This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for inclusion, please see the details here. The series is made possible by Microsoft BizSpark.

Name: Sendible

Quick Pitch: Sendible is a social media marketing platform that allows users to engage with their audience and track results across multiple social media channels at any time.

Genius Idea: Sendible lets you manage multiple social media accounts, schedule messages, send e-mail newsletters and SMS messages, and track performance and social mentions across different networks.

What we like about Sendible is that its interface is set up to resemble an e-mail or messaging system. You can choose how and when you want to send messages and send the same message from multiple services. You can also monitor mentions and RSS feeds all from the Message Box tab.

Other tabs let you monitor and control more traditional publishing services, consolidate contacts across your networks, create customized groups of users to communicate with and draft tracking reports for clicks and other factors.

Sendible supports lots of different services, including Facebook, Twitter, Google Buzz, LinkedIn, BrightKite, and Foursquare venue tips. How many services you can use at one time is dependent upon what pricing plan you choose.

The service is free for 100 messages a month, 300 contacts and four different services. Pricing scales modestly from $10 – $120 after that, depending on your needs. You can also buy SMS tokens in bulk if you want to use Sendible to send SMS messages to a certain group of customers or subscribers.

It’s important to note that some networks, like Facebook, have multiple features that each count as a different service. So posting to a Group Wall and posting to your own page are considered different services. This can force users to upgrade to a higher-tiered plan if they want to use lots of Facebook services, even if they aren’t sending out more messages.

If you are looking for a way to send and track messages through a variety of different services, Sendible is worth a look. Its SMS integration and options for e-mail newsletters set it apart from some of the other multi-service management tools.

Sponsored by Microsoft BizSpark

BizSpark is a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.

Entrepreneurs can take advantage of the Azure Services platform for their website hosting and storage needs. Microsoft recently announced the “new CloudApp()” contest – use the Azure Services Platform for hosting your .NET or PHP app, and you could be the lucky winner of a USD 5000* (please see website for official rules and guidelines).”

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8 Comments

  1. That’s a really awesome tool and long overdue.



  2. Thanks for the great review, Christina. We’ve just introduced an exclusive 20% discount code for Mashable readers when they upgrade to a marketer account. The discount code is “mashable”.


  3. I just signed up and sent my first message to my facebook group.
    Looking forward to using this in the future!
    Thanks for the info Christina!


  4. Anonymous

    Another monthly fee!? No thanks. I’ll stick with Socialite. At least I only have to pay once for the program. If they made Mac native program that would be different.


  5. Just signed up and gonna test drive it for a month on Marketer plan. Looks good and much easier simpler interface than most of these tools.


  6. Nice idea but with Txt, I can use email for that. I wish there was a interface that allow you to make txt for free with out hassle


  7. Anonymous

    Thanks for the post. Whew, it is hard to keep up with everything.