Shopping Habits of Chinese Consumers

A new study about Chinese consumers show that they may be brand conscious, but not necessarily brand loyal in the supermarket aisle. The WSJ's Isabella Steger finds out more from reporter Jason Chow.

Transcript +

WSJ Podcasts WSJ Radio

This transcript has been automatically generated and may not be 100% accurate.

... the ... he wants to know what he's seen it thinking ... that ... the conclusions in a study that way at the top of PT dissapointing I'm joined by Jason Chow is reporting here in Hong Kong Jason Mitchell preventing a study released by management consultancy ... he just run into the findings just write them so the with the survey forty thousand Chinese households them with scanners ... to to ... to see what the shopping for ... and um pre disappointing for the public for a lot of marketing ... the premise of what a consumer brand because it shows that they're not very loyal to ... the very low over the show the cayenne why would that be disappointing was surprising stated that what with that thing is that that that there is this idea of ... the ... tenement market orthodoxy that saving it in in China monthly national brands that's um that ... that ... the Chinese really deluge ... brands and that the word he would eventually become very loyal to ... um you know that the brand of sex to you can see that especially the one tree goods even consumer goods as well ... but that's um while the findings show that some while they ... are interested in France different speaking they are not very loyal to them to me go shopping for example through with this gets ... to give ... them a new record lows in the wake of the Kelly competing brands to go shopping all is that they would just be buying one that ... I mean is there any advice or tips or any companies looking to enter the Chinese market well the thing is is he going to ... focus on descriptive and on trying to get ... to have loyal customers with the with the focus should be is kind of the cost of the recruiting ... customers is that the first time ... a K and teens tussle a bit about how effective this from Western can say well it's not really that much different but the thing is what's with this is the ... to what the hell is is this the prevailing thought beforehand about how ... that China is the credit system therefore will become loyal customers ... thus with no other brands of France and consumer companies have been thinking ... now with this ... the study attempts to ... get up I'd hate us more about what's it like this one by me when I'm here I see that people are quite run defense and offense that they are queueing outside ... the cheaper end aims to raise their we visited the boat that was about consumer brands but none of them are thus much more mature products ... on the recovery the twenty sixth if in the country categories from beverages the ... home care personal care ... to things like milk beer Yorkers things like that ... the states with effective say though that although the cherry and the Chinese consumers is still quite ... brand loyal they are dipping bread cautious but to um to be interesting to see I I would imagine that some ... they'd be similar to that so ... that the re brand conscious but much of that through ... thank you very much that was Jason Chow and all Hong Kong Bureau ... from launching into Asia dot WS J dot com I'm Isabella say can you watching Asia today on the war she gentle ticket on the wet ...