Katherine Boehret’s Review
Facebook Updates Help Users Share Better With Others
Katherine Boehret
Katie looks at the latest updates to Facebook’s user interface.
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Brett after Wall Street Journal ... this but has recently introduced features that make it much easier to control your on his profile ... they share with your friends ... these new features include tagging ... you can much more injuries had the persons name in any post that cheap that instead of having snared a thicker coat of using the ... symbol and some insane ... you can now click the icon below each post and find a list of people's names and ABM's your posts ... you can also tell people that are not your friend in the past economics had people who are friends with you on Facebook ... this is allowed but you must approve attack that someone else put that view ... if they're not your Facebook friends they say yes you can tag me ... or no you can't in this basically allows people who want your friends think Lindy any events ... or photos without having to friends he fears ... it could also opt to OK all of the pace attack that when out that the deal whether it be on a photo ... or another post in this is an option that's not on ID fall they'll have to count your privacy settings and turn it on ... and it basically gives you more control in the past and made no I don't wanna be tagging anything are ESADE one of the tagged in everything but there was really no grey area in the team and the tags are active in contributions so I attacked a picture of semi I'd take the post since the one my name is associated with that particular tag and people know who put out there much like with the PDS ... and another new feature in this new version of Facebook ... is the ability to remove photos from your Facebook profile in the past to remain something from your profile you had to content yourself ... with completely DIS associated your name with that particular fight out ... and it could be a little bit of benefit to the person who tagged you ... now you can just remember that picture from your profile ... and doesn't show up when people look up your name ... this will be having a developer conference in two weeks and many new features are expected at that conference including a better way to share ... on Facebook that much more likeable plus ... and middle-class offers people ... my smart in ways that sharing with grapes smaller groups and the more visual way of showing exactly the year she anyway ... most people won't go back to the network that most of their friends are using and today than ever is still Facebook ... but the plan is catching up with the features that really make sense ... and hopefully it will inspire"}
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... with a ... lot ... here and talk about ... I just don't have that yet ... he said ... we came here he's eager to talk about ... where they speak is going ... both the controversies the issues they've been going through with privacy also where ... social network is going so without the thirtieth of September ... winds ... so ... what would you like the end of ... what we do it this way we act we do want to get to that tiny met the future ... but we have some there is some controversy just been through ... so let me start by asking you aam ... you have a business is based on sharing ... of the state ... people go on Facebook unless they wanted to share with with groups of people ... but there's this perception that ... up ... you're on a course or have been on a force to ... push people's information ... into a position where it's pretty much visible across the Internet must begin a bunch of stuff about it ... is that a wrong perception of being wrongly label with batters that some Nedim ... the Nikkei brighter what is your feeling about that ... sure so ... privacy is a is a really important issue for us ... it ... was a lot ... he expects ... in terms of the settings that we have ... I think there are some misperceptions ... Aman and some of the bank ... is in line with what we're trying to do so ... the primary things that people do on a service like your Feuerstein are ... big users to share with their friends and people around them in their community ... and isn't to stay connected ... with an injured ... arm keep in touch with people and that there are different parts of the service the people use for both rates ... lot of time when I went up when Sharon went up this year people will ... push status update ... on this month old and out and make available to everyone and they still haven't come ... on ... you know sometimes ... yield share photos relied on a vacation and sick photos of her family in only one share that were there at ... the controls built into the ... snows come on sharing some but most of what people are doing on a day-to-day basis ... the site around staying connected with people where you don't start off on Facebook with all of your real life friends already being here for this to people need yields a search for you and your name ... and figure out ... which person you are reading ... we probably a pretty unique names but in our product name is Chris Cox so ... there's no interest talks this ... comes looking for him needs to build snow ... OK here's your we shared these friends he worked on Facebook it's from this place ... I'm ... having some information invisible more broadly is very valuable ... so what we've found over time it is that ... there are really good signings ... for cable ... and to enable people to stay connected with them to find them ... I'm a nerd could ... always the people wanted to share information with the community around them ... on and ... that's what we're trying to ... nail the new company misperceptions that sentiment hundred all the information openers Enticott and ... that's completely false Minerva ... big buckets of information ... that we recommend you share with you own your friend is part of the older really sensitive stuff like your contact information or address or phone number ... on who can going pushed up on your page ... the stock is also friends only ... more sensitive stop light on ... but voters in view of the news of you who are amenable to lead to smoke your friends of friends for people in the community around you ... and some more basic information we recommend that this will never ... know when you do that now this was ... this isn't complaining of a lot of people not so for now I feel it ... is they come to face with the beginnings of ... these are people I now that I'm linking with and I'm not sharing the people I don't know and I'll be cooling honestly don't know ... sell anything to change ... because you recommend ... perhaps we don't agree with your recommendation slight wind use go to that at one point each expect the kind of backlash ... would you feel you can survive this fear backlash this system been owing people like myself ... I was already feeling the actual GenOn backlash that people are expecting one thing in the new recommended something that made it so ... before they had a chance to participate in it which was the Messiah in Oz night ... you tell them again the helm again you tell them again and cleaning ... sure Simon ... the most important thing is we recommended sentence for people we know is that when the one they signed up right ... up along the way ... when we launch new things ... we recommend setting for people and we ask that everyone go Overview there are some things and make a choice for what they want their sentence they ... um ... you know so ... that all of that process and we didn't change any settings ... but some are really important piece of its ... own ... in fact the lead-up actually it really resonated with me mom was that over time ... the prices and just become too complex By between weedkiller privacy ... into every single product that we've ever watched random from the beginning of the site ... each piece of information you shared ... on the premises can't tell whether public or private citizen to be open to everyone he considers be open to the communities around you decided to just or friends or ... are even ... smaller group than not ... and ... over years of launching ... products unpromising products which include dozens of suspects so it really resonated ... shoots me at least twenty were saying you know ... what we want to make sure is that we have control over how or share information ... I'm ... but with all the signings ... we're not sure news is that so we did we become ... worse than a couple weeks building Oswego ... one means seven people now use ... I'm so that they control all the information sharing on a day-to-day basis and has the gall to be open to everyone or friends or I to everyone ... but ... there's a difference between ... sturdier user interface for your savings which are kept overhaul that so it's good to be simpler and ... I know that you can still go in and customize them and have the more complex you if you want ... that's all that ... but ... the real issue is whether people ... trust that you're still on board with the idea that they thought you were on board with when they join I think this is what care was sandwiches ... it's a place to share with people ... a limited group of people not and on limited group of people and certainly not the whole internet and ... he did this instant personalization saying he did these ... a community pages that were to recall those things just came and members of Facebook indeed gone at this point and there's an announcement from U guys that all no one ... knows interest to put on your page three years ago when he joined ... now the link to some pages in your life what would is that he ... was in ASX's pages White ... pages ... which you've done some of dropped thing is ... that ... um yes there was a way to back out of them was going to privacy settings ... that even if they were simpler privacy settings you're still putting the onus on me to do some work ... to maintain the level of privacy I expected beginning ... so the question that I have is not about when your privacy settings work ... complicated or simpler better or worse ... oh why do I have to do the work even go to the Martin taking pre emptive steps ... that make me go and check to make sure that ... I have the control line ... sure it wasn't that how the system to set up ... is the really important part for functions and before I was talking about ... under these two primary things that people do ... they share information with people around them it's never been there by default just or friends it's always been community around us it was colleges or companies or ... regions most recently ... I'm ... in any other thing is this do was stay connected with the people around them ... and ... you know there's this ... was the Number seeing more and more there's the serendipity and how people are sharing information on the services ... that can only happen when you're when you're sharing it with women accounting for the broader group of people so leveling an example to others ... new Pre recently I've been trying to schedule Ahmed in or just hang out with our head of technical operations John Hyland for for weeks and we just three hundred and sometimes does what we're both busy and an evening sun ... one night I found my dinner plans got cancelled ... and I posted something online is good hand going to displace the stock's the BIS most people in the community around me ... and ... and yes even you reply news that ... I'm there ... so I need killing unit giving dinner was was pretty good due to the streaking serendipitous moment ... that happens to share in the type of thing though that I think this ... connection it gets may dump it on a little confused you want to have dinner with one single person will know I'm I didn't expect that he has to be there ... I'm ... so ... one Tiger's you could email them ready to texted him or something imminent up ... momentum after the jump on it ... I was trying to generic them for a while I do not expect the cutest and I'm getting kind of dancing with CSN fell into place and I end up running into a friend ... read ... and ... another week all but certain to be read it's a lucky coincidence when when something like this ... this ... and I ... the reasons why we consider this to be ... on a lucky coincidence is because ... we miss most of the connections like that are happening in the world around us to cheaper to answer my question my question is ... useful to have taken some steps ... to make more public ... my information is a Facebook member ... on your own by herself all the sudden announcing them ... and ... we doubt ... in my mind I'm thinking well ... what I really have to have X number of friends here ... I'm happy to have them see my photos are ... my status messages and happy to know when their birthdays are happy to have them ... write on my wall ... why is the management of this company saying that it takes to my information and do something with it ... I think what with me is there's different levels of white ... sharing the sees something different than many means to walk obviously ... viewers for our people know you're somewhere in a show of person that ... is their level of ... privacy the just passed it applied to everyone into thinking you might have a view of this is the pricing means to Mark Zuckerberg said this is what it's been a mean at least a year I mean ... people can control this consultant simple control has always been one of the important parts using Facebook and ... Um you know people who one interesting fact I think ... a lot of them knows that ... more than fifty percent of Facebook users ... on how to ... change the privacy setting at some point in their experience but so ... do most of users ... go through their sentence ... and it will take at least one thing ... now ... that's interesting because it shows that eighty people understand what the settings are what people are using ... red so when we go through recommend we think are the right settings for people ... on an ease of use the product if they want they can change a thing people are ... but also the majority of the people who are going through this ... Um ... aren't changing most of the subject's brain so that they're going through and they're ... on there that are seeing the settings in changing what they want but ... also for keeping the things that they want to hunt so ... to me that's a signal that we're on the whole getting it right but also doing ... a reasonable job of giving people controls the way they can go in and change the things that they want while you feel like it's a backlash to the feelings are violating people's privacy ... wing air breathing ... some things you act with ... for better or worse for the deserving or not so nice here to public safety a lot of things ... those e-mails back in college ... the state you now when do you like it or not in the fall it's probably unfair to I think I wanna see text I ever was ninety years old ... or maybe last week even ... I ... Julie ... and how a wine assets deflated speaks to your wife that music you have to run a Services hearing how do you explain ... in the hub of our ... company you have any must effect as a person because the you know ... and when I was ... BT nineteen years old I did a lot of stupid things when ... college and I think ... Um ... you know I don't want to make an excuse ... I did stupid things I think that there are staying ... on and I'm ... really sorry that the dot ... com ... there are some other things the people she is never true some of them aren't and one has been pre well documented and I'm in a bid to ... return to Umno and I think there's that I actually don't even know looking back in town ... I'm surprised it's from Intel ... but then ... there's the slasher and are there some lambs and in printed ... on the prankster logs ... Um ... you know it's think the issue this year became the head of the biggest social networking company on the planet Nenno so that is everything and send is that ... it is so ... store the sun is ... still working on this ... it is building the Swans around nineteen years old ... Um and ... along the way he just ... you know we just know I think ... you lost the changes they've gotten from ... the latest project in a dorm room ... to now the service that almost five hundred million people are using ... Amon and demanded basis ... Ben Ami ... that ... well they want to know who you are and what you actually think that mediation ... the union should explain that ... I mean in some way do you feel like ... you are adequately portray him ... as that ... there were no wonder about the person who actually created this ... yes I mean ... a lot of stock up ... along the way I think I ... the other real learning points and turning points along the way in terms of ... aam ... in terms of ... building things ... do we really went from this position very early on where we were just as college dorm room ... to remove dust off when there is a few friends ... an aam ... you know you're in. ... this project deal for while news this real turning point ... When ... armed with research funded by the company for a change in the money in ... the right thing to get my friends together we decide what to do we really cared about and what was it that we want to do ... on and it was not to take this offers an attractive to me ... a lot of that decision was that we wanted to do more willing to spend up big part of our latest design ... which is continuing to question ... on and income If ... bill Tronox that all people share information on that bill products that help people stay connected ... AMR ended its run for some time to time and ... you know I think ... there's a lot of the last peace between the girly stuff where we are now on if I could if I knew what I knew now with and then I hope I would have made those mistakes but ... I ... can't go back and change the cops can only do we think is the right thing don't owe so ... that people in the buff this Privacy ... paying and ... stock photos are less than three runs a company ... known never to adopt ... as a group of women in the audience that wish to enter the burden of proof the house ... well ... I ... it said that ... um ... can you explain what this instant personalization thing was they didn't quite get it what was the what's the value of its users ... it should ... be taken ... ah ... yeah right ... this isn't a great moment in Internet history ... what the ... Boeing that we needed the money spent on year ... on the dollar ... what's ... it isn't known ... sorry about that ... it's not even yelling at him ... yet ... video now a ... person haha ... as a warm witty ... yet noticed that can be read in some of the company between Cr Intermission on the inside and let ... a little ... inside of the body at a bank ... they can live ... with it ... making them ... making the world were being connected ... when I say this evil halts ... the the the making the opening today A ... frame grab ... platform in this ... weird symbol the middle that is probably for the ... women on it ... see that until its two thousand and ten ... now ... read and brown on the so what's the what isn't super schools nationwide to do ... with features Tony and ... some ... will work or trying to do ... is on ... you know ... who ... when Billund Facebook in this way will we think is pretty different from most other sites or until a more engaging than men ... in almost every other website out there and we think the reason for that ... is that it's designed around people fundamentally ... I'm you know when you look at news feed ... Um we've done is interesting are tracking studies where ... minutes typically use the site and on like most applications ... people don't browse the book and navigation ... the Drudge looking out people ran to get used to fix it on a person's face an ... honor that ... you never did not send a lot of apps you might ... come echoed the message is ... on ... an anda and prednisone stood out on Facebook we do is a lot to navigate to go to a person that uses the messenger and Waller future orders a river that Reinado ... on ... this model is a more engaging way to buildups and unison we built a bunch them ourselves winners photos or videos ... on ... and it ... will mean we have a strategy where were trying to do is make it possible for ... everyone to build ... different social ops ... on better ... basically designed the people of their son ... Anatoly iam a lot of stuff and start talking about a decade ... write on restart the Strugger round two thousandseven ... Portugal to build apps inside Facebook and are now more than a million developers doing that ... I'm ranging from near the large companies like Zynga that ... have really started the whole social gaming thing that's now ... multibillion-dollar industry ... punctual of hobbyist developers ... the net for trying to do now is make it so people can ... extend out some Bespoke record never thought that it would all have six within one Web site ... to the rest of the Web ... on the sofa ... we are focused on a number of different things ... that make it so that people can build ... on views ... these people centric ... on the ... Web sites ... on an apps on their phones and desktop software ... and when the main things that we've done is social plug ins which basically ... on his ... it makes it means that with a single line of code you can just an insert ... upload Hunter cycle of news that the tenant ... in the city a lot of eleven different new sights ... on and ... that that is a really simple way to personalize your site red and ... on ... the news that the FCC to pay two hundred thousand different sites have started using social plug ins ... I'm and ... most of them have seen that ... they're on the referral read through Facebook users' has gone up by about two x right so it's been a big increase in terms of vintage from the site ... on the people gotten for making your site more design the ground up around people I dislike the agenda given up on personalization is ... on the other side of the program when we were trying to make it so that ... on ... your all of these sites can be designed ... around people you know all these websites applications ... and social plug ins that in a primary wave about happens ... but for sites that ... aren't are in a more technical and want to build things on bills don't come a whole stock themselves ... we want of a program or we can to partner with just a handful of sites ... on to make it so they can use the ... information that open to everyone on Facebook ... to personalize things so for example ... on Pandora ... I'm isn't as an application where ... you can go in if you set your music to be visible to everyone ... then that it can access your music Amec and start playing songs that you might just units to show up on their side and ... it agreed integration ... on and it's a good person was experiences in its use of the billion recorded in collaboration with us ... so ... that's how we see the subtle why not say ... why now when I logged on Facebook ... say Hey we've got this new thing with hand or it can happen also like Pandora ... which would you just reviews described which sounds great in check your view what do ... you get a Kabi ops you ... we have that program into its regular tax credit that with any website and very popular but someone has looked into vases but the deal delighted ... you also to put up a notice saying ... Mike was a Micra soft adopts of with the law was Yelp listed Docs Yelp and Pandora Werner Spitz ... two-week you are automatically now instantly personalized their ... own without asking still so we've found is that ... it is a lot of sites using tactics more than one hundred thousand light on but it's actually in a note just one click click on this button to use can act ... on its ... it's good to be a lot more friction ... them but I think it's a trip to the limit you go to a site like Yelp or hitters like Pandora ... and it's here you're going to lose and orange numb not immediately clear what you get ... on it ... if you have a personalized experience or slate work at it if it New Glo your friends war ... so that's why we're were during the push both around social plug ins ... and around instant personalization on the same time Credit has been pushed where ... we just think that all of these products are to get ... an order of magnitude better when they're designed with people of their core ... shouldn't people make that decision themselves ... anyway this is my last question Sears but ... I don't understand ... didn't people onside cannot think its important but ... I do so should those who have died I think that the ... you know ... making these products that people can share ... and the people of control another simple to do both ... is this balance right up Denver's opt out is one part of that sounds great so ... for example we we had a lot of products as time has come on we will launch the first person Facebook ... on ... their way is there were no messages on site with so ... I can clearly we added messages ... he was fine to make it so I mean you can go down you can turn off message is if you want to make is that people can message you ... um but that would top the list that was right to opt out ... on ... some newly launched news if you know there's a pretty big backlash around the time and I was actually ... went further in the ratio of Facebook users ... on ten percent of Facebook users were were protesting and a lot of that what people wanted was ... the best and OnAir in the studio just make it so that I'm people to choose to turn it on before they they can use news feed ... on and ... no ... looking back on and I think that means it is such a critical part of the experience ... that ... we've been pretty crazy if now ... for you know when you sign up for Facebook and if you had to ... choose the one to turn on each individual these features of news he wasn't there by default and overhaul services that all they are now as it's ... okay um so ... you know I've been given to balance all these stocks and the defendant's undertaking another keeper This Tenet then and I don't know free we always get a ride and we always will listen to feedback and do we think are the right things ... on it but my prediction would be that ... a few years from now ... will look back ... and wonder why ... there was ever this time when all these websites or applications with other mobile applications are websites where personalized in some way whether it's your social plug ins ... or connect or instant personalization ... over member firms other companies come out with but I just think that the world is moving Mr. action with uncertainty designed more around people ... on and I think it's been a really powerful direction so that when it's going to say that the next phase of social networking gear you identify a ... poster about to announce five million ... users and have a lovely party understand ... I ... when you think of billion with the goal when someone is the next phase concessionary has hit such a massive influence on the rest of the ecosystem ... twenty one met with it ... the route with where ... they reappointing QC in the short-term rise in long-term ... will ... the industry does ... it's come a long way in the last five years read from these sites like ... friendster and Myspace in ... the first person of Bespoke that were really views walled garden sites on ... to now becoming more of a social club ... write down ... on the edge that trend is going to continue so ... I'm ... more week I was Unifi's but built along the docks itself ... out early on we built produce AMR Khaled groups to build events and ... those are respectively the most used or newsgroups events ... I'm applications online and ... along the way we produce will as you know whenever to build all these applications are still to be the wrong strategy for six hundred index was started building this popcorn ... and opening up ... of overtime and ... no kids and it's interesting because ... the ... the privacy concerns that people have around having their information with third party applications ... is the unpaid ... overtime ... on people use these applications been a good experience with and they understand the controls of the house ... and they can get more comfortable as that happens to look for the reasons why ... they would restart and application for start-up building and inside Facebook to begin ... with the goal was never to have all these applications built inside Facebook ... it was to make its that ... every application the kids built in every industry ... and can be designed in this new way around people first ... and ... um ... that's really the direction I think it's going so ... no first we built that come up some big wraps them platform inside Facebook then can act now social plug ins an instant personalization ... on and I just on board to look ... out in over the next few years ... and a lot of the industry is that ... there hasn't been innovation in for a while Arnab new applications built ... their bill with people of their core and aam ... such is anything and I think ... Yelp is actually a really interesting example where ... young underpinned directories of businesses for a long time ... but now ... I'm up in and out for the first time either says its ... viewers they use the service where ... you can go when you consume your friends like you can see with what people around you are revealing people you're Stockton ... on ... and ... you're just going to go now and in turn ILPA's when the instant personalization partners and ... you'll see what the people around you are connected to ... it adds an element of the experience that is a qualitatively good ... and is extremely good for engagement and use of this ... and can ask you what you think is meant by the social graph ... is that some now Facebook controls ... or somebody else controls or what's that was a social graph ... and andsecondly captain of the mana ties in with its ... you know ... fear that ... people can use it or who were included ... well ... I'm intermittent the social graph that we ... we introduced this is the first FA and two thousandseven rolled up popcorn and ... use of our or ... our way of explaining that the phenomenon that we thought was happening in the world and ... I'm ... the social graph is that ... um ... if you have done all the connections between people in the world ... that it would form the scraps and ... Unite ... we are trying to do with the stock is just read a map out ... on ... the connections that people have been sweeping the once what those connections are wrapped up in a concert to offer all these great social products ... on both as part of Facebook dot com ... on and in all the different basic services that people use his mobile ... on all things like that ... but also start to enable this broader platform where people can build games they can build ... on the concert to remake any site or application web ... around knowing who you know ... I'm an anti personalizing things to do so ... this interesting things that I think a lot of people characterizes that somehow ... we warned the drought for were trying to grab someone else as a graph and ... I'm ... not really we intended and all its and we think there is a drop in the world and that ... the best that anyone can use the map about ... and that's ... even better now with somebody who can grab stuff that were doing when different services can pool their different respective parts of maps and brought together then you can build even better services that combine all this and I mean look this Facebook's fell back here very big part of this that's the case of it's built around people that a lot of things of in built around search that involved around all kinds things but not necessarily people where it was based on ... what kind of ... our runes that ... will you know I think people rely on us for two things one is just the services they use on a day-to-day basis ... on ... to ... their share and stay connected with the people around them and their friends ... but ... also unthinkable looked awesome the leader in the space and ... there's a pretty widely held belief that ... as far as social networking has come in and talk of an almost half a billion users is certainly ... a critical milestone that were deeply proud ... of them can serve that many people ... of ... people generally also believe that ... we're much closer to the beginning of the space than we are too big and and ... that's the theme and a lot of the changes that we make ... is that ... we don't be easy for us to just kind of keep things going the same as they are right and ... they're between grow because ... on people ... because people were further Francis I we do know advertising selling and I wonder signed up for the site ... aam ... is doing it because when they're friends told them to get on the site and ... certainly in on a day-to-day basis and disrupt things that would be the easiest way to proceed but ... we believe that we did that ... on we'd be doing the best thing for ... your uterus long-term or for the industry ... or for where recall to the world gets you so ... you mean we continue to do what we think are the right changes I'm even if some them are controversial ... especially the time we do them ... on and ... we think that that's a lot of what people are counting on us today was the leader in the space of which are ... how does the social graph get mana times ... there are two ... primary ways one is ... we can provide a really good relevant advertising to people ... is they tell us exactly what they're interested and then they know and ... you know those people tell ... us what they're interested and ... I'm so ... that's one piece of the Fort worth it ... amid the advertising and new systems ... will get much more relevant ... than ... about a lot of other systems very quickly and attended some stock quoted today about how ... on the number of advertisers in the system is run by ... forex over the last of your top alone in years' time in almost iPads in the system ... makes it so there's more good to draw from and the people get more rolled out ... the other part is running gauge ... for these people are doing on the site ... is there sharing Stockton and what with their friends and adverse but that is well read seven ... they're interesting examples ... of what we're doing with Starbucks ... where ... and this was their first I've won their first major online ad campaigns ... and do they now have more than seventy people ... are connected to her fans of them like ... on the Starbucks presence online ... and ad campaign dividend ... was around this to be given away some free products in their stores ... on and DDI was basically a set of securing there's this ThisDay where you can either spruce top ... and aam ... and people invited their friends and their their front there was a screen of an honest Sayyid ... Ahmed ... and people disagreeing with their friends and other friends to go ... so in the same way that people are organically sharing information on the site ... on the conversion of raw meat brands long that it's proven to be really efficient or for that matter ... Lucy is your competitors for the react task this or that they are packed with until you actually ... think about competition and you think about all of you who do you think about as your ... major ... people if you ... think about it ... you know I mean there's all the usual ... suspects stays on but ... I think ... do we have such a different approach than others ... there in terms of trying to ... build the wed in this way from the ground up around people ... that in some some other posts a different churches like him to bowl focuses on ... the building in Iran likes red and ... on and if another company spokesman building on building out the ecosystem around it depends on Apple's around ... certain ... I mean certainly not a complete computer different companies in different ways but ... one thing that try to do in running the company is not make some the same mistakes that I've seen other companies make atomic different state ... I've ... edited out ... thank you ... I'm up and ... one mistake that I think a lot of companies make is they focus on what are the big companies in the space ... that could potentially be their big competitors and I think people come over wrote it on that sometimes cited ... here the big example was ... um you know it in and all the early awful claps ... know that there's all the stuff of how I Poland Steve Jobs trying to rally people against IBM are really what they need to worry about was ... up was a smaller company breadth of the few people it credited the time and ... I think ... that's probably more outraged the world is changing so quickly now I'm with mobile soft and ... on andstiff platforms emerging ... that I think it's more likely that the biggest competitor for us and we haven't heard of it on and ... what that ... means for us is that ... we shouldn't really stay focused on what we're doing ... we're we're pretty ambitious goal for the world of what we think will ... make the web better we can make all these businesses and integrate webOS run more effectively with people be disruptive and makes the new businesses can grow ... and ... I think if we stayed ... focused on doing that ... Um that's really the main thing that we need to serve those it's kind of ... it's not you it's not the number precluded many ants adventuring each year to be the CEO this company ... goes public ... I'm ... with its content yet I mean yes ... look ... and layout of the ... metal think about going public you feel like eating ... peanuts will opportunity ... now ... I'm in it ... for religious focused on building so that we are doing now ... such a crazy old ... how much stuff is changing right now in the last time I was on stage ... and D ... we had was two years ago read and that we ... had less than a hundred million people using the service ... Umm we ... having launched connected at rates of the only platform that there was Whiz people building these ops inside Facebook Frank and I mean that's two years Brayden and I think ... there will be the next few years appeared to be as transformative as the last three years if not more ... often because I'm really excited of the stuff they were doing with plugins an instant personalization ... and in some other things the look you going forward ... the notion ink it's the people to remake their businesses in this way that's focused on people and ... other ammunition as the stock's kind of ... come out a round ... of partners are using the stuff the success ... of an interview given the massive increase in referrals the bargaining in traffic to their getting from plugins are ... the massive increase in registration but people are getting from different plugins instant personalization ... um ... I think it's to be a really compelling ... move it to change along the way that the Web works towards the bill not just around the web of links ... with Iran people and what about the bets can be exciting and is faring and its people ... people will mean I say Sharon a lot ... but the common theme is that I do think a lot with humans the CEO in the past two years ... the thinking of all the talk that this will end ... the attack and that some things get to you in the new not happy about this movie coming out that ... I wanted I just wish that no one ... in the bill into law ... okay ... is there a call on the ... boards of the week while a need to know if you can call me okay ... I find ... out ... what had in hand and you see yourself as a CEO with your leadership style ... Miller believes just ... focused on ... a couple of things around us ... and one as having a clear direction for the company and will we build ... on the other is just trying to build the best team possible towards that ... an omelette ... you in terms of a clear direction ... I ... think we have a pretty clear theme behind ... all of the things that were doing whether it's the product of a building internally in an over the next year one of ... them really excited about is when holding a lot of apps that we think are really cool too ... on that but I am an honest film Apocalypse tougher really excited about ... and choose the success that the recent events can bring partners and ... and how that enable of people are using the web have a prediction experience ... optimistic Yurun effort going on around that ... and in all the people side ... I'm just ... continuing to bring in great people and put them in roles were there and powered ... on is a big focus for what we do so ... in the last couple years on ... and today we announce ... that I'm edge promoted Brett Taylor to BARC Junkie joined us ... during affronted acquisition ... of wisdom number of acquisitions and we really ... are or how the Valley trying to find ... the most talented people around the really want to build an entrepreneurial company ... with key part of doing that as meaning it means that ... at all levels of the company including the senior management unit of entrepreneurs in the mix of technical people so ... um I mean we're a recruiting in trying to get ... the very best people the weekend to those roles ... Um ... and ... Minnesota to balance for Madden ... people that we've grown inside the company but Chris Cox or product you start off as ... an engineer on the regional news the team has won the most phenomenal people who when owing to time and worked with them so as not ... to also you know we of folks ... who joined us like Cheryl aam on ... the business side to build up all our operations around the world ... on and she's done a phenomenal job bringing great people in and building things up so ... I think it as a company if you get those two things right ... I'm having a ... clear direction we are trying to do ... and premium grade people who can execute on the stock ... you can do pretty well and it ... doesn't always that way ... he did well in the Frank and ... scientific activity ... that neither ... did the the the the the the uh uh uh uh uh not ... to ... embark on ... a simple question ... do you realize ... that you are revealed to be a twenty six ... one of the ... five most important companies in the world ... which is an amazing accomplishment ... and then curler to that ... that the world ... kind of you differently as a result in it there's kind of this interesting challenge us most of my tenure the markets often to see my ... fifteen years ago but ... so will personally guess ... that the world looks at you differently and that it's it's almost like the deprecation changes like nobody puts on a battering tells you that ... and how do you do with that book every me to really watch for fresh to pursue question trumpeted the fact that erases his book is ... a medium ... who will my croissant ... Amazon Apple I will stick with the lists of trust and five for the great common area had to hide how do you do with that realization that the world is looking at you wouldn't Facebook differently than it did ... one or two years ago because the team is the success of what you've done ... in a medium to medium and I'll ... I'm ... you know ... I think ... or goals haven't really change much at all threatened ... inside the company and we don't ... think of ourselves as a company that successful ... write so ... I'm ... we knew we know that we of these products that people use another bobbin that ... the site has grown as people share with their friends and then we see platform ... I'm an about turn and how it successful for the businesses that were lost due to the advertising stuff instead of going in ... and an increase in the best campaigns for their partners ever had but ... I'm ... doing just that ... did you go inspections comes were adjusted for a lot closer to the beginning of the media ... and ... um ... I know I mean I guess as companies ... get bigger people expected slowdown and ... to less crazy stuff ... on and ... I guess I hope we never do that ... and in the southern personally ... I guess I have a core group of people ... who I really trust on Obama month worker for a long time for five years ... Thomson to really started ... the ... really well yes ... the company's only six is the real AdCom ... and ONNN for the first year was really the company read because of it is this ... this this product it harder for Greek debt wouldn't start hiring people until ... five years ago ... but um ... the Wizards them are my ... or my friends are thinking about the Tricare ... rendered are people who share ... my values the values the company and to think that ... making the world more open and connected it ... is a good stand on end of ... the two were trying to do when ... you think it's inevitable I guess that when whenever we make a change or at the scale on their degree some people think or junior school and some people don't and ... I aam ... I guess we try to nullify kept us just run into effect in the right things to do nemesis in the concrete from ... thanks for ... big kisses to questions which may actually have the same answer in the first is ... your role model in line and the second is ... accepting people who are at Facebook ... and yourself ... can we be this person or on Facebook ... Copp ... I'm not the answer either of its best ... spiral Lon Anderson people are looking for different facts and there are ... some amazing people who ... who build great things in this industry but ... I mean ... IMO I thought I learned most from the people around me now and Web worker overtime ... Britain ... if something happened to me ... um I think you can pick ... any of the core people on Facebook and the wood on the management team and they will do the job running the company and I mean that's ... I think you want to build these companies trade ... is is that ... umpteen a few people really share the vision of what we're trying to do ... and you try to build people not then and so are people ... not just to give it a dual role but ... because they can ... do no wrong ... should you run into the whole company write to Dan and I think ... this is important because we're still pretty small ... that's the three important to remember and so further ... for the footprint the weak outcome and ... the only around a thousand people is I think relatively pretty small but the one who's the bad news is that ... the measles McGraw lot over the next ... few years and it's been an exciting period ... on the we want to have people around us to ... meet we trust to make a decision that's growing and can ... run things that are a lot bigger than what they're doing now ... I'm so are you really think any of the core people would be dangerous is that it's not a practical question of the census ... I'm a ... bit Gellert ... a lot of us are using the email clients and services from GE Melanie opulent cocktail ... the ... world see using a platform of course ... I've heard that you're planning to offer ... basically email platform so that ... people can just use Facebook for everything is that ... true ... Um ... you know ... working on a number of venues but ... we're not building a web mail competitors ... I'm ... people do messaging on Facebook ... read so ... it isn't one of the primer use cases of what people inside baseball world in-and-out in and out of your platform like an e-mail ... yet I mean I think this is actually won the most interesting things that's going on today ... it is ... communication is getting ... to be ... shorter for more informal and more frequent spread so ... um I think the SMS is a much more interesting by former IMF ... been in Dallas today but it's also been wiping ... status updates are increasingly common and are probably in order of magnitude more people are pushing status updates and write long ... walks right so ... um ... there are differing views great services that people use ... that aren't useful web no plants ... on bets on Facebook it's raining Facebook has ... a message and ... on application as in I am ... application ... which I mentioned enough in BIM thing is run by one person and it's been the second-largest I am network in the world ... aam and semi there's a lot of room for improvement in these things is so basic in terms of what we're doing right now convertible we can be done ... but I think that the Obama the opportunity is going around ... using these on shorter form communication high higher frequency less formal on things together not in doing on the email stuff that could have been doing in house ... we talked about the power of defaults and privacy settings decisions that you made ... up our decisions made ... by your company vote importance is like that so for example Microsoft does a lot of ... of prototyping with customer asGoogle the ZTE testing Steve Jobs setup purportedly makes last pull himself ... up ... to help ... for Greece ... so ... we're company where there's a lot of open dialogue inside to come and we have ... only you know ... five core values and ... being open inside the company is one of fortwo silica for four to lead ... this trend outside the company the Mets are really important thing for him and said the company as well so ... we have ... crazy dialogue and in our demands on ... people ... have a set of ideas and every Friday I have ... no future in a way any one company can come and ask me any question that one people ask me ... I'm hard pressed straight so ... I'm ... it's actually ... an action in pretty good practice for this mama ... but on ... was not ... I wear my pretty there and its spot ... on ... hmmm ... but ... you know your style is Rucci thanks ... we went to innovate doing what we think is is one of the principal write right thing to do ... on and build a product that we think is the right band ... of both the consumer Web products which doesn't change pretty quickly so ... we also listen in real-time to the feedback we're getting from people not the takes chew on two primary ... aam ... for someone is ... when we listen to all the anecdotal feedback meeting also began of course the people make on Facebook The Blob boast that they write ... on all the things that people tell us ... we also look at the date of the people are actually using the site ... write on it ... people are using the products that we watch because ... we know that ... you know people almost been watching something ... on the board like to change ... the will to hold very quickly how they're using the products and whether their deal to use them to share more when they're on their promoting the site more to their friends or ... whatever they're doing ... an omelette ... you in response to the most recent stuff that we knew we did it ... on ... we we debated we ... change on all along the products around platform to be will we thought it should be ... on and that Ivy's privacy implications and we did we thought were the right things around the defaults ... on to innocently a lot of feedback and the biggest leap into the beguiled is that ... people want simple controls and actually ... do it in Boston this week holed up in in a common term for two weeks ... to go crank out a new set of seven is then ... I knew I was there for a lot of in a lot of other folks with Aaron didn't sleep in and change clothes and emerges there and they didn't build this thing in the week showed that so ... I did and that's how the company ranks among the last of the deficient ... yet if it's ... something that needs to ... sit in a can ... of tight broken or something like that or it's really important thing then deftly people present in all comic this is a very thick plastic to protect ... their effect when the kit quick question about the flash for sixteen off by a lot people on stage been talking to much they love the eye and when you when he's Facebook there are some aspects of it that don't work like FarmVille millions of people who play that ... so when it comes to baseball what's yours are the opinion on the two technologies should have to make peace with HD app for people to get the full experience ... or should it happen on the way ... we're agnostic ... I think that I ... tend to believe more and the weather I'm banned apps ... personally but ... I think we'll see a definite there'll be both numbers are real reason why there are ups on mobile phones specifically as to defeat Internet connections in the power and CPU or not ... effective enough to have ... the best HTML experience yet ... um but with little change will see how it goes into the Stupid platforms ... the thing to actually care a lot more about ... is that it's not the vertical platform a copy of the offering system menu of ... an outpouring of a browser menu of a website ... it's how you integrate ... aam people into all of this ... written since the mid to different cut to the problem I think ... I'm and it was one of Bill tools that people can ... on can make all the stuff and so ... on and Boeing has ... accepted all of this the facilities are good timing when you buy an Android phone the first things you do resume ... you can sign in with your Facebook account it brings all appear ... on all of your friends into contact under spoken ... on indices and I think a lot people may not know about ... on how I Phone Android phones work in every application that runs on the kids' access to all of your friends in all the contacts that are there ... on so ... to do with its can be a lot easier to have these ... great personalizing instantly social experiences ... among those devices on the on the Web because of some expectations that people coverage of the stuff works today ... I'm but we'll get there for all the stops and Sternal taken up a bit of time ... on divestiture a non venomous this thing that's very secure ... are ... you almost get to the question there ... first the precious Wriggly of my life ... you don't have a knife to specific ... person ... Facebook and I wonder ... if you go a little further in terms of ... you know what it means to Facebook to ... mobile apps use preferred so you know socializing we'll ever phones with us fearful we don't ever computers ... are really ... using our phones as a way to gain access to Facebook and to socialize with other firms what is the role of fun ... yet I mean ... we use our mobile experiences growing ... really quickly so ... where ... I don't exclude stocks but I know that ... it's it's well more than a hundred million people are using Facebook and mobile phones now ... and that's gone by their three-year Forex in the last year airlines have enough to know much faster rate ... than when the Web version as ... people use all different weights in a lot of people use ... on the web on my life that I've used his website ... on and given that it's all you need ... Um ... under on the Ifo and the gap is great ... on the Beers's euro which the launch recently ... which is a trimmed down version for upper markets where ... IBD dependent yet and where some people get cheaper access to it and it free on free access to Facebook on free data on pitches that direction new pictures that stripped out of the person added ... but on his run ... in areas where the band with his top floor so ... noted ... that one of the challenges ... and when the things that's interesting about mobile is that ... this new standard for me and tell it the Web where there are six years ago as having started building Facebook there's no question was to build on ... the website again ... and it's clear that it can work now you some clear to me and Reuters the Ifo into the HTML five drops or ... are are any number of other platforms ... Um ... and I know that that's a challenge but ... it's also cut a cool to experience is to make possible these different things and then trying to adopt one ... of those to get it to go where oh where we're open to be something we can happen ... this eventually will be ... minimal the company is ... the incident opinions an interesting thing to remember about us is we're still a pretty small company I'm ... in I was writing this email announcing rescue role as CTO ... and assortments of the products that he's getting involved in ... the mud and ... and ... you are suddenly news feed which appears to be one of them which is the home page for ... more than two and fifty million people every day the team of people are works on a day is ... on eleven people ... on and do a search on where we had this this great attention to Cruzan ... the number of cruises on the order of magnitude of ... ALM a book of the list of negative thoughts on ... what to call a statement on the same order of magnitude in the teamwork and searches ... on has told people I thank and aam ... and ... you know the whole team working on platform which we hope will blossom to be the foundation of this ... on this whole industry ... is ... concerned twenty five or thirty people and are tough but I am before that was one person so ... on ... we have a lot more to ... do ... read NMS but what I think the most exciting things for the next few years is ... more nowhere near the side of things that we think should get built ... on an ... agreement with the exciting things but working in Greece but now it's what exciting things but given what we're doing and ... calm ... just a cool place they ... trade mark in Cancun on the the uh uh uh uh uh ..."}
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... so ... start at the New aam ... you have a business is based on share ... obviously ... people go on Facebook in less than one share with with groups of people ... but there's this perception that ... you're on a course or have been on a force to ... push people's information ... into a position where it's pretty much visible across the Internet must begin a bunch of stuff about ... is that a wrong perception of being wrongly label with batters that some Nedim ... the Nikkei brighter what is your feeling about that ... sure so ... privacy is a is a really important issue ... for us ... it was a lot ... he expects ... in terms of the seventh of May ... I think there are some misperceptions ... on and in some of the bank is in line with over ... today when the company misperceptions but said it would hundred all the information openers Enticott and ... that's completely false this is a complain a lot of people not sold on the iPhone ... is they come to face but with the beginnings of ... these are people I now that I'm linking with and I'm not sharing with the playdough now and I'll explain in lay down now ... said anything to change ... because you recommend ... perhaps we don't agree with your recommendations white wine and juice go to that at one point each expect the kind of backlash ... the most important thing is we recommended sentence for people we always do what it's one they signed up right ... up along the way ... when we launch new things ... we recommend setting for people and we ask that everyone go her view there are some things and make a choice for what they want their sentence they ... own ... in the lead-up actually it really resonated with me on ... was that over time ... the prices has just become too complex By between weedkiller privacy ... into every single product that we've ever watch and ... over years of launching products in products and products which include dozens of suspects so it really resonated ... suits me at least one divorce and you know ... what we wanna make sure is that we have control over how or share information ... on ... but with all these things ... we're not sure news is that so we did we become ... worse than a couple weeks building thus we built ... one main setting of people now use ... I'm so that it controls all of the increase in the Sherin on a day-to-day basis and it has the gall to be open to everyone or friends or I to everyone but but ... but ... real issue is whether people ... trust that you're still on board with the idea that they ... bought you are on board with Wendy showing pictures with their worst thing which is ... it's a place to share with people ... a limited group of people not end on limited group of people and certainly not the whole internet and ... he did this instant personalization paying what you've done some Drop thing is ... that ... um yes that was a way to back out of them was going to privacy settings ... that even if they were simpler privacy settings you're still putting the onus on BP do some work ... to maintain the level of privacy I expected beginning ... so the question that I have is not about Whittier privacy settings work complicated or simpler better or worse ... oh why do I have to do the work even go to the market taking pre emptive steps ... that make me go and check to make sure that ... I have the control line ... sure it wasn't that how the system that set up ... is a really important part of UMich certain before I was talking about ... under these two primary things that people do ... they share information with people around it's never been there but all just your friends it's always been community round two of its colleges or companies or ... regions most recently ... I'm ... and the other thing is that as he wants to connect with people around them we were trying to make it so that ... I'm ... although the sites can be designed ... around people you know all these websites applications ... and social plug ins that in the primary weighed about happens so for example on Pandora ... on isn't as an application where ... you can go in if you set your music to be visible to everyone ... then that it can access your music Amec and start playing songs that you might just units to show up on their side and ... it agreed integration ... on and it's a good person was Exterran system is to use the opinion of coated in collaboration with ups ... so ... that ... we see the subtle why not say ... why now when I logged on Facebook ... say Hey we've got this new thing with hand or it can happen also like and door ... which we do just that he is described which sounds great ... Chitkara Q what do ... you get a Kabi ops you ... we have that program into its regular tax ... is a lot of sites using tactics more than a hundred thousand brought up but it's actually in a note just one click click on this button to use can act ... on its ... it's good to be a lot more friction ... them but I think it seems so that's why we're were during the push both around social plug ins ... and around instant personalization on the same time Credit has been pushed where ... we just think that all of these products are to get ... an order of magnitude better when they're designed with people of their core ... shouldn't people make that decision themselves up to anyone ... you know ... making these products that people can share ... and the people of control another simple to do both ... is this doctrine opt inverse opt out ... is one part of that now it's on ... some newly launched news if you know there's a pretty big backlash around the time and I was actually ... went further the ratio of Facebook users ... on ten percent of Facebook users were were protesting an alarm that what people wanted was ... the best and OnAir in the studio just make it so that I'm people to choose to turn it on before they they can use news feed ... on and ... no ... looking back on and I think that means it is such a critical part of the experience ... that ... it would increase crazy to know ... for you know when you sign up for Facebook and if you had to ... choose the one to turn on each individual these features the news wasn't there by default and overhaul services that all they are now at a news feed my prediction would be that ... a few years from now ... will look back ... and wonder why ... there was ever this time when all these websites applications with other mobile applications are websites where personalized in some way whether it's for social plug ins ... or connect or instant personalization ... over member firms other companies come out with but I do think that the world is moving Mr. action where things are going to design more around people ... on and I think it's been a really powerful ..."}
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