The Yahoo! Style Guide
Learn how to write and edit for a global audience
through best practices from Yahoo!
Attract more readers; give them the gold-standard editorial experience
on your site. "The Yahoo! Style Guide" shows you how.
Available now
Do you know how to
write for the Web?
It's different from writing for print
Engage your readers and keep them on your site
through editorial best practices from Yahoo!.
Check out Writing for the Web
It's here!
Finally, a style guide for the Internet age
"The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and
Creating Content for the Digital World" is available wherever books are sold.
Order now
Shape your text for online reading
Text that works best on the Web is text that gets to the point fast and makes it easy for readers to pick out key information.
Write strong headlines
Headlines drive clicks, get the attention of search engines, and show up everywhere from RSS feeds to mobile browsers.
Editing 101
Company and product names
Within reason, follow an organization's conventions for how it capitalizes and punctuates its names.
Dealing with internal caps and more
Apostrophes (')
The apostrophe has two main functions: to show the omission of letters or numerals, and to form a possessive. It is occasionally used to make a plural.
Resources
Checklists and exercises
Now available for download: two website checklists, plus editing exercises (and their answer keys) for practicing Web-friendly style.
What's the difference?
You'll see--in our reference table that shows how Yahoo! style differs from AP style.
Optimize your site for SEO
Search engines help connect Internet users with information they're seeking by analyzing the words on webpages, especially repeated or called-out words.
Word List
The Yahoo! word list (updated)
A good word list is never finished. We update ours quarterly with terms that have started to appear frequently, such as "hyperlocal" and "cloud computing."
Build your own word list
A word list tracks your decisions, helps you maintain your site's editorial standards, saves time, and spares headaches.