How Google products go from creepy to cool
On April 1, 2004, Google announced its new and capacious Gmail service and said it would serve up contextual ads, a move so radical that people initially thought it was an April Fool's joke. It wasn't.
At the time, more than 30 civil liberties groups urged Google to suspend Gmail, arguing that targeting people with ads in their e-mail was setting a dangerous precedent and letting the "proverbial genie out of the bottle" for privacy abuse. California Sen. Liz Figueroa drafted a bill aimed at restricting this use of Gmail (later dropped), privacy groups asked the California Attorney General to investigate … Read more