challenge as it happened. We are delighted to announce that Purple Frog completed the challenge with a little time left over in the evening to enjoy a celebratory drink at the All Bar One in Leicester Square. All teams images can be viewed here

The total achieved through these fundraising efforts has already exceeded £7K, but this isn’t the end of the line. This Tube Challenge is Purple Frog’s main initiative for Sue Ryder’s annual Big Wigs Business Challenge where individuals and businesses look to raise as much money as possible within 4 months from a £50 start up pack. With over two months left to achieve the target of 15K, there are further activity and initiatives planned around the theme of ‘tube’.

To make a donation, please visit the Just Giving page at http://www.justgiving.com/purplefrog-tube-challenge

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